{"id":103526,"date":"2019-12-09T22:43:56","date_gmt":"2019-12-09T21:43:56","guid":{"rendered":"https:\/\/highxtar.com\/?p=103526"},"modified":"2019-12-26T12:50:22","modified_gmt":"2019-12-26T11:50:22","slug":"and-kim-jones-closed-the-circle","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/and-kim-jones-closed-the-circle\/","title":{"rendered":"And Kim Jones closed the circle"},"content":{"rendered":"

Kim Jones is definitely the man that has changed fashion forever. Not only because of his outstanding designs, but for the globalization of an industry that was thought and designed to be fractured by egos and pulpits of those old school creators that founded it. The British genius has served as the glue that all his colleagues needed to make fashion something real, thankfully far from the OGs mentality.<\/strong><\/p>\n

\"KIM<\/p>\n

These days is pretty normal to see collaborations everywhere. It’s something that has existed in fashion since the very beginning of the culture. Obviously it wasn’t as common as it is today, which is waaaaayyy too common. Co-designing has become boring, usual and purposeless.<\/strong> The young kids coping every shoe of every drop, spending their days in front of a computer using bots to get anything under the label of “collab” know NOTHING about why this really happened, the sense of it. This reselling sickness has destroyed something that started as a love story, as the fusion of artistic disciplines, that came out to prove that promoting each other is the right thing to do when you are a creator. Today is just pick a brand, then a silhouette, add some identifying details to it, raffle and straight to stockX<\/strong><\/a>. That’s the vomiting process of collaborations nowadays from creators (sneakers mainly) to final consumer.<\/p>\n

We could talk from the origins of this philosophy, of when and where happened the first time. Instead of that, we’ll start from the moment it popped for good, when a collaboration became, as we say today, viral:\u00a0The<\/strong> Louis Vuitton x Takashi Murakami capsule.\u00a0<\/strong><\/p>\n

\"KIM<\/p>\n

Back in 2003, fashion houses were still pretty rigid and sticked to the past. Many things changed with the new millennium. Not this industry’s mindset. In the middle of it, appeared Marc Jacobs<\/strong><\/a> to change the way we traditionally saw high-end firms. His first artistic association was with Stephen Sprouse<\/strong> in 2001 with the ultra popular neon graffiti prints all over some of the pieces of that year’s Spring RTW collection. From that moment, the door was wide open.<\/p>\n

After the acceptance and good reviews of this first fusion and art, Jacobs took Murakami’s (@takashipom<\/a>)<\/strong>\u00a0to restart from the ground the heritage and tradition of the most renowned fashion house of the world. From the moment those multicolor monogrammed bags took the stage, nothing was quite the same anymore. Louis Vuitton<\/strong><\/a> has been a pioneer since its foundation, they’ve changed the industry from the malletier days to the Virgil<\/strong><\/a> era. After the first Murakami drop, there was no celeb without it. Even Lindsay Lohan rocked them in the cult movie Mean Girls<\/a>.<\/strong><\/em> And those were the pre-Instagram and pre-Kardashian times where exposure wasn’t so fuckin crazy like nowadays.<\/p>\n

\"KIM<\/p>\n

While this new era for fashion was happening, Kim Jones<\/a> was living his first years in the industry. <\/strong>From graduating at Central Saint Martins and selling half of his collection to legend John Galliano<\/strong><\/a>, launching his eponymous brand, working for companies like Alexander McQueen<\/strong><\/a>, Umbro<\/strong><\/a>, Iceberg<\/strong><\/a> or even Kanye West’s<\/strong><\/a> Pastelle\u00a0to taking the position as Creative Director at Alfred Dunhill in 2008. Nobody expected him taking Marc Jacobs position just three years later.<\/p>\n

When Louis Vuitton<\/strong><\/a> announced him as Men’s Creative Director in 2011 he had a very transparent speech on what he was going to bring to the French maison. His background at the International St\u00fcssy<\/strong><\/a> Tribe packing boxes of Supreme<\/strong><\/a> opened Jones the door to the streetwear universe, where he ended working with Fraser Cooke from The Hideout – <\/strong>an ahead of its time streetwear store in London, closed in 2014 -, the man currently responsible to oversee some of Nike’s collaboration like Jun Takahashi UNDERCOVER’s<\/strong><\/a> or even Kim’s. The pupil surpassed the mentor.<\/p>\n