{"id":144009,"date":"2020-09-04T10:43:20","date_gmt":"2020-09-04T08:43:20","guid":{"rendered":"https:\/\/highxtar.com\/?p=144009"},"modified":"2020-09-04T10:43:20","modified_gmt":"2020-09-04T08:43:20","slug":"billie-eilish-creates-a-unique-logo-for-the-la28-olympics","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/billie-eilish-creates-a-unique-logo-for-the-la28-olympics\/","title":{"rendered":"Billie Eilish creates a unique logo for the LA28 Olympics"},"content":{"rendered":"<p><strong>The organizers of the Los Angeles 2028 Olympic Games do not believe that despite the fact that there is still eight years to go, there is still time to waste. The last time the United States hosted the sports event was in 1984 in the same city in California. Forty-four years later, the flag of the five rings will fly again in Los Angeles, so the promoters have set to work to offer the world a very special Olympics.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-144006\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-los-angeles-2028.jpg\" alt=\"Olimpiadas LA28\" width=\"1141\" height=\"760\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-los-angeles-2028.jpg 1141w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-los-angeles-2028-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-los-angeles-2028-1024x682.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-los-angeles-2028-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-los-angeles-2028-973x648.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-los-angeles-2028-508x338.jpg 508w\" sizes=\"(max-width: 1141px) 100vw, 1141px\" \/><\/p>\n<p>Janet Evans, executive of the organizing committee and five-time Olympic swimming medalist, spoke about the project, which includes <a href=\"https:\/\/highxtar.com\/billie-eilish-will-release-her-new-single-my-future-this-thursday\/?lang=en\"><strong>Billie Eilish<\/strong><\/a> and a dozen other artists. <em><strong>The best way to capture the energy of Los Angeles and the Games through a collection of voices<\/strong><\/em>, she told the Times. That&#8217;s why he offered each of them to create a unique and exclusive logo for the occasion.<\/p>\n<p><iframe title=\"Billie Eilish | LA28 Creator\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/eAL4llvajAk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>All contributors were given a standard <strong>&#8220;LA28&#8221;<\/strong> emblem to replace the letter <strong>A<\/strong> for a new, different and original look. It does not seem to be an outstanding project, but it is highly innovative since the Olympic world is very conservative and protective of its brand. The president of the LA28 Olympics, Casey Wasserman, pushed the International Olympic Committee to get out of the comfort zone and he succeeded.<\/p>\n<p>Each edition, the host city designs its own logo, the first to do so was Paris in 1924. Since then, it has been modified from the traditional to the modern and from the conventional to the abstract, but never has more than one been encouraged. The organizers of the Los Angeles Olympic Games competed to host them four years earlier, but the city of lights was left behind.<\/p>\n<div id='gallery-1' class='gallery galleryid-144009 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"853\" height=\"1280\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-6.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-6.jpg 853w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-6-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-6-682x1024.jpg 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-6-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-6-508x762.jpg 508w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"853\" height=\"1280\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-1.png\" class=\"attachment-full size-full\" alt=\"Olimpiadas LA28\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-1.png 853w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-1-200x300.png 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-1-682x1024.png 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-1-768x1152.png 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-1-508x762.png 508w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>2028 was the year of the U.S. Olympics. For this reason, the iconography chosen to represent the previous bid had to remain fresh for eight years. Without hesitation, they began to solicit accomplices who would interpret the diversity of Los Angeles and represent its vibrancy and culture. The committee included in the list actors, graffiti artists, tattoo artists, singers, fashion designers, digital artists and, of course, sportsmen of the country.<\/p>\n<p>The most recognized names are: <strong>Reese Witherspoon, Steve Harringtong, Dr. Woo, Bobby Hundreds <\/strong>and <strong>Billie Eilish<\/strong>. The latter created a neon green letter A to match her hair. These designs include merchandising designed by Nike and The Hundreds brand. The windbreakers, hoodies and lightweight T-shirts have a very striking graphic print on neutral bases.<\/p>\n<p>All products are now available on the <a href=\"https:\/\/www.la28shop.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Los Angeles 2028 Olympic Games<\/strong><\/a> online store and <a href=\"https:\/\/thehundreds.com\/collections\/bobby-hundreds-x-la28\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>The Hundreds<\/strong><\/a> site.<\/p>\n<div id='gallery-2' class='gallery galleryid-144009 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-5.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-5.jpeg 1800w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-5-300x300.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-5-1024x1024.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-5-150x150.jpeg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-5-768x768.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-5-1536x1536.jpeg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-5-88x88.jpeg 88w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-5-973x973.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-5-508x508.jpeg 508w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-4.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-4.jpeg 1800w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-4-300x300.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-4-1024x1024.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-4-150x150.jpeg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-4-768x768.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-4-1536x1536.jpeg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-4-88x88.jpeg 88w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-4-973x973.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-4-508x508.jpeg 508w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-3.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-3.jpeg 1800w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-3-300x300.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-3-1024x1024.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-3-150x150.jpeg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-3-768x768.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-3-1536x1536.jpeg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-3-88x88.jpeg 88w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-3-973x973.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-3-508x508.jpeg 508w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1720\" height=\"1720\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-2.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-2.jpeg 1720w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-2-300x300.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-2-1024x1024.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-2-150x150.jpeg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-2-768x768.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-2-1536x1536.jpeg 1536w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-2-88x88.jpeg 88w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-2-973x973.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-2-508x508.jpeg 508w\" sizes=\"(max-width: 1720px) 100vw, 1720px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1090\" height=\"1090\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-7.jpg\" class=\"attachment-full size-full\" alt=\"Olimpiadas LA28\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-7.jpg 1090w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-7-300x300.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-7-1024x1024.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-7-150x150.jpg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-7-768x768.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-7-88x88.jpg 88w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-7-973x973.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/Highxtar-billie-eilish-la28-7-508x508.jpg 508w\" sizes=\"(max-width: 1090px) 100vw, 1090px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The organizers of the Los Angeles 2028 Olympics are now working on projects that include singer Billie Eilish.<\/p>\n","protected":false},"author":9,"featured_media":144012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1633,1724],"class_list":["post-144009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-angela-membrado-en","tag-billie-eilish-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Billie Eilish creates a unique logo for the LA28 Olympics - 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