{"id":146018,"date":"2020-09-18T17:27:32","date_gmt":"2020-09-18T15:27:32","guid":{"rendered":"https:\/\/highxtar.com\/?p=146018"},"modified":"2020-09-18T17:27:32","modified_gmt":"2020-09-18T15:27:32","slug":"patagonia-has-made-the-label-on-its-trousers-go-viral","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/patagonia-has-made-the-label-on-its-trousers-go-viral\/","title":{"rendered":"Patagonia has made the label on it&#8217;s trousers go viral"},"content":{"rendered":"<p><strong>This week Patagonia shorts have been viral on Twitter and on Instagram. Instead of the classic washing instructions, the garment label clearly reads &#8220;Vote for Asshole&#8221;.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-145912\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-3.jpeg\" alt=\"\" width=\"1000\" height=\"624\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-3.jpeg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-3-300x187.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-3-768x479.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-3-973x607.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-3-508x317.jpeg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong>It is all part of the <a href=\"https:\/\/eu.patagonia.com\/es\/en\/shop\/new-arrivals?gclid=EAIaIQobChMIp__JuL7y6wIVIRoGAB2zrQkdEAAYASAAEgIeb_D_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"&quot;noopener noopener noreferrer\">brand<\/a> against climate change <\/strong>Many followers believed that the photo published by Patagonia to the social networks was a forgery until Corley Kenna, spokesman of the company, confirmed that it was an authentic garment.<\/p>\n<p>The brand founded by Yvon Chouinard in 1973, <strong>joins the fight against the <a href=\"&quot;https:\/\/highxtar.com\/marine-serre-nos-trae-el-apocalipsis-climatico\/\u201c\">climate change<\/a><\/strong>, <strong>sustainability and environmental protection.<\/strong> This is not the first time that Patagonia protests and uses this slogan in its articles. A few years ago, it also announced that it would not work with companies that did not respect the ecosystem.<\/p>\n<div id='gallery-1' class='gallery galleryid-146018 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"624\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-1.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-1-300x187.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-1-768x479.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-1-973x607.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-1-508x317.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"624\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-2.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-2-300x187.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-2-768x479.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-2-973x607.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-patagonia-etiqueta-viral-pantalones-2-508x317.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>Patagonia has informed that it will work with <a href=\"https:\/\/www.ballotready.org\" target=\"_blank\" rel=\"noopener noreferrer\">BallotReady<\/a>organization<\/strong> to encourage the popular vote in the next elections. And thus put pressure on climate change deniers to give up their political positions.<\/p>\n<p>In the 2016 elections, the brand closed its headquarters, distribution centre and shops throughout the USA, something it will also do in the next November elections as a symbol of protest. In 2018, when the brand received a $10 million tax cut, the money was donated to environmental programs aimed at raising awareness about climate change.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week Patagonia&#8217;s shorts have gone viral on Twitter and on Instagram with the tag: &#8220;Vote for Assholes&#8221;.<\/p>\n","protected":false},"author":20,"featured_media":146029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2123],"class_list":["post-146018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-maria-mendoza-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Patagonia has made the label on it&#039;s trousers go viral - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"This week Patagonia&#039;s shorts have gone viral on Twitter and on Instagram with the tag: &quot;Vote for Assholes&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/patagonia-has-made-the-label-on-its-trousers-go-viral\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patagonia has made the label on it&#039;s trousers go viral\" \/>\n<meta property=\"og:description\" content=\"This week Patagonia&#039;s shorts have gone viral on Twitter and on Instagram with the tag: &quot;Vote for Assholes&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/patagonia-has-made-the-label-on-its-trousers-go-viral\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-18T15:27:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/thumb-patagonia-etiqueta-viral-pantalones-3.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mar\u00eda Mendoza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mar\u00eda Mendoza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/patagonia-has-made-the-label-on-its-trousers-go-viral\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/patagonia-has-made-the-label-on-its-trousers-go-viral\/\"},\"author\":{\"name\":\"Mar\u00eda Mendoza\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/baac189f64ec284299d451038e87c08e\"},\"headline\":\"Patagonia has made the label on it&#8217;s trousers go viral\",\"datePublished\":\"2020-09-18T15:27:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/patagonia-has-made-the-label-on-its-trousers-go-viral\/\"},\"wordCount\":242,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/patagonia-has-made-the-label-on-its-trousers-go-viral\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/thumb-patagonia-etiqueta-viral-pantalones-3.jpeg\",\"keywords\":[\"Mar\u00eda Mendoza\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/patagonia-has-made-the-label-on-its-trousers-go-viral\/\",\"url\":\"https:\/\/highxtar.com\/en\/patagonia-has-made-the-label-on-its-trousers-go-viral\/\",\"name\":\"Patagonia has made the label on it's trousers go viral - 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