{"id":109049,"date":"2020-01-27T16:34:20","date_gmt":"2020-01-27T15:34:20","guid":{"rendered":"https:\/\/highxtar.com\/?p=109049"},"modified":"2020-05-04T13:43:54","modified_gmt":"2020-05-04T11:43:54","slug":"how-skateboarding-became-a-high-fashion-obsession","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/how-skateboarding-became-a-high-fashion-obsession\/","title":{"rendered":"How skateboarding became a high-fashion obsession"},"content":{"rendered":"

Fashion and skateboarding culture are part of the same identity that has become completely shielded thanks to its immersion in haute couture. Beyond OG skateboard brands like Palace, Fucking Awesome and St\u00fcssy, the high-fashion scene has been inspired more than ever by their imaginations, with pro skateboarders taking the stage and making them the most sought-after models of the last decade. We analyze the industry’s obsession with this subculture. SK8 OR DIE.<\/strong><\/p>\n

\"Gucci<\/p>\n

Although the influence of streetwear<\/strong> is decreasing on the scene, the inspiration of skateboarding culture<\/strong> lives on both the catwalk and in streetstyle, leaving its assigned conception of cultural appropriation<\/strong> in oblivion. These relaxed and oversized outfits<\/strong> of the original sk8 have been part of the identity of designers like Martine Rose<\/strong>, Alexander Wang<\/strong> or Gosha Rubchinskiy<\/strong><\/a>, and have constituted the archive of other more evident ones like Vans<\/strong>, Carhartt<\/strong>, Dickies<\/strong> or HUF<\/strong>.<\/p>\n

 <\/p>\n

\"Paccbet<\/p>\n

The fact that the world of skateboarding, its philosophy and aesthetics are connected to the fashion industry is not new. In the 80’s, skateboarding clothes were already being experimented with, resulting in punk trend garments<\/strong> that are still a style reference today. An open and fluid culture that has reached the catwalks and campaigns of Louis Vuitton<\/strong>, Gucci<\/strong>, Berluti<\/strong> or Valentino<\/strong>.<\/p>\n

RISING THE SK8 CULTURE<\/strong><\/h5>\n

Streetwear brands like Kith<\/strong><\/a> and Undefeated<\/strong> have also stayed true to their skateboarding roots, sponsoring skaters and publishing their videos. As has Thrasher<\/strong>: the brand with the most bootlegs in history and a key magazine for the skateboarding imaginary<\/strong> since its foundation in 1981.<\/p>\n

Other houses that were not previously linked to this world like Herm\u00e8s<\/strong>, also put the focus on skate culture through the launch of a 3k skateboard<\/strong>. Not to mention the mythical collaboration of Supreme x Louis Vuitton<\/strong> in which the American brand sublimely merged its street codes with luxury.<\/p>\n