{"id":147634,"date":"2020-09-29T13:44:51","date_gmt":"2020-09-29T11:44:51","guid":{"rendered":"https:\/\/highxtar.com\/?p=147634"},"modified":"2020-09-29T13:48:03","modified_gmt":"2020-09-29T11:48:03","slug":"matthew-williams-advertising-debut-for-givenchy","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/matthew-williams-advertising-debut-for-givenchy\/","title":{"rendered":"Matthew Williams&#8217; advertising debut for Givenchy"},"content":{"rendered":"<p><strong>The new creative director of Givenchy has presented his first advertising campaign for the french brand, impregnating his defined aesthetic seal in the accessories that adorn the city of love.<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-147634 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"1470\" height=\"2000\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-1.jpg\" class=\"attachment-full size-full\" alt=\"La primera campa\u00f1a publicitaria deMatthew Williams para Givenchy\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-1.jpg 1470w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-1-221x300.jpg 221w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-1-753x1024.jpg 753w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-1-768x1045.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-1-1129x1536.jpg 1129w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-1-973x1324.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-1-508x691.jpg 508w\" sizes=\"(max-width: 1470px) 100vw, 1470px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"1470\" height=\"2000\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-2.jpg\" class=\"attachment-full size-full\" alt=\"La primera campa\u00f1a publicitaria deMatthew Williams para Givenchy\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-2.jpg 1470w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-2-221x300.jpg 221w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-2-753x1024.jpg 753w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-2-768x1045.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-2-1129x1536.jpg 1129w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-2-973x1324.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-2-508x691.jpg 508w\" sizes=\"(max-width: 1470px) 100vw, 1470px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>The campaign shot by <strong>Nick Night<\/strong> marked <strong><a href=\"https:\/\/highxtar.com\/logic-behind-matthew-williams-move-givenchy\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">Williams<\/a><\/strong>&#8216;<strong> debut in the Givenchy advertising framework<\/strong>. The video, with a riff of <strong>Playboi Carti<\/strong> playing with the correct and incorrect ways of pronouncing the name in French, reconnects the urban scene with luxury in a sequence that shows images of Givenchy&#8217;s new house sculpted by a high-resolution printer.<\/p>\n<p><iframe title=\"GIVENCHY | yhcnevigivenchyhcnevig\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-XFdJspLMdI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>In the<strong> lock collection<\/strong> we can see the inclusion of chains molded to look like subtle <strong>Gs<\/strong> and locks with juxtaposed locks that make them <strong>customizable<\/strong> elements. The inspiration? <strong>Paris<\/strong>.<\/p>\n<p>The statement indicates that Matthew began by taking inspiration from his new life in Paris, incorporating places and emblems into his designs. In particular, a photo he took of the famous <strong>&#8220;love locks&#8221; that adorn the bridges of Paris<\/strong> was the starting point for the capsule.<\/p>\n<div id='gallery-2' class='gallery galleryid-147634 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"1470\" height=\"2000\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-3.jpg\" class=\"attachment-full size-full\" alt=\"La primera campa\u00f1a publicitaria deMatthew Williams para Givenchy\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-3.jpg 1470w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-3-221x300.jpg 221w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-3-753x1024.jpg 753w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-3-768x1045.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-3-1129x1536.jpg 1129w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-3-973x1324.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-3-508x691.jpg 508w\" sizes=\"(max-width: 1470px) 100vw, 1470px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"1470\" height=\"2000\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-5.jpg\" class=\"attachment-full size-full\" alt=\"La primera campa\u00f1a publicitaria deMatthew Williams para Givenchy\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-5.jpg 1470w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-5-221x300.jpg 221w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-5-753x1024.jpg 753w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-5-768x1045.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-5-1129x1536.jpg 1129w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-5-973x1324.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-5-508x691.jpg 508w\" sizes=\"(max-width: 1470px) 100vw, 1470px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"1470\" height=\"2000\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-4.jpg\" class=\"attachment-full size-full\" alt=\"La primera campa\u00f1a publicitaria deMatthew Williams para Givenchy\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-4.jpg 1470w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-4-221x300.jpg 221w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-4-753x1024.jpg 753w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-4-768x1045.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-4-1129x1536.jpg 1129w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-4-973x1324.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/09\/highxtar-matthew-williams-givenchy-first-ad-campaign-4-508x691.jpg 508w\" sizes=\"(max-width: 1470px) 100vw, 1470px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Williams&#8217; first collection for <a href=\"https:\/\/www.givenchy.com\/es\/en\/homepage\" target=\"_blank\" rel=\"noopener noreferrer\">Givenchy<\/a> will be presented in a few days during <strong>Paris Fashion Week<\/strong>. Will we find souvenirs of &#8220;I love Paris&#8221;?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matthew Williams has presented his first advertising campaign for Givenchy through &#8220;love locks&#8221; inspired by Paris.<\/p>\n","protected":false},"author":2,"featured_media":147631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1614,616],"class_list":["post-147634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-givenchy-en","tag-laura-perez-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Matthew Williams&#039; advertising debut for Givenchy - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Matthew Williams has presented his first advertising campaign for Givenchy through &quot;love locks&quot; 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