{"id":161606,"date":"2020-12-23T14:35:28","date_gmt":"2020-12-23T13:35:28","guid":{"rendered":"https:\/\/highxtar.com\/?p=161606"},"modified":"2020-12-23T14:35:28","modified_gmt":"2020-12-23T13:35:28","slug":"jerry-lorenzo-made-director-of-adidas-basketball","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/jerry-lorenzo-made-director-of-adidas-basketball\/","title":{"rendered":"Jerry Lorenzo, made director of Adidas Basketball"},"content":{"rendered":"<p><strong>Adidas announces a long-term partnership with the owner and founder of Fear of God, putting Jerry Lorenzo as the head of Adidas Basketball.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-161592\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-4.jpg\" alt=\"jerry lorenzo adidas\" width=\"1000\" height=\"756\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-4.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-4-300x227.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-4-768x581.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-4-973x736.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-4-508x384.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>The terms of the partnership are not yet clear. However, it will also include a link to Fear of God&#8217;s sports division. This new Los Angeles brand partnership with Adidas will include performance basketball apparel and accessories.<\/p>\n<p>\u201c<strong>The global impact that Jerry Lorenzo and Fear of God has had on culture and the industry is undeniable. Jerry is a creative visionary and embodies a true expression of the entrepreneurial spirit today<\/strong>\u201d says Brian Grevy, adidas Executive Board Member responsible for Global Brands. \u201cJerry\u2019s authentic connection to sport, deep understanding of the footwear industry and past, and ability to reinterpret heritage and visualize the future excites us. <strong>We look forward to working with him to inspire the next generation of basketball creatives, athletes and communities.\u201d<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-161606 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1332\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-1.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-1-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-1-769x1024.jpg 769w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-1-768x1023.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-1-973x1296.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-1-508x677.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1396\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-3.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-3-215x300.jpg 215w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-3-734x1024.jpg 734w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-3-768x1072.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-3-973x1358.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2020\/12\/highxtar-jerry-lorenzo-adidas-basketball-3-508x709.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Right after the news, <a href=\"https:\/\/www.instagram.com\/p\/CJGx_ASFxVo\/\"><strong>the founder of<\/strong><\/a><a href=\"https:\/\/www.instagram.com\/p\/CJGx_ASFxVo\/\"><strong>\u00a0Fear of God<\/strong><\/a><strong><a href=\"https:\/\/www.instagram.com\/p\/CJGx_ASFxVo\/\"> revealed a tattoo on his neck from the Three Stripes of Adidas on Instagram<\/a>.<\/strong> The three parallel lines seen on Jerry Lorenzo&#8217;s neck are present on all Adidas designs.<\/p>\n<p>Fear of God was founded in 2013 and is currently one of the most reputable streetwear brands. The brand is also known for its collaborations, <a href=\"https:\/\/highxtar.com\/la-nueva-masculinidad-de-fear-of-god-x-ermenegildo-zegna\/\"><strong>most recently with Alessandro Sartori of Ermenegildo Zegna.<\/strong> <\/a><strong>As for Essentials, the subdivision is designed to continue offering FoG fans the essential basics at more affordable prices.\u00a0<\/strong><\/p>\n<p>Waiting for the pieces to come out in the next year, to know more about the union of Adidas with Jerry Lorenzo, check out <a href=\"https:\/\/news.adidas.com\/basketball\/adidas-and-fear-of-god-reimagine-the-future-of-adidas-basketball\/s\/84063cec-6fd8-46c4-9dea-951732fceb33\"><strong>the oficial web of Adidas<\/strong> <\/a>and <a href=\"https:\/\/highxtar.com\/?s=fear+of+god\"><strong>our web.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas puts Jerry Lorenzo, owner and founder of the Fear of God brand at the head of the Adidas Basketball division.<\/p>\n","protected":false},"author":25,"featured_media":161595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[636,2155],"class_list":["post-161606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-adidas-en","tag-sagra-de-manueles-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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