{"id":111320,"date":"2020-02-13T17:16:15","date_gmt":"2020-02-13T16:16:15","guid":{"rendered":"https:\/\/highxtar.com\/?p=111320"},"modified":"2020-02-19T22:06:58","modified_gmt":"2020-02-19T21:06:58","slug":"we-talk-w-selam-x-the-creative-studio-thats-designing-the-future","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/we-talk-w-selam-x-the-creative-studio-thats-designing-the-future\/","title":{"rendered":"We talk W\/ Selam X, the studio that’s designing the future"},"content":{"rendered":"

The design studio Selam X<\/strong> has bathed the visual culture in virtual codes that have distorted the creative scene 6.0 globally. Their projects created by the Berlin<\/strong>-based gaming team x have positioned themselves, from anonymity, behind the digital revolution<\/strong>.<\/p>\n

\"@sx_claudiarafael<\/p>\n

Selam<\/strong><\/a> defines a showcase in which to buy from creative directions to visual identities<\/strong>, animations, web designs or digital works<\/strong>, among which augmented reality<\/strong> or artificial intelligence<\/strong> are highlighted as key elements. That graphic universe that challenges creativity<\/strong> has connected with the fashion, music, art and beauty industry to carry out proposals\u00a0 that are designing the future.<\/p>\n

His background reflects the real marriage between technology and art through exciting work such as animations<\/strong> for streetwear brands like Nike<\/strong> or adidas<\/strong>, visuals<\/strong> for C. Tangana<\/strong> shows, as well as shows his infinite power of visualization<\/strong> in the creation of Kylie Jenner’s AI<\/strong> cover<\/strong> based on his BeautyGAN algorithm<\/strong>.<\/p>\n

\"N\"<\/p>\n

We talked to the digital hackers<\/strong> (@selamxstudio<\/a>) about -among many other things- the technological revolution in fashion and beauty<\/strong>, beyond our obsession to live another parallel reality through Instagram filters.<\/p>\n

H.-<\/strong><\/span> How was Selam X born? Explain your concept in a tweet.<\/span><\/p>\n

Selam X \u2013<\/span><\/strong>\u00a0<\/em>When we started is not important. It is important that we started to do our own thing! Growth mindset is essential, and a feeling for community. Together we are better. The real power is people. Selam means Hello in turkish and X is the Unknown. We come from X and we go to the X.
\n<\/em><\/strong><\/span><\/p>\n

H.-<\/strong><\/span> You’ve digitized several sneaker campaigns for brands like adidas, Nike and Puma. What connection do you think there is between your vision and the streetwear industry for such a synergy to succeed?<\/span><\/p>\n

SX \u2013<\/span>Every brand which wants to stay relevant has to constantly reevaluate their methods of communication. Not only in terms of content but also from a visual standpoint. We are very aware of the current state of visual communication and how we can fit into this and also help to push it into other directions. We believe that this is what clients love about us.
\n<\/em><\/span><\/strong><\/p>\n