{"id":138334,"date":"2020-07-27T11:46:19","date_gmt":"2020-07-27T09:46:19","guid":{"rendered":"https:\/\/highxtar.com\/?p=138334"},"modified":"2020-07-27T11:46:19","modified_gmt":"2020-07-27T09:46:19","slug":"twitter-could-drop-a-paywall","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/twitter-could-drop-a-paywall\/","title":{"rendered":"Twitter could drop a paywall"},"content":{"rendered":"<p><strong>The recent Q2 <a href=\"https:\/\/highxtar.com\/twitter-reacts-to-the-new-playstation-5\/?lang=en\">Twitter<\/a> earnings report shows a significant drop in advertising revenue. That&#8217;s why the company is looking at alternative strategies to build its business, one of which involves the possibility of establishing a paywall.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-138327\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/07\/highxtar-twitter-podria-empezar-a-ser-de-pago-2.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/07\/highxtar-twitter-podria-empezar-a-ser-de-pago-2.png 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/07\/highxtar-twitter-podria-empezar-a-ser-de-pago-2-300x150.png 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/07\/highxtar-twitter-podria-empezar-a-ser-de-pago-2-768x384.png 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/07\/highxtar-twitter-podria-empezar-a-ser-de-pago-2-973x487.png 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/07\/highxtar-twitter-podria-empezar-a-ser-de-pago-2-508x254.png 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The report indicates a <strong>23 percent drop in advertising revenues<\/strong> compared to last year, which stood at 481 million euros. The causes of the decline in revenue are the <strong><a href=\"https:\/\/highxtar.com\/gucci-raises-the-price-of-their-bags-due-to-the-covid-19\/?lang=en\">COVID-19<\/a> pandemic<\/strong> and the &#8220;<a href=\"https:\/\/highxtar.com\/time-dedica-su-portada-a-george-floyd\/?lang=en\"><strong>civil unrest<\/strong><\/a>&#8221; that has swept through the United States. Against this background, most advertisers have decided to take a break from campaigning.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-138329\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/07\/highxtar-twitter-podria-empezar-a-ser-de-pago-1.jpeg\" alt=\"\" width=\"1100\" height=\"794\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/07\/highxtar-twitter-podria-empezar-a-ser-de-pago-1.jpeg 1100w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/07\/highxtar-twitter-podria-empezar-a-ser-de-pago-1-300x217.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/07\/highxtar-twitter-podria-empezar-a-ser-de-pago-1-1024x739.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/07\/highxtar-twitter-podria-empezar-a-ser-de-pago-1-768x554.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/07\/highxtar-twitter-podria-empezar-a-ser-de-pago-1-973x702.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/07\/highxtar-twitter-podria-empezar-a-ser-de-pago-1-508x367.jpeg 508w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/p>\n<p>CEO <strong>Jack Dorsey<\/strong> (<a href=\"https:\/\/www.instagram.com\/jack\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>@jack<\/strong><\/a>) has already mentioned to investors that Twitter will most likely try a subscription model. <strong>&#8220;We want to make sure that we can establish a new revenue stream to complement our advertising business.<\/strong><\/p>\n<p><strong>&#8220;We believe there is a world where subscription is complementary, where trading is complementary, where helping people manage paywalls&#8230; we believe it is complementary&#8221;<\/strong>. Some sources have speculated that a paid version of Twitter would provide a user experience without ads, algorithms or crawlers. Even so, <strong>would we be willing to pay for Twitter?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The recent Q2 Twitter earnings report shows a significant drop in advertising revenue.<\/p>\n","protected":false},"author":11,"featured_media":138332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1909],"tags":[1682],"class_list":["post-138334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-en","tag-natalia-canoa-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Twitter could drop a paywall - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The recent Q2 Twitter earnings report shows a significant drop in advertising revenue. 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There is a new possibility of establishing a paywall.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/twitter-could-drop-a-paywall\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-27T09:46:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/07\/thumb-twitter-podria-empezar-pago.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natalia Canoa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalia Canoa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/twitter-could-drop-a-paywall\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/twitter-could-drop-a-paywall\/\"},\"author\":{\"name\":\"Natalia Canoa\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/3900aea80481e4c4d0a2639aa708bc6c\"},\"headline\":\"Twitter could drop a paywall\",\"datePublished\":\"2020-07-27T09:46:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/twitter-could-drop-a-paywall\/\"},\"wordCount\":185,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/twitter-could-drop-a-paywall\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/07\/thumb-twitter-podria-empezar-pago.jpg\",\"keywords\":[\"Natalia Canoa\"],\"articleSection\":[\"Internet\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/twitter-could-drop-a-paywall\/\",\"url\":\"https:\/\/highxtar.com\/en\/twitter-could-drop-a-paywall\/\",\"name\":\"Twitter could drop a paywall - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/twitter-could-drop-a-paywall\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/twitter-could-drop-a-paywall\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/07\/thumb-twitter-podria-empezar-pago.jpg\",\"datePublished\":\"2020-07-27T09:46:19+00:00\",\"description\":\"The recent Q2 Twitter earnings report shows a significant drop in advertising revenue. 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