{"id":128578,"date":"2020-05-25T17:40:27","date_gmt":"2020-05-25T15:40:27","guid":{"rendered":"https:\/\/highxtar.com\/?p=128578"},"modified":"2020-05-25T17:40:27","modified_gmt":"2020-05-25T15:40:27","slug":"off-white-fails-to-register-his-popular-zip-tie","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/","title":{"rendered":"Off White fails to register his popular zip-tie"},"content":{"rendered":"

After several years and multiple appeals to the US Patent and Trademark Office, it seems that Virgil Abloh is going to have to give up his idea of registering his famous zip-ties. Refusals from the competent authority are repeated time and time again. Tough days for Virgil.<\/strong><\/p>\n

\"OFF<\/p>\n

Trying to register a red plastic seal as a brand or corporate identity for your firm is at best naive. It’s like Evax trying to register the clouds because they’re on their pads. It’s unfounded.<\/p>\n

Off White<\/strong><\/a> has been trying to include the famous red tags of its products as part of the brand’s identification elements since almost its inception. The refusal by the USPTO is based on the generic and functional nature of these tags. Even the color of the tags has not been accepted in the many occasions that they have been tried as a distinctive symbol of the firm.<\/p>\n

The explanations given by the counsel of Virgil Abloh’s<\/strong><\/a> firm have been diverse. From arguing that the red tags are an adornment used to differentiate their garments, to using the excuse that the firm’s consumers leave the zip-tie as an identifying symbol when they use them.<\/p>\n

Everything points to the fact that, just as with their attempt to register “Plastic Bag” as a trademark, this will also be rejected. This circumstance once again highlights the innocence of some great designers when it comes to protecting the elements that make them recognizable. Choosing objects so generic that they are not registrable as a trademark is a rookie mistake at this point in the film.<\/p>\n

\"OFF<\/p>\n

After seeing what Supreme<\/strong><\/a> has had to fight to defend his firm in China<\/strong><\/a>, many should take note and analyze the level of protection they apply to their companies.<\/p>\n

Virgil<\/strong><\/a>, you thought you were the “SMARTEST”guy out there.<\/p>\n","protected":false},"excerpt":{"rendered":"

After several years and multiple appeals to the US Patent and Trademark Office, it seems that Virgil Abloh is going to have to give up his idea of registering his famous zip-ties.<\/p>\n","protected":false},"author":14,"featured_media":128601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1774,1111],"class_list":["post-128578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-juan-cabezas-en","tag-virgil-abloh-en"],"acf":[],"yoast_head":"\nOff White fails to register his popular zip-tie - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Off White fails to register their famous zip ties as a trademark element after several attempts. It seems that Virgil will have to give up on this one.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Off White fails to register his popular zip-tie\" \/>\n<meta property=\"og:description\" content=\"Off White fails to register their famous zip ties as a trademark element after several attempts. It seems that Virgil will have to give up on this one.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-25T15:40:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/thumb-zip-virgil.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Juan Cabezas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juan Cabezas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/\"},\"author\":{\"name\":\"Juan Cabezas\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/484f119875e4f79c26a1869b0accdb95\"},\"headline\":\"Off White fails to register his popular zip-tie\",\"datePublished\":\"2020-05-25T15:40:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/\"},\"wordCount\":315,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/thumb-zip-virgil.jpg\",\"keywords\":[\"Juan Cabezas\",\"Virgil Abloh\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/\",\"url\":\"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/\",\"name\":\"Off White fails to register his popular zip-tie - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/thumb-zip-virgil.jpg\",\"datePublished\":\"2020-05-25T15:40:27+00:00\",\"description\":\"Off White fails to register their famous zip ties as a trademark element after several attempts. It seems that Virgil will have to give up on this one.\",\"breadcrumb\":{\"@id\":\"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/#primaryimage\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/thumb-zip-virgil.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/thumb-zip-virgil.jpg\",\"width\":800,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/highxtar.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Off White fails to register his popular zip-tie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/highxtar.com\/#website\",\"url\":\"https:\/\/highxtar.com\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/highxtar.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/highxtar.com\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\/\/highxtar.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/highxtar\",\"https:\/\/x.com\/highxtar_\",\"https:\/\/www.instagram.com\/highxtar\",\"https:\/\/www.tiktok.com\/@highxtar\",\"https:\/\/www.youtube.com\/c\/highxtarofficial\",\"https:\/\/open.spotify.com\/user\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/484f119875e4f79c26a1869b0accdb95\",\"name\":\"Juan Cabezas\",\"description\":\"Colaborador de HIGHXTAR. con base en M\u00e1laga. HIGHXTAR. contributor based in M\u00e1laga.\",\"sameAs\":[\"https:\/\/www.instagram.com\/jlecab\/\"],\"url\":\"https:\/\/highxtar.com\/en\/author\/jlecab\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Off White fails to register his popular zip-tie - HIGHXTAR.","description":"Off White fails to register their famous zip ties as a trademark element after several attempts. It seems that Virgil will have to give up on this one.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/","og_locale":"en_US","og_type":"article","og_title":"Off White fails to register his popular zip-tie","og_description":"Off White fails to register their famous zip ties as a trademark element after several attempts. It seems that Virgil will have to give up on this one.","og_url":"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2020-05-25T15:40:27+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/thumb-zip-virgil.jpg","type":"image\/jpeg"}],"author":"Juan Cabezas","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Juan Cabezas","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/"},"author":{"name":"Juan Cabezas","@id":"https:\/\/highxtar.com\/#\/schema\/person\/484f119875e4f79c26a1869b0accdb95"},"headline":"Off White fails to register his popular zip-tie","datePublished":"2020-05-25T15:40:27+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/"},"wordCount":315,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/thumb-zip-virgil.jpg","keywords":["Juan Cabezas","Virgil Abloh"],"articleSection":["Fashion"],"inLanguage":"en-US","copyrightYear":"2020","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/","url":"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/","name":"Off White fails to register his popular zip-tie - HIGHXTAR.","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/thumb-zip-virgil.jpg","datePublished":"2020-05-25T15:40:27+00:00","description":"Off White fails to register their famous zip ties as a trademark element after several attempts. It seems that Virgil will have to give up on this one.","breadcrumb":{"@id":"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/thumb-zip-virgil.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/05\/thumb-zip-virgil.jpg","width":800,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/en\/off-white-fails-to-register-his-popular-zip-tie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"Off White fails to register his popular zip-tie"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/484f119875e4f79c26a1869b0accdb95","name":"Juan Cabezas","description":"Colaborador de HIGHXTAR. con base en M\u00e1laga. HIGHXTAR. contributor based in M\u00e1laga.","sameAs":["https:\/\/www.instagram.com\/jlecab\/"],"url":"https:\/\/highxtar.com\/en\/author\/jlecab\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/128578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=128578"}],"version-history":[{"count":3,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/128578\/revisions"}],"predecessor-version":[{"id":128593,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/128578\/revisions\/128593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/128601"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=128578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=128578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=128578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}