{"id":164398,"date":"2021-01-13T11:16:03","date_gmt":"2021-01-13T10:16:03","guid":{"rendered":"https:\/\/highxtar.com\/?p=164398"},"modified":"2021-01-13T11:16:03","modified_gmt":"2021-01-13T10:16:03","slug":"gucci-chooses-doraemon-as-the-star-of-the-chinese-new-year-campaign","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/gucci-chooses-doraemon-as-the-star-of-the-chinese-new-year-campaign\/","title":{"rendered":"Gucci chooses Doraemon as the star of the Chinese New Year campaign"},"content":{"rendered":"

Like every year, Gucci has his new cartoon character for the Chinese New Year campaign. This year, it features the Japanese manga character Doraemon. The Doraemon X Gucci collaboration also marks the 50th anniversary of the cartoon.\u00a0<\/strong><\/p>\n

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To celebrate this chinese new year<\/strong><\/a>, which begins on February 12th and announces the Year of the Ox, Alessandro Michele has imagined a collection featuring the famous Japanese anime character. Doraemon is a cat-like robot sent from the 22nd century to help a boy named Nobita Nobi with the secret devices in his four-dimensional pocket.<\/p>\n