{"id":105988,"date":"2020-01-07T19:31:58","date_gmt":"2020-01-07T18:31:58","guid":{"rendered":"https:\/\/highxtar.com\/?p=105988"},"modified":"2020-01-13T11:10:14","modified_gmt":"2020-01-13T10:10:14","slug":"we-talk-w-andrea-rosso-bringing-vintage-to-the-front-line","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/we-talk-w-andrea-rosso-bringing-vintage-to-the-front-line\/","title":{"rendered":"We talk w\/ Andrea Rosso: Bringing vintage to the front line"},"content":{"rendered":"

Fashion is finding its way to a more sustainable paradigma, looking for new policies that help our planet live a little bit longer and make their clothes a proof of a new way of thinking in the industry. From faux fur to vegan fabrics, several options are on the table right now. Andre Rosso’s MYAR is giving military pieces a second life. Vintage seems to have a decisive part on fashion’s future. Reuse and reduce.<\/strong><\/p>\n

\"ANDREA<\/p>\n

Andrea Rosso<\/span> (@andrea77rosso<\/a>)<\/strong> is an Italian designer and Creative Director for DIESEL License. He’s been in the industry for quite a long time now and is aware of the worries of its future and how he’s willing to put his knowledge and vision in order to make it a more trascendental one. His passion for vintage military garments resulted in funding<\/span> MYAR<\/strong><\/a> and his will to make a true impact with clothes lead us to talk with him.<\/span><\/p>\n

H.-<\/span><\/strong>\u00a0How important is to you to work with recycled garments? Why you decided to do it in the first place?<\/span><\/p>\n

Andrea Rosso (AR) –\u00a0<\/span>2014 was the year that<\/span> Diesel<\/a> stopped 55DSL, the brand that made me learn all I know about apparel, graphic design, events and communication, etc, etc. But most of all, working in a great team. After losing that team (designer, product manager, production, graphic designer, pattern maker, marketing manager) I started sewing by myself at home with my sewing machine. One night I took two gray US ARMY t-<\/span><\/em><\/strong>shirts, cut the logo ARMY in two part (AR \/ MY) sacrificing one t-shirt in the process and applying the letters with my PFAFF sewing machine on the other uncut t-shirt switching the letters, and here we go: MYAR was born in my head.<\/strong><\/em><\/span><\/p>\n

I decided that i wanted to create my own “ARMY” using only garment that had been already worn by other people, customizing them and with the military background.<\/strong><\/em><\/span><\/p>\n

All the rest regarding UPCYCLING and RE_USING deadstock material came naturally inside my head.<\/strong><\/em><\/span><\/p>\n

H.-<\/span><\/strong>\u00a0Military and camouflage has been always very present in fashion, but these days it seems to be stronger than ever, why do you think it is?<\/span><\/p>\n

AR – <\/span>Military “inspirations” and all its derivates in the design and fashion field has always been present, since the 50’s. Sometime less sometime more. Camouflage is today almost like a black color, present in many variations. I think that army clothing has a practical, easy to wear, natural look garments, that you can wear everyday without thinking too much.<\/em><\/span><\/strong><\/p>\n