{"id":153882,"date":"2020-11-10T11:21:44","date_gmt":"2020-11-10T10:21:44","guid":{"rendered":"https:\/\/highxtar.com\/?p=153882"},"modified":"2020-11-10T11:21:44","modified_gmt":"2020-11-10T10:21:44","slug":"hm-launches-looop-the-first-in-store-recycling-system","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/hm-launches-looop-the-first-in-store-recycling-system\/","title":{"rendered":"H&#038;M launches Looop: the first in-store recycling system"},"content":{"rendered":"<p><strong>&#8220;Fashion should never go to waste&#8221; that should be the mantra of all brands in the world, whether it is fast fashion, luxury or emerging brands. With this quote,<a href=\"https:\/\/highxtar.com\/germany-fines-hm-for-illegally-spying-on-its-employees\/?lang=en\"> H&amp;M<\/a> presented Looop: the first in-store recycling system, currently installed in Stockholm.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-153873\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-1.jpg\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-1.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-1-300x188.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-1-768x480.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-1-973x608.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-1-508x318.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The Swedish brand has decided to take a big step towards sustainability, starting with consumers, offering <strong>the possibility of transforming an old garment into something totally new<\/strong>: this innovative recycling process is carried out through 8 mechanical steps, which range from<strong> cleaning, filtering and dismantling the fibers to the creation of a new fabric<\/strong>. All this without using water or dyes.<\/p>\n<p><strong>&#8220;We are exploring new technologies and innovations to help transform the fashion industry. Getting customers involved is key to making a real change&#8221;<\/strong> &#8211; says Pascal Brun, Sustainability Manager at H&amp;M.<\/p>\n<div id='gallery-1' class='gallery galleryid-153882 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-2.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-2-300x188.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-2-768x480.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-2-973x608.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-2-508x318.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-3.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-3-300x188.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-3-768x480.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-3-973x608.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/11\/highxtar-hym-loop-reciclaje-3-508x318.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>To launch this new project, <strong>H&amp;M has chosen four activists<\/strong> dedicated to the planet and the issue of sustainability: the singer <strong>SZA<\/strong>, the model and activist <strong>Andreea Diaconu<\/strong>, the English ethologist and anthropologist<strong> Jane Goodall<\/strong> and the activist <strong>Vic Barrett<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H&#038;M has just introduced Looop: the first in-store recycling system, currently installed in Stockholm.<\/p>\n","protected":false},"author":11,"featured_media":153880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1682],"class_list":["post-153882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-natalia-canoa-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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