{"id":125277,"date":"2020-05-06T18:19:12","date_gmt":"2020-05-06T16:19:12","guid":{"rendered":"https:\/\/highxtar.com\/?p=125277"},"modified":"2020-05-06T18:19:12","modified_gmt":"2020-05-06T16:19:12","slug":"helmut-lang-talks-about-his-1998-show-the-first-ever-online","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/helmut-lang-talks-about-his-1998-show-the-first-ever-online\/","title":{"rendered":"Helmut Lang talks about his 1998 show, the first ever online"},"content":{"rendered":"

From the reinvention of the silhouettes of men’s and women’s clothing in the 1990s and 2000 to the use of unconventional materials, Lang<\/a> was nothing less than an illustrious visionary.<\/strong><\/p>\n

\"Helmut\"<\/p>\n

Helmut Lang’s desire to break with the fashion industry in general, moving away from the concept of fashion shows as entertainment, was a large part of what drove his revolutionary dominance in the kingdom of luxury fashion.<\/p>\n

In 1998, the famous designer presented his fall\/winter collection online. The 81 looks were published on the Internet and via a uniquely designed CD-ROM: “This is a global business, yet the way we communicate is still very old-fashioned in many ways<\/strong>.<\/p>\n

“We are in the middle of a technological revolution. We all know it, we talk about it, but we have to live it<\/strong>. In a new interview with WWD, Lang dissects his foray into the internet and reflects on his time as a brand creative.<\/p>\n

“The intention was not to be the first. I decided at the time to cancel the announced show, which was the first show to be held in New York after I moved my headquarters from Europe to New York. The uproar became almost overwhelming. I thought moving it to the Internet and opening it up even more might mean including the end consumer more directly.<\/strong><\/p>\n

\"Helmut\"<\/p>\n

“At that time, there wasn’t this overload of collections. I can’t remember how many CD-ROMs were distributed, and I don’t think we measured the website traffic. The CD-ROMs were only distributed to the fashion professionals we work with on an ongoing basis.<\/strong><\/p>\n

Finally, Lang had no problem sharing that he is not yet interested in redesigning fashion collections:<\/p>\n

“That’s something I’m not thinking about, and it’s a question I don’t have to insist on. But I’m sure the whole industry is evaluating how the fashion system as a whole, and the presentation of it, will make sense in the future.<\/strong><\/p>\n

You can access to the full interview with WWD here<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

From the reinvention of the silhouette of men’s and women’s clothing to the use of unconventional materials, Lang was an illustrious visionary.<\/p>\n","protected":false},"author":11,"featured_media":125278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[650,1682],"class_list":["post-125277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-helmut-lang-en","tag-natalia-canoa-en"],"acf":[],"yoast_head":"\nHelmut Lang talks about his 1998 show, the first ever online - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"From the reinvention of the silhouette of men's and women's clothing to the use of unconventional materials, Lang was an illustrious visionary.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/helmut-lang-talks-about-his-1998-show-the-first-ever-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helmut Lang talks about his 1998 show, the first ever online\" \/>\n<meta property=\"og:description\" content=\"From the reinvention of the silhouette of men's and women's clothing to the use of unconventional materials, Lang was an illustrious visionary.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/helmut-lang-talks-about-his-1998-show-the-first-ever-online\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-06T16:19:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/thumb-helmut-lang-1998-online.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natalia Canoa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalia Canoa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/helmut-lang-talks-about-his-1998-show-the-first-ever-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/helmut-lang-talks-about-his-1998-show-the-first-ever-online\\\/\"},\"author\":{\"name\":\"Natalia Canoa\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/3900aea80481e4c4d0a2639aa708bc6c\"},\"headline\":\"Helmut Lang talks about his 1998 show, the first ever online\",\"datePublished\":\"2020-05-06T16:19:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/helmut-lang-talks-about-his-1998-show-the-first-ever-online\\\/\"},\"wordCount\":347,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/helmut-lang-talks-about-his-1998-show-the-first-ever-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/thumb-helmut-lang-1998-online.jpg\",\"keywords\":[\"Helmut Lang\",\"Natalia Canoa\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/helmut-lang-talks-about-his-1998-show-the-first-ever-online\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/helmut-lang-talks-about-his-1998-show-the-first-ever-online\\\/\",\"name\":\"Helmut Lang talks about his 1998 show, the first ever online - 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