{"id":135499,"date":"2020-07-09T17:00:35","date_gmt":"2020-07-09T15:00:35","guid":{"rendered":"https:\/\/highxtar.com\/?p=135499"},"modified":"2020-07-09T17:00:35","modified_gmt":"2020-07-09T15:00:35","slug":"is-lidl-a-threat-to-streetwear","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/is-lidl-a-threat-to-streetwear\/","title":{"rendered":"Is Lidl a threat to streetwear?"},"content":{"rendered":"

Be prepared to be skeptical. Lidl just launched her own streetwear line. From now on, the leading German supermarket has introduced a collection of sneakers and sportswear in its catalogue. Doesn’t the idea convince you? It seems others are, because this wide selection of products is now sold out and only available on the resale market. Are we facing a democratization of streetwear?<\/strong><\/p>\n

\"Lidl\"<\/p>\n

Lidl (@lidlgb<\/a><\/strong>), the supermarket chain founded in Germany in 1930, has more than 10,000 stores worldwide. Now they have just launched their own line of streetwear-inspired clothing<\/strong>. The collection includes everything from a pair of sneakers<\/strong> clearly inspired by Nike Huarache<\/strong>, to flip-flops<\/strong> and a selection of T-shirts and socks<\/strong>. Everything is presented in Lidl’s classic colours: yellow, blue and red, including the chain’s logo.<\/strong><\/p>\n

The collection, which was soon sold out in stores and online, was presented in a campaign reminiscent of streetwear<\/strong>.<\/p>\n