{"id":14385,"date":"2018-01-08T10:00:50","date_gmt":"2018-01-08T09:00:50","guid":{"rendered":"https:\/\/highxtar.com\/?p=14385"},"modified":"2018-01-07T14:04:14","modified_gmt":"2018-01-07T13:04:14","slug":"gmbh-pays-tribute-past-new-campaign","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/gmbh-pays-tribute-past-new-campaign\/","title":{"rendered":"GmbH pays tribute to its past in its new campaign"},"content":{"rendered":"<p>The German brand <strong>GmbH<\/strong>, formed by the designers <strong>Benjamin Alexander Huseby (<a href=\"https:\/\/www.instagram.com\/benjaminhuseby\/\">@benjaminhuseby<\/a>)<\/strong> and <strong>Serhat Isik (<a href=\"https:\/\/www.instagram.com\/serhatisik__\/\">@serhatisik__<\/a>)<\/strong>, have wanted to pay tribute to their origins in their new <a href=\"https:\/\/highxtar.com\/tag\/ss18-en\/?lang=en\"><strong>SS18<\/strong><\/a> campaign.<\/p>\n<p>The label has undergone a sublime evolution since its creation, just two years ago, and little by little they have been opening a gap and have been perfecting their aesthetics that is inspired by the most underground Berlin.<\/p>\n<figure id=\"attachment_14380\" aria-describedby=\"caption-attachment-14380\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-14380\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/01\/GmbH_SS18_Campaing_2.jpg\" alt=\"\" width=\"1000\" height=\"638\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/01\/GmbH_SS18_Campaing_2.jpg 900w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/01\/GmbH_SS18_Campaing_2-300x191.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/01\/GmbH_SS18_Campaing_2-768x490.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/01\/GmbH_SS18_Campaing_2-508x324.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-14380\" class=\"wp-caption-text\">GmbH SS18 | \u00a9 Benjamin Alexander Huseby<\/figcaption><\/figure>\n<p>In their new collection, Benjamin and Serhat worked on a utopian and borderless vision entitled &#8220;<em><strong>Europe Endless<\/strong><\/em>&#8220;. As descendants of immigrants, they wanted to pay homage to their parents who arrived in Europe from Turkey and Pakistan.<\/p>\n<p>This is why the new campaign is represented by second- and third-generation immigrants, thus paying tribute to those who first came to a completely new place to help rebuild a country destroyed after World War II. They was known as <em>Gastarbeiter<\/em> (destined to leave the country after finishing their work) but they finally stayed in Germany forever.<\/p>\n<figure id=\"attachment_14379\" aria-describedby=\"caption-attachment-14379\" style=\"width: 1500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-14379\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/01\/GmbH_SS18_Campaing_1.jpg\" alt=\"\" width=\"1500\" height=\"957\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/01\/GmbH_SS18_Campaing_1.jpg 1500w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/01\/GmbH_SS18_Campaing_1-300x191.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/01\/GmbH_SS18_Campaing_1-768x490.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/01\/GmbH_SS18_Campaing_1-1024x653.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/01\/GmbH_SS18_Campaing_1-973x621.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/01\/GmbH_SS18_Campaing_1-508x324.jpg 508w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><figcaption id=\"caption-attachment-14379\" class=\"wp-caption-text\">GmbH SS18 | \u00a9 Benjamin Alexander Huseby<\/figcaption><\/figure>\n<p>The photos are inspired by the classic Versace campaigns by Richard Avedon from 80s and 90s. The duo say they wanted to see &#8216;<em>brown&#8217;<\/em>\u00a0men and women like themselves in a campaign like this, something they never saw when growing up. To this they add: &#8216;<em>we have no supermodels, no big budgets, only our family<\/em>&#8216;. All the models in the campaign are children of immigrants, with parents from places like Sri Lanka, Azerbaijan and India.<\/p>\n<p>A campaign of those for the memory, in which the concept and values shine above any garment.<\/p>\n<p>The guys from <strong>GmbH<\/strong> (<a href=\"https:\/\/www.instagram.com\/gmbh_official\/\" target=\"_blank\" rel=\"noopener\"><strong>@gmbh_official<\/strong><\/a>) will be presenting their new collection in Paris next January 16th. <em><strong>#mustfollow<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benjamin Alexander Huseby and Serhat Isik of GmbH have wanted to pay tribute to their origins in their new SS18 campaign.<\/p>\n","protected":false},"author":1,"featured_media":14381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[914,913,915,654],"class_list":["post-14385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-benjamin-alexander-huseby-en","tag-gmbh-en","tag-serhat-isik-en","tag-ss18-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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