{"id":128486,"date":"2020-05-25T11:10:09","date_gmt":"2020-05-25T09:10:09","guid":{"rendered":"https:\/\/highxtar.com\/?p=128486"},"modified":"2020-05-25T11:33:09","modified_gmt":"2020-05-25T09:33:09","slug":"gucci-goes-seasonless-with-two-proposals-per-year","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/gucci-goes-seasonless-with-two-proposals-per-year\/","title":{"rendered":"Gucci breaks the fashion calendar"},"content":{"rendered":"

What can be done with a fashion system that is obsolete? Alessandro Michele’s Gucci has the answer: break with the conventional fashion calendar and launch only two seasons a year.<\/strong><\/p>\n

\"Gucci<\/p>\n

This new sustainability ritual<\/a><\/strong> was announced by the fashion house owned by Kering<\/strong>, joining its luxury partner Saint Laurent<\/a><\/strong>, who also laid the foundations of traditional fashion by abandoning the Fashion Week calendar<\/strong>.<\/p>\n

Moving towards a seasonless future and stopping the speed mode of the industry is the idea behind the statement Michele<\/strong> expressed through Instagram<\/a>: “I would like to leave behind the leitmotif paraphernalia that colonized our previous world: cruise, pre-fall, spring-summer, autumn-winter. I think these are already stale, under-fed words”.<\/strong><\/em><\/p>\n

To abandon the worn out ritual of a thousand season<\/strong>s, launching only two seasons per year that are close to and faithful to the brand’s ideals. “We will meet only twice a year, to share the chapters of a new story. Irregular, happy and absolutely free chapters that will be written mixing rules and genres, feeding on new spaces, linguistic codes and communication platforms”.<\/strong><\/em><\/p>\n

\"Alessandro<\/p>\n

If the COVID-19<\/strong><\/a> crisis was supposed to be good, it was to rethink that fashion system that was totally obsolete. For its part, Gucci<\/a><\/strong>, already helped change it by skipping the Paris Fashion Week in September<\/strong>, and now reaffirming itself through this powerful statement under the name of ‘Notes of Silence’<\/strong>. That is precisely the idea, to uncover the silences and evolve towards a happily sustainable future.<\/p>\n","protected":false},"excerpt":{"rendered":"

What can be done with a fashion system that is obsolete? Alessandro Michele’s Gucci goes seasonless with two seasons a year.<\/p>\n","protected":false},"author":2,"featured_media":128481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1996,616],"class_list":["post-128486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-covid-19","tag-laura-perez-en"],"acf":[],"yoast_head":"\nGucci breaks the fashion calendar - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"What can be done with a fashion system that is obsolete? 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