{"id":102624,"date":"2019-11-22T12:00:41","date_gmt":"2019-11-22T11:00:41","guid":{"rendered":"https:\/\/highxtar.com\/?p=102624"},"modified":"2019-11-22T12:00:41","modified_gmt":"2019-11-22T11:00:41","slug":"gmbh-celebrates-its-third-anniversary-with-a-tribute-to-techno-music","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/gmbh-celebrates-its-third-anniversary-with-a-tribute-to-techno-music\/","title":{"rendered":"GmbH celebrates its third anniversary with a tribute to techno music"},"content":{"rendered":"

The latest GmbH campaign (@gmbh_official<\/a>) is a celebration of the community that is part of electronic music.<\/strong><\/p>\n

\"GmbH\"<\/p>\n

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The history of gentrification in a particular area is as old as time. It always happens. A low-income neighborhood attracts artists and creatives<\/strong>, so the area becomes fashionable<\/strong>, and then, over time, the young and modern crowd into it. Before you know it, the artisan cafes take over, the commercial chains replace the locally owned shops, the owners raise rental prices and, perhaps most feared of all, start opening WeWorks and other co-working spaces.<\/p>\n

But it’s not just in Madrid or Barcelona. In fact, this gentrification has had a direct impact on the Berlin fashion brand GmbH<\/strong>.<\/p>\n

“In recent years, communities have been dramatically displaced from their formerly dominant areas by a completely deregulated commercial real estate market,”<\/strong> <\/em>explain Benjamin Huseby and Serhat Isik, founders of the label. “Little by little we saw the artists leave our building, and eventually we moved too. There’s definitely a new culture in Berlin, which is techno money”<\/strong><\/em>.<\/p>\n<\/div>\n