{"id":125321,"date":"2020-05-06T18:48:52","date_gmt":"2020-05-06T16:48:52","guid":{"rendered":"https:\/\/highxtar.com\/?p=125321"},"modified":"2020-05-06T18:48:52","modified_gmt":"2020-05-06T16:48:52","slug":"rokit-pays-tribute-to-the-velvet-underground-on-ss20","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/rokit-pays-tribute-to-the-velvet-underground-on-ss20\/","title":{"rendered":"Rokit pays tribute to &#8220;The Velvet Underground&#8221; on SS20"},"content":{"rendered":"<p><strong>ROKIT is back for the summer of 2020 with the launch of the <em>Oh! Sweet Nuthin&#8217;<\/em> collection, inspired by the famous 1970 theme by The Velvet Underground from their album <em>Loaded<\/em>.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-125288\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-11.jpg\" alt=\"rokit\" width=\"1000\" height=\"670\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-11.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-11-300x201.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-11-768x515.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-11-973x652.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-11-508x340.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><a href=\"https:\/\/highxtar.com\/rokit-ss20-for-youth-activism\/?lang=en\"><strong>ROKIT<\/strong><\/a>&#8216;s <em>Oh! Sweet Nuthin&#8217;<\/em> collection embodies the spirit of The Velvet Underground. It&#8217;s <strong>a reference to the counterculture of the sixties and offers a range of retro-look essentials<\/strong>. The collection features a play of colours, prints, slogans and graphics that reflect the desire for escapism we&#8217;re experiencing.<\/p>\n<div id='gallery-1' class='gallery galleryid-125321 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-1.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-1-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-1-768x513.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-1-973x650.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-1-508x339.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-2.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-2-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-2-768x511.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-2-973x648.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-2-508x338.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-3.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-3-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-3-768x513.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-3-973x650.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-3-508x339.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-4.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-4-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-4-768x513.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-4-973x650.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-4-508x339.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-5.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-5.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-5-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-5-768x513.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-5-973x650.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-5-508x339.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-6.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-6.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-6-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-6-768x513.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-6-973x650.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-6-508x339.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-7.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-7.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-7-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-7-768x513.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-7-973x650.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-7-508x339.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"670\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-8.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-8.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-8-300x201.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-8-768x515.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-8-973x652.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-8-508x340.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"670\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-9.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-9.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-9-300x201.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-9-768x515.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-9-973x652.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-9-508x340.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"670\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-10.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-10.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-10-300x201.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-10-768x515.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-10-973x652.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-10-508x340.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-12.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-12.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-12-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-12-768x513.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-12-973x650.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-rokit-20-12-508x339.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Among them, the <strong><em>Who Loves the Sun?<\/em> t-shirt, a reference to the song by The Velvet Underground of the same name, masks printed with the phrase &#8220;I don&#8217;t know what day it is either&#8221; or the t-shirt with the phrase &#8220;Shit Happens&#8221;<\/strong>. There are also tie prints on relaxed T-shirts and some nods to Lou Reed.<\/p>\n<p><iframe title=\"&quot;Oh! Sweet Nuthin!&quot;  Rokit Summer 2020 Collection video\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/yawYpaoPguc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Complete drop at <a href=\"https:\/\/rokit.one\/collections\/summer-2020\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>rokit.one<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ROKIT is back in SS20 with &#8220;Oh! Sweet Nuthin'&#8221; collection, inspired by the famous 1970 theme by The Velvet Underground from their album Loaded.<\/p>\n","protected":false},"author":8,"featured_media":125319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603,604],"tags":[1451,1753],"class_list":["post-125321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","category-music-en","tag-maria-tenor-en","tag-ss20-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rokit pays tribute to &quot;The Velvet Underground&quot; on SS20 - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"ROKIT is back in SS20 with &quot;Oh! 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