{"id":101213,"date":"2019-11-11T14:28:46","date_gmt":"2019-11-11T13:28:46","guid":{"rendered":"https:\/\/highxtar.com\/?p=101213"},"modified":"2019-11-11T15:19:23","modified_gmt":"2019-11-11T14:19:23","slug":"asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/","title":{"rendered":"ASICS GEL-LYTE III OG x 24 KILATES | Go Against the Odds"},"content":{"rendered":"

ASICS and the iconic 24Kilates store partner to pay tribute to one of the most iconic slippers of the Japanese house: GEL-LYTE™ III.<\/strong><\/p>\n

\"GEL-LYTE™\u00a0III\"<\/p>\n

The model GEL-LYTE™ III, maximum reference of ASICS SportStyle, will be launched next November 15 in commemoration of the thirtieth anniversary of the original shape.<\/p>\n

2020 will be the last year of the reissue of the model by the designer Mitsui-San, its original creator, who marked a historic milestone in the field of sports with its launch in the 90s.<\/p>\n

Mitsui-San played against the rules of the fashion system and broke schemes, erecting his creation as a sneaker icon that continues to expand his legacy three decades later. His style and principles will be the maxim in this re-edition of the GEL-LYTE™ III in the original colors, which impels us to go against the odds and outwit the logic to follow our own path under the mantra “Go Against the Odds<\/strong><\/em>“.<\/p>\n

For the celebration 24Kilates and ASICS are associated in this visual narration in which the emerging local talent of Barcelona stands as the protagonist. A trio of ases composed by the designer Carmen Barcel\u00f3 (@carbarcelo<\/a>)<\/strong> who together with the entertainer \/ creative Pau Relats (@wgvallier<\/a>)<\/strong> star in this unique connection between past and present. Laura Vifer (@lauravifer<\/a>)<\/strong> joins the project who has been commissioned to shoot through the streets of Barcelona.<\/p>\n

It’s the 30th anniversary of the model in 2020, and the brand will celebrate it with a campaign in style. Satisfying both fans of trend drops and the most immersed in the history of the legacy of ASICS and the model GEL-LYTE™ III.<\/p>\n

