{"id":125548,"date":"2020-05-08T19:19:33","date_gmt":"2020-05-08T17:19:33","guid":{"rendered":"https:\/\/highxtar.com\/?p=125548"},"modified":"2020-05-08T19:22:05","modified_gmt":"2020-05-08T17:22:05","slug":"j-balvin-and-the-emergence-of-a-new-icon","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/j-balvin-and-the-emergence-of-a-new-icon\/","title":{"rendered":"J Balvin and the emergence of a new icon"},"content":{"rendered":"<p><strong>From his native Medell\u00edn, the most relevant Latin artist of recent years has raised his particular musical watchtower from where he controls the current scene. His influence goes way beyond his verses and he&#8217;s already a multidisciplinary reference. Welcome to the universe of El Jose.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-125447\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon2.jpg\" alt=\"J BALVIN ICON\" width=\"1200\" height=\"674\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon2.jpg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon2-300x169.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon2-1024x575.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon2-768x431.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon2-973x547.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon2-508x285.jpg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Born into a Jamaican community in Panama, reggaeton was conceived in the Central American country as a result of mixing the rhythms popularized by Bob Marley with Caribbean chords.<\/p>\n<p>In Puerto Rico the genre was not born, but it exploded &#8220;to the World&#8221;. The first stars of the movement came out of PR. Shortly thereafter, this rhythm expanded unstoppably through Latin America.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-125462\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon3.jpg\" alt=\"J BALVIN ICON\" width=\"1800\" height=\"1038\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon3.jpg 1800w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon3-300x173.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon3-1024x591.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon3-768x443.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon3-1536x886.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon3-973x561.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon3-508x293.jpg 508w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<p>The continent began to perish to the rhythm of new Colombian, Panamanian, and Dominican artists&#8230; <strong>Daddy Yankee (<a href=\"https:\/\/www.instagram.com\/daddyyankee\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">@daddyyankee<\/a>)<\/strong> served as a bridge between generations. One of the founders of the genre, he managed to extend his notoriety to the second wave of artists coming from all over Latin America.<\/p>\n<p><strong>DY and Nicky Jam were precursors of the scene with Los Cangris.<\/strong> Nicky&#8217;s addictions made him move to Medell\u00edn to get clean. The fame he acquired with Daddy Yankee offered him the opportunity to start over in the coffee country. Since then, the PR-Colombia connection has become critical to the genre.<\/p>\n<p>In those days, a young Jos\u00e9 \u00c1lvaro Osorio Balvin was starting in the music world, rapping mainly. Since then, his growth and exposure has led him to become the leader to follow for generations to come.<\/p>\n<p><iframe title=\"J Balvin - Tranquila (Official Video)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/HWyEEj2pSt0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>If Daddy Yankee was the glue that brought the first two generations of this movement together, the Medellin kid has been responsible for pushing it to unimaginable heights.<\/h2>\n<p>In 2009 he signed with EMI Colombia and in 2010 he released his first album <strong>&#8220;Real&#8221;<\/strong>.\u00a0In these ten years of career, <strong>J Balvin (<a href=\"https:\/\/www.instagram.com\/jbalvin\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">@jbalvin<\/a>)<\/strong> has managed to make his plays on Spotify or Youtube count in the millions. His collaborators are the most select in the industry. Without a doubt, he has become a true cultural reference for the community.<\/p>\n<p>The worldwide impact of Latin music today is unprecedented. The figure of J Balvin has transcended the merely musical. Today, the Colombian stands as an icon in the world of fashion. His presence in the front rows of PFW is the norm. Firms like <a href=\"https:\/\/highxtar.com\/louis-vuitton-and-the-most-exclusive-foosball-game\/?lang=en\"><strong>Louis Vuitton<\/strong><\/a>, <a href=\"https:\/\/highxtar.com\/dior-presents-the-ultra-matte-collection\/?lang=en\"><strong>Dior<\/strong><\/a>, <a href=\"https:\/\/highxtar.com\/casablanca-shows-us-its-nb-327\/?lang=en\"><strong>Casablanca<\/strong><\/a> or <a href=\"https:\/\/highxtar.com\/valentino-and-undercover-expand-their-poetic-relationship\/?lang=en\"><strong>Valentino<\/strong><\/a> dress the artist from Antioquia every year in his &#8220;fashion tour&#8221; through Europe.<\/p>\n<p>Such is his influence on the industry that he is the first Latin artist to have his own <a href=\"https:\/\/highxtar.com\/j-balvin-colors-his-jordan-i\/?lang=en\"><strong>Jordan I<\/strong><\/a>. He has also been collaborating with <strong>Guess<\/strong> for several years.<\/p>\n<p>As if that wasn&#8217;t enough, for the release of his latest album <strong>&#8220;Colores&#8221;,<\/strong> Balvin has joined <a href=\"https:\/\/highxtar.com\/murakami-director-and-producer-of-billie-eilishs-new-music-video\/?lang=en\"><strong>Takashi Murakami<\/strong><\/a> to design a series of promotional pieces. In them, they merge the identities of both of them in sweatshirts, T-shirts and even in the visuals of their videos.