{"id":129731,"date":"2020-06-02T12:28:03","date_gmt":"2020-06-02T10:28:03","guid":{"rendered":"https:\/\/highxtar.com\/?p=129731"},"modified":"2020-06-02T12:31:04","modified_gmt":"2020-06-02T10:31:04","slug":"rise-fashion-magazines-and-decline-luxury-advertising","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/rise-fashion-magazines-and-decline-luxury-advertising\/","title":{"rendered":"The rise of fashion magazines and the decline of luxury advertising"},"content":{"rendered":"<p><strong>The <a href=\"https:\/\/highxtar.com\/five-keys-that-will-change-fashion-and-luxury-after-the-covid-19\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">covid-19<\/a> crisis, beyond destabilizing the economy and global welfare, has caused international fashion houses to cut their marketing investments by 30 to 80% to address these devastating consequences that have marked the global economy. Has the death of paper arrived yet?<\/strong><\/p>\n<p><img decoding=\"async\" class=\"wp-image-129725 size-full aligncenter\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/highxtar-fashion-magazines-3.jpg\" alt=\"Fashion magazines\" width=\"424\" height=\"322\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/highxtar-fashion-magazines-3.jpg 424w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/highxtar-fashion-magazines-3-300x228.jpg 300w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/p>\n<p>The<strong> ravages of the coronavirus<\/strong> in the <strong>magazines and newspapers<\/strong> associated with European luxury brands are already a fact. Without a source of income, <strong>fashion Bibles have had to mark the decline in their luxury advertising budgets<\/strong>. Neither Cartier, nor <strong><a href=\"https:\/\/highxtar.com\/fendis-ff-earrings\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">Fendi<\/a><\/strong> bags or Versace dresses.<\/p>\n<p>According to the marketing agency <strong>Digital Luxury Group<\/strong>, <strong>high-end companies have cut their advertising budgets by 30 to 80 percent<\/strong>. The pandemic could accelerate the shift to digital marketing by one of the last sectors to devote significant advertising expenditures to newspapers and magazines.<\/p>\n<blockquote><p>&#8216;No one knows if luxury brands will invest in print ads as much as they did before the pandemic&#8217;, said Digital Luxury Group CEO David Sadigh. &#8216;We are already seeing more flows into digital as it reduces costs. This will continue as more brands develop e-commerce and as they seek more direct return and measurable media results&#8217;.<\/p><\/blockquote>\n<p>Y es que, cuando las <strong>tiendas se encuentran cerradas, es un sin-sentido anunciar los productos que los consumidores no pueden comprar<\/strong>. La reactivaci\u00f3n de las tiendas f\u00edsicas ya es una necesidad para esas empresas del lujo que est\u00e1n viendo en directo la desestructuraci\u00f3n de sus pilares. Pero, \u00bfqu\u00e9 hacer en estos casos? C\u00f3mo en todo, el <strong>mundo digital \/ online es la soluci\u00f3n<\/strong>, como ya la fue para el relojero suizo<a href=\"https:\/\/www.instagram.com\/breitling\/?hl=es\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> Breitling<\/strong><\/a>, quien cambi\u00f3 su <strong>enfoque de los anuncios impresos a la comercializaci\u00f3n digital<\/strong> durante los cierres.<\/p>\n<p>When <strong>stores are closed, it is meaningless to advertise products that consumers cannot buy<\/strong>. The reactivation of the physical stores is already a necessity for those luxury companies that are seeing the destructuring of their pillars live. But what to do in these cases? As with everything, <strong>the digital\/online world is the solution<\/strong>, as it already was for Swiss watchmaker <a href=\"https:\/\/www.instagram.com\/breitling\/?hl=es\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Breitling<\/strong><\/a>, who <strong>shifted his focus from print ads to digital marketing<\/strong> during closures.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The covid-19 crisis has led to the triumph of fashion magazines, while luxury advertising has plummeted. We found out why.<\/p>\n","protected":false},"author":2,"featured_media":129723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1996,616],"class_list":["post-129731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-covid-19","tag-laura-perez-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The rise of fashion magazines and the decline of luxury advertising - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The covid-19 crisis has led to the triumph of fashion magazines, while luxury advertising has plummeted. We found out why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/rise-fashion-magazines-and-decline-luxury-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The rise of fashion magazines and the decline of luxury advertising\" \/>\n<meta property=\"og:description\" content=\"The covid-19 crisis has led to the triumph of fashion magazines, while luxury advertising has plummeted. 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