{"id":130070,"date":"2020-06-04T17:10:11","date_gmt":"2020-06-04T15:10:11","guid":{"rendered":"https:\/\/highxtar.com\/?p=130070"},"modified":"2020-06-04T17:10:11","modified_gmt":"2020-06-04T15:10:11","slug":"amazon-fashion-the-new-luxury","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/amazon-fashion-the-new-luxury\/","title":{"rendered":"Amazon Fashion: the new luxury"},"content":{"rendered":"

In September 2019 Amazon launched VRSNL, a luxury e-commerce platform with which it aimed to expand its online sales market. Now, Jeff Bezos’ company is planning new business strategies together with Vogue and CFDA. Will Amazon become a reference portal for international luxury?<\/strong><\/p>\n

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“Taking advantage” of this global slowdown, Amazon has been evaluating new business strategies<\/strong>. Having successfully entered the world of entertainment with Amazon Prime<\/strong>, there is no market model that can resist this company.<\/p>\n

Recently Vogue America and the American Council of Fashion Designers<\/strong> have developed a platform to support American designers<\/strong> during the pandemic. This attempt reached the ears of Jeff Bezos<\/strong><\/a> who did not hesitate to join the cause. Thus, Amazon would become the first sales platform for the designer collections that will participate in the digital Fashion Week<\/strong>.<\/p>\n

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Common Threads: Vogue x Amazon Fashion<\/strong><\/h2>\n

Due to the prolonged state of alarm, the crisis in the fashion industry has been affected with losses of millions of dollars<\/strong> among the main luxury retailers in the United States, such as Neiman Marcus or Barney’s<\/strong>. Given the situation, Vogue USA and CFDA launched the Vogue Fashion Fund<\/strong>, a financial assistance fund for designers. After Jeff’s company found out, Common Threads: Vogue x Amazon Fashion<\/strong> was launched. Amazon would offer firms its platform to present and sell their collections in exchange for a small commission. For its part, Vogue emphasized the donation of $ 500 thousand dollars that Amazon made in favor of A Common Thread<\/strong>.<\/p>\n

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So far, the platform is only available on the US version of the Amazon website<\/a>. However, they may be considering the possibility of extending the frontiers. This is certainly a promising initiative in these times of crisis.<\/p>\n