{"id":165125,"date":"2021-01-18T21:09:57","date_gmt":"2021-01-18T20:09:57","guid":{"rendered":"https:\/\/highxtar.com\/?p=165125"},"modified":"2021-01-18T21:09:57","modified_gmt":"2021-01-18T20:09:57","slug":"adidas-and-stella-mccartney-together-for-sustainable-sport","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/adidas-and-stella-mccartney-together-for-sustainable-sport\/","title":{"rendered":"adidas and Stella McCartney together for sustainable sport"},"content":{"rendered":"

Adidas and Stella McCartney team up again for SS21. The result is FUTUREPLAYGROUND, a collection inspired by sportier streetwear. The campaign pays tribute to the world and the environment by focusing on the next generation, and is manifested in two chapters: earth and water.<\/strong><\/p>\n

\"adidas<\/p>\n

adidas x Stella McCartney<\/strong> translates into a selection of modern garments with suggestive prints and vibrant colors. Focusing on the next generation, the lookbook images capture the versatility of ideas through a cast of young activists. Thus, they have managed to portray a collection that pays tribute to the world and the environment.<\/p>\n

“Young people today are so full of creative ideas and have an incredible energy, and so I think it\u2019s really important to give them opportunities to share their work and vision \u2013 but also, we can all learn so much from them,”<\/strong> said Stella McCartney about the new campaign.<\/p>\n

The collection features adidas READY<\/strong> temperature control technology that helps athletes stay comfortable during their workouts. It also uses PRIMEBLUE<\/strong>, a high-performance recycled material made from Parley Ocean plastic made from waste, and PRIMEGREEN<\/strong>, a high-performance fiber made from 50% recycled content.<\/p>\n