{"id":130560,"date":"2020-06-09T13:31:20","date_gmt":"2020-06-09T11:31:20","guid":{"rendered":"https:\/\/highxtar.com\/?p=130560"},"modified":"2020-06-09T14:17:48","modified_gmt":"2020-06-09T12:17:48","slug":"reebok-cancels-collab-crossfit-after-george-floyds-racist-tweet","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/reebok-cancels-collab-crossfit-after-george-floyds-racist-tweet\/","title":{"rendered":"Reebok cancels collab with CrossFit after racist tweet about George Floyd&#8217;s"},"content":{"rendered":"<p><strong>Reebok has announced that it will no longer renew its contract with CrossFit. After a decade of partnership, the sportswear firm has cancelled the collaboration following the pro-racist tweet from Crossfit&#8217;s CEO, Greg Glassman.\u00a0<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-130549 size-full\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/highxtar-crossfit-reebok-partnership-ending-1.jpg\" alt=\"Reebok cancels partnership with CrossFit\" width=\"1400\" height=\"935\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/highxtar-crossfit-reebok-partnership-ending-1.jpg 1400w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/highxtar-crossfit-reebok-partnership-ending-1-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/highxtar-crossfit-reebok-partnership-ending-1-1024x684.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/highxtar-crossfit-reebok-partnership-ending-1-768x513.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/highxtar-crossfit-reebok-partnership-ending-1-973x650.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/highxtar-crossfit-reebok-partnership-ending-1-508x339.jpg 508w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p>It all came with the RT from the racist in a publication by <strong><a href=\"https:\/\/twitter.com\/account\/login_challenge?platform=web&amp;enc_user_id=AAAAEIClW9HXFseF0mGVCaW6P4hQH6UboYuStQNUC4kaWUXFyOkZ2BUpVcEQ1a8&amp;challenge_type=TemporaryPassword&amp;challenge_id=WcczZ4hYulzMPUoQu0NhxrcOEYyjK7TMxcOkSt&amp;remember_me=true&amp;redirect_after_login_verification=%2FIHME_UW%3Fref_src%3Dtwsrc%255Etfw%257Ctwcamp%255Etweetembed%257Ctwterm%255E1269404726581288960%26ref_url%3Dhttps%253A%252F%252Fhypebeast.com%252F2020%252F6%252Fcrossfit-greg-glassman-george-floyd-tweet-reebok-partnership-ending\" target=\"_blank\" rel=\"noopener noreferrer\">@IHME_UW<\/a><\/strong>, who said: &#8216;Racism and discrimination are critical public health problems that require an urgent response. #BlackLivesMatter&#8217;. To this, <strong>Greg<\/strong> responded, &#8216;<strong>it&#8217;s FLOYD-19&#8242;<\/strong>.<\/p>\n<p>In the tweet,<strong> Glassman<\/strong> showed his racist stance on the <strong>Institute of Metrics and Health Assessment&#8217;s<\/strong> statement on the recent murder of <a href=\"https:\/\/highxtar.com\/kanye-west-donates-2m-and-george-floyds-daughter-pays-for-her-education\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>George Floyd<\/strong><\/a>.<\/p>\n<p>Beyond the Reebok news, several respected<strong> CrossFit gyms and athletes<\/strong> have also<strong> expressed their views on the issue<\/strong>, many of whom have already<strong> removed the name &#8220;CrossFit&#8221; from their list of gyms<\/strong> or decided to<strong> boycott the CrossFit facility<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-130551 size-full\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/highxtar-racism-public-health-issue-2.png\" alt=\"Racism public health issue\" width=\"1024\" height=\"512\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/highxtar-racism-public-health-issue-2.png 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/highxtar-racism-public-health-issue-2-300x150.png 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/highxtar-racism-public-health-issue-2-768x384.png 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/highxtar-racism-public-health-issue-2-973x487.png 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/highxtar-racism-public-health-issue-2-508x254.png 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Such is the seriousness of the matter that <strong>Reebok has addressed it with the statement<\/strong>: &#8216;<em>Recently, we have been in discussions about a new agreement, however, in light of recent events, we have taken the decision to end our association with CrossFit headquarters. We will meet our remaining contractual obligations in 2020. We owe it to CrossFit Games competitors, fans and the community&#8217;<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After a decade of partnership, Reebok has cancelled its collaboration with CrossFit following a pro-racist tweet from CEO Greg Glassman. <\/p>\n","protected":false},"author":2,"featured_media":130555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2106,616],"class_list":["post-130560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-blacklivesmatter-en","tag-laura-perez-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reebok cancels collab with CrossFit after racist tweet about George Floyd&#039;s - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"After a decade of partnership, Reebok has cancelled its collaboration with CrossFit following a pro-racist tweet from CEO Greg Glassman.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/reebok-cancels-collab-crossfit-after-george-floyds-racist-tweet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reebok cancels collab with CrossFit after racist tweet about George Floyd&#039;s\" \/>\n<meta property=\"og:description\" content=\"After a decade of partnership, Reebok has cancelled its collaboration with CrossFit following a pro-racist tweet from CEO Greg Glassman.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/reebok-cancels-collab-crossfit-after-george-floyds-racist-tweet\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-09T11:31:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-09T12:17:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/thumb-reebok-crossfit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura P\u00e9rez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura P\u00e9rez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/reebok-cancels-collab-crossfit-after-george-floyds-racist-tweet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/reebok-cancels-collab-crossfit-after-george-floyds-racist-tweet\/\"},\"author\":{\"name\":\"Laura P\u00e9rez\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/a62803322cc288dffbdf6539d02d8c51\"},\"headline\":\"Reebok cancels collab with CrossFit after racist tweet about George Floyd&#8217;s\",\"datePublished\":\"2020-06-09T11:31:20+00:00\",\"dateModified\":\"2020-06-09T12:17:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/reebok-cancels-collab-crossfit-after-george-floyds-racist-tweet\/\"},\"wordCount\":211,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/reebok-cancels-collab-crossfit-after-george-floyds-racist-tweet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/06\/thumb-reebok-crossfit.jpg\",\"keywords\":[\"Black Lives Matter\",\"Laura P\u00e9rez\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/reebok-cancels-collab-crossfit-after-george-floyds-racist-tweet\/\",\"url\":\"https:\/\/highxtar.com\/en\/reebok-cancels-collab-crossfit-after-george-floyds-racist-tweet\/\",\"name\":\"Reebok cancels collab with CrossFit after racist tweet about George Floyd's - 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