{"id":127926,"date":"2020-05-21T10:19:27","date_gmt":"2020-05-21T08:19:27","guid":{"rendered":"https:\/\/highxtar.com\/?p=127926"},"modified":"2020-05-21T12:59:17","modified_gmt":"2020-05-21T10:59:17","slug":"gucci-the-ritual-takes-digital-campaigns-to-the-next-creative-level","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/gucci-the-ritual-takes-digital-campaigns-to-the-next-creative-level\/","title":{"rendered":"Gucci The Ritual takes digital campaigns to the next creative level"},"content":{"rendered":"

Alessandro Michelle’s Gucci always goes a step further. This is what he has demonstrated once again in the new virtual campaign for her collection ‘The Ritual’ FW20-21, which is entirely configured by creative selfies shot by the boho-chic muses of the Gucci universe.<\/strong><\/p>\n

\"GUCCI<\/p>\n

Without an organized set, fitting, make-up or hairdressing, Gucci<\/strong><\/a>‘s cast of models became the stars of this new DIY campaign that illustrates the 2020-2021 autumn-winter season<\/strong>. The result is a digital shooting that follows a vital line from the iPhone camera<\/strong> to the Polaroid<\/strong>.<\/p>\n

The concept of meta-fashion<\/strong> revolves around this Ritual of Selfies<\/strong> that immerses us in a tour of the models’ homes. They are now their own photographers and producers, moved by the desire to tell another of those Gucci stories that unite the past, with the present and the future.<\/p>\n

The campaign reflects the power of social media<\/strong> and the importance of DIY<\/strong> in the ‘FOMO’ generation. Self-expression<\/strong> now becomes the concept behind homemade shooting<\/strong>, in the same vein as the vibrant @gucci<\/a>‘s ethos.<\/p>\n