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-125464\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon4.jpg\" alt=\"J BALVIN ICON\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon4.jpg 1920w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon4-300x169.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon4-1024x576.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon4-768x432.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon4-1536x864.jpg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon4-973x547.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon4-508x286.jpg 508w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>All this series of benefits that have been obtained in other industries are the result of a great commercial strategy and key collaborations. From <a href=\"https:\/\/www.youtube.com\/watch?v=JWESLtAKKlU\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Pharrell<\/strong><\/a> to <a href=\"https:\/\/www.youtube.com\/watch?v=APHgDFRpCi0\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Beyonc\u00e9<\/strong><\/a> to <a href=\"https:\/\/www.youtube.com\/watch?v=EzKkl64rRbM\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Black Eyed Peas<\/strong><\/a> or <a href=\"https:\/\/www.youtube.com\/watch?v=-gCe4WrmOIk\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Sean Pau<\/strong><\/a>l. The size of his figure gives him the status of an inspiration for new creators who have been stepping up to the plate. That is why he has joined forces with names like <a href=\"https:\/\/www.youtube.com\/watch?v=p7bfOZek9t4\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Rosal\u00eda<\/strong><\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=w2C6RhQBYlg\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Jhay Cortez<\/strong><\/a> or <a href=\"https:\/\/www.youtube.com\/watch?v=0VR3dfZf9Yg\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Anuel<\/strong><\/a>, artists whose name already fills stadiums.<\/p>\n<p>Cover of Vogue or Harper&#8217;s Bazaar, there is no doubt that it is the <strong>&#8220;Age of J. Balvin&#8221;<\/strong>. He will go down in history as the artist who made global a genre that was marginalized and punished by the stigma of the machismo of its lyrics. <strong>The Balvin Generation<\/strong> has managed to turn reggaeton into the most listened to musical style in the world. His songs and those of his contemporaries have invaded the main playlists in the world. RIP Rock.<\/p>\n<p>Together with the Puerto Rican <a href=\"https:\/\/highxtar.com\/bad-bunny-airs-an-historic-video-for-yo-perreo-sola\/?lang=en\"><strong>Bad Bunny<\/strong> <\/a>they have formed an unbeatable tandem. Their album <a href=\"https:\/\/open.spotify.com\/album\/6ylFfzx32ICw4L1A7YWNLN?si=b3ddYLENTaSCNNPtNY5X9A\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>&#8220;Oasis&#8221;<\/strong> <\/a>made us happy last summer. They killed it in the <strong>VMAs<\/strong> and the <strong>AMAs<\/strong>. They conquered <strong>Coachella<\/strong> 2019 and this year&#8217;s <strong>SuperBowl<\/strong>&#8230;<\/p>\n<p>Speaking of Coachella, J Balvin was not only invited by Queen B in 2018 to perform &#8220;My People&#8221;. In 2019, he performed solo at the Main Stage.\u00a0He was the first Latin artist in history to achieve such a milestone.<\/p>\n<p><iframe title=\"J Balvin - Machika \/ Con Altura with Rosalia - Live at Coachella 2019 4K HQ\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/3P5DNAe4rFc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>On that crucial day in his career, Balvin stayed true to Balvin. Not only did he put on an epic show, but he set aside 8 minutes to remember some of his references. <strong>Hits like &#8220;Gasolina&#8221;, &#8220;Rakata&#8221; and &#8220;Oye mi canto&#8221; were played on a day marked in red for the Latino Gang<\/strong>. Yesterday&#8217;s and today&#8217;s.<\/p>\n<p>The merits that have elevated the singer from Antioquia to the top of today&#8217;s pop culture are innumerable. One does not become friends with <a href=\"https:\/\/highxtar.com\/kim-jones-dior-fw2020-exquisiteness-as-their-philosophy\/?lang=en\"><strong>Kim Jones<\/strong> <\/a>out of the blue. Nobody&#8217;s a number one by chance. You don&#8217;t just collaborate with Beyonce.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-125521\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon1.jpg\" alt=\"J BALVIN ICON\" width=\"1200\" height=\"675\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon1.jpg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon1-300x169.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon1-1024x576.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon1-768x432.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon1-973x547.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/highxtar-jbalvin-latin-music-icon1-508x286.jpg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>The readings and reflections around the figure of Jos\u00e9 \u00c1lvaro Osorio Balvin can be thousands. The conclusion is only one: the world is at his feet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From his native Medell\u00edn, the most relevant Latin artist of recent years has raised his particular musical watchtower from where he controls the current scene. His influence goes way beyond his verses and he&#8217;s already a multidisciplinary reference. Welcome to the universe of El Jose. Born into a Jamaican community in Panama, reggaeton was conceived [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":125593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604],"tags":[1835,1774],"class_list":["post-125548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-en","tag-j-balvin-en","tag-juan-cabezas-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>J Balvin and the emergence of a new icon - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"J Balvin has become a true referent in the latin music scene. 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