{"id":101226,"date":"2019-11-11T18:40:36","date_gmt":"2019-11-11T17:40:36","guid":{"rendered":"https:\/\/highxtar.com\/?p=101226"},"modified":"2019-11-11T20:40:29","modified_gmt":"2019-11-11T19:40:29","slug":"the-denim-revolution-40-years-of-diesel","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/the-denim-revolution-40-years-of-diesel\/","title":{"rendered":"The Denim Revolution | 40 years of Diesel"},"content":{"rendered":"<p><strong>Diesel&#8217;s new book <em>&#8220;Diesel, Dream, Disruption, Deviation, Denim&#8221;<\/em> takes us on a journey through the Italian brand&#8217;s four decades of evolution.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-101222 size-full\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-diesel-libro-2-e1573493553241.jpg\" alt=\"Diesel\" width=\"768\" height=\"742\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-diesel-libro-2-e1573493553241.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-diesel-libro-2-e1573493553241-300x290.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-diesel-libro-2-e1573493553241-508x491.jpg 508w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>At the end of the 70&#8217;s, <strong>Renzo Rosso<\/strong> began what would be a revolution in the fashion system. His label\u00a0 <strong><a href=\"https:\/\/highxtar.com\/tag\/diesel\/\">Diesel<\/a><\/strong> marked a before and after in the conception of denim, extending its legacy from Italy to all parts of the world. Now, 41 years later, the brand&#8217;s retrospective is embodied in the book <em>\u201cDiesel, Dream, Disruption, Deviation, Denim\u201d<\/em>.<\/p>\n<div id='gallery-1' class='gallery galleryid-101226 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"952\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-10.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-10.jpg 1400w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-10-300x204.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-10-768x522.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-10-1024x696.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-10-973x662.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-10-508x345.jpg 508w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"952\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-12.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-12.jpg 1400w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-12-300x204.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-12-768x522.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-12-1024x696.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-12-973x662.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-12-508x345.jpg 508w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"952\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-1.jpg 1400w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-1-300x204.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-1-768x522.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-1-1024x696.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-1-973x662.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-1-508x345.jpg 508w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"952\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-2.jpg 1400w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-2-300x204.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-2-768x522.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-2-1024x696.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-2-973x662.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-2-508x345.jpg 508w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"952\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-5.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-5.jpg 1400w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-5-300x204.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-5-768x522.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-5-1024x696.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-5-973x662.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-5-508x345.jpg 508w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"952\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-4.jpg 1400w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-4-300x204.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-4-768x522.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-4-1024x696.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-4-973x662.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-4-508x345.jpg 508w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"952\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-7.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-7.jpg 1400w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-7-300x204.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-7-768x522.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-7-1024x696.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-7-973x662.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-7-508x345.jpg 508w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"952\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-8.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-8.jpg 1400w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-8-300x204.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-8-768x522.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-8-1024x696.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-8-973x662.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-8-508x345.jpg 508w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"952\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-11.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-11.jpg 1400w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-11-300x204.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-11-768x522.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-11-1024x696.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-11-973x662.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-11-508x345.jpg 508w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"952\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-3.jpg 1400w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-3-300x204.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-3-768x522.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-3-1024x696.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-3-973x662.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-3-508x345.jpg 508w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"952\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-6.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-6.jpg 1400w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-6-300x204.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-6-768x522.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-6-1024x696.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-6-973x662.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-6-508x345.jpg 508w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"952\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-9.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-9.jpg 1400w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-9-300x204.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-9-768x522.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-9-1024x696.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-9-973x662.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-40-a\u00f1os-diesel-9-508x345.jpg 508w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Diesel was erected as an <strong>anti-establishment symbol<\/strong>, breaking the status quo with the rebellious personality that characterizes the brand. Denim became a mark of freedom and transgression of mainstream discourse, embodying a generational contrast.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-101220\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-diesel-libro.jpg\" alt=\"Diesel\" width=\"1200\" height=\"650\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-diesel-libro.jpg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-diesel-libro-300x163.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-diesel-libro-768x416.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-diesel-libro-1024x555.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-diesel-libro-973x527.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/11\/highxtar-diesel-libro-508x275.jpg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>The volume compiles the most iconic moments of Diesel and its founder, from the time he decided to play with his mother&#8217;s sewing machine with 15 until the birth of the empire. Between secondhand articles and classic jeans, the book marks a journey through the history of the brand including personal letters from Diesel employees and other reflections that make clear its concept and meaning in the industry.<\/p>\n<p><em>\u201cDiesel, Dream, Disruption, Deviation, Denim\u201d<\/em>, with 142 pages from the Diesel universe, is edited by Susie Lau and published by Rizzoli. It is now on sale in Diesel shops and\u00a0<a href=\"https:\/\/es.diesel.com\/es\/books\/5d-diesel-dream-disruption-deviation-denim\/00AQRY000XX.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>online<\/strong><\/a> for \u20ac80, and will be available from 19 November at <a href=\"https:\/\/www.rizzoliusa.com\/book\/9788891819420\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Rizzoli<\/strong><\/a> bookshops around the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The book &#8220;Diesel, Dream, Disruption, Deviation, Denim&#8221; immerses us in a journey through the four decades of evolution of the Italian brand.<\/p>\n","protected":false},"author":8,"featured_media":101219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[599,603],"tags":[1433,1451],"class_list":["post-101226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-en","category-fashion-en","tag-diesel-en","tag-maria-tenor-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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