The ASICS GEL-LYTE™ III will reach 24 Kilates and ASICS.com<\/strong><\/a> next November 15… Ready for this throwback?<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Credits:<\/strong><\/pre>\n
Photo:\u00a0<\/strong>Laura Vifer
\nTalents:\u00a0<\/strong>Carmen Barcel\u00f3 & Pau Relats
\nMUA & Producer:\u00a0<\/strong>Regina Khanipova
\nDesign:\u00a0<\/strong>\u00c1ngel Corral
\nProduction:\u00a0<\/strong>HIGHXTAR.lab.<\/p>\n","protected":false},"excerpt":{"rendered":"
ASICS and the iconic 24Kilates store partner to pay tribute to one of the most iconic slippers of the Japanese house: GEL-LYTE™ III.<\/p>\n","protected":false},"author":1,"featured_media":101208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[903,1927],"class_list":["post-101213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-asics-en","tag-sponsored"],"acf":[],"yoast_head":"\nASICS GEL-LYTE III OG x 24 KILATES | Go Against the Odds - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"ASICS and the iconic 24Kilates store partner to pay tribute to one of the most iconic slippers of the Japanese house: GEL-LYTE\u2122 III.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASICS GEL-LYTE III OG x 24 KILATES | Go Against the Odds\" \/>\n<meta property=\"og:description\" content=\"ASICS and the iconic 24Kilates store partner to pay tribute to one of the most iconic slippers of the Japanese house: GEL-LYTE\u2122 III.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-11T13:28:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-11T14:19:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/thumb-asics-gel-lyte-iii.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Highxtar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Highxtar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/\"},\"author\":{\"name\":\"Highxtar\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/a1985a8f43ccdf547a205f400f379f8d\"},\"headline\":\"ASICS GEL-LYTE III OG x 24 KILATES | Go Against the Odds\",\"datePublished\":\"2019-11-11T13:28:46+00:00\",\"dateModified\":\"2019-11-11T14:19:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/\"},\"wordCount\":321,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/thumb-asics-gel-lyte-iii.jpg\",\"keywords\":[\"Asics\",\"Sponsored\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/\",\"url\":\"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/\",\"name\":\"ASICS GEL-LYTE III OG x 24 KILATES | Go Against the Odds - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/thumb-asics-gel-lyte-iii.jpg\",\"datePublished\":\"2019-11-11T13:28:46+00:00\",\"dateModified\":\"2019-11-11T14:19:23+00:00\",\"description\":\"ASICS and the iconic 24Kilates store partner to pay tribute to one of the most iconic slippers of the Japanese house: GEL-LYTE\u2122 III.\",\"breadcrumb\":{\"@id\":\"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/#primaryimage\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/thumb-asics-gel-lyte-iii.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/thumb-asics-gel-lyte-iii.jpg\",\"width\":800,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/highxtar.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASICS GEL-LYTE III OG x 24 KILATES | Go Against the Odds\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/highxtar.com\/#website\",\"url\":\"https:\/\/highxtar.com\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/highxtar.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/highxtar.com\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\/\/highxtar.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/highxtar\",\"https:\/\/x.com\/highxtar_\",\"https:\/\/www.instagram.com\/highxtar\",\"https:\/\/www.tiktok.com\/@highxtar\",\"https:\/\/www.youtube.com\/c\/highxtarofficial\",\"https:\/\/open.spotify.com\/user\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/a1985a8f43ccdf547a205f400f379f8d\",\"name\":\"Highxtar\",\"description\":\"HIGHXTAR.\u00a0is an online blog\u00a0|\u00a0magazine devoted to the products that make contemporary urban life exciting.\",\"url\":\"https:\/\/highxtar.com\/en\/author\/highxtar\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ASICS GEL-LYTE III OG x 24 KILATES | Go Against the Odds - HIGHXTAR.","description":"ASICS and the iconic 24Kilates store partner to pay tribute to one of the most iconic slippers of the Japanese house: GEL-LYTE\u2122 III.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/","og_locale":"en_US","og_type":"article","og_title":"ASICS GEL-LYTE III OG x 24 KILATES | Go Against the Odds","og_description":"ASICS and the iconic 24Kilates store partner to pay tribute to one of the most iconic slippers of the Japanese house: GEL-LYTE\u2122 III.","og_url":"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2019-11-11T13:28:46+00:00","article_modified_time":"2019-11-11T14:19:23+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/thumb-asics-gel-lyte-iii.jpg","type":"image\/jpeg"}],"author":"Highxtar","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Highxtar","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/"},"author":{"name":"Highxtar","@id":"https:\/\/highxtar.com\/#\/schema\/person\/a1985a8f43ccdf547a205f400f379f8d"},"headline":"ASICS GEL-LYTE III OG x 24 KILATES | Go Against the Odds","datePublished":"2019-11-11T13:28:46+00:00","dateModified":"2019-11-11T14:19:23+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/"},"wordCount":321,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/thumb-asics-gel-lyte-iii.jpg","keywords":["Asics","Sponsored"],"articleSection":["Fashion"],"inLanguage":"en-US","copyrightYear":"2019","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/","url":"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/","name":"ASICS GEL-LYTE III OG x 24 KILATES | Go Against the Odds - HIGHXTAR.","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/thumb-asics-gel-lyte-iii.jpg","datePublished":"2019-11-11T13:28:46+00:00","dateModified":"2019-11-11T14:19:23+00:00","description":"ASICS and the iconic 24Kilates store partner to pay tribute to one of the most iconic slippers of the Japanese house: GEL-LYTE\u2122 III.","breadcrumb":{"@id":"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/thumb-asics-gel-lyte-iii.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/thumb-asics-gel-lyte-iii.jpg","width":800,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/en\/asics-gel-lyte-iii-og-x-24-kilates-go-against-the-odds\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"ASICS GEL-LYTE III OG x 24 KILATES | Go Against the Odds"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/a1985a8f43ccdf547a205f400f379f8d","name":"Highxtar","description":"HIGHXTAR.\u00a0is an online blog\u00a0|\u00a0magazine devoted to the products that make contemporary urban life exciting.","url":"https:\/\/highxtar.com\/en\/author\/highxtar\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/101213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=101213"}],"version-history":[{"count":3,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/101213\/revisions"}],"predecessor-version":[{"id":101216,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/101213\/revisions\/101216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/101208"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=101213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=101213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=101213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}