{"id":167715,"date":"2021-01-29T17:43:31","date_gmt":"2021-01-29T16:43:31","guid":{"rendered":"https:\/\/highxtar.com\/?p=167715"},"modified":"2021-01-29T17:43:31","modified_gmt":"2021-01-29T16:43:31","slug":"area-ss21-haute-couture-in-its-purest-form","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/area-ss21-haute-couture-in-its-purest-form\/","title":{"rendered":"\u00c1rea SS21: Haute Couture in its purest form"},"content":{"rendered":"<p><strong>The new normal has meant a before and after for the New York firm \u00c1rea. Its founders Beckett Fogg and Piotrek Panszcyzk have decided to start working under the Couture system, creating unique pieces on demand. The result is the \u00c1rea Couture SS21 collection.<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-167715 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1250\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-1.jpg\" class=\"attachment-full size-full\" alt=\"\u00c1REA SS21: Haute Couture en estado puro\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-1.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-1-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-1-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-1-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-1-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-1-508x635.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1250\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-2.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-2-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-2-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-2-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-2-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-2-508x635.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>After the destruction of the traditional fashion calendar, the designers of the New York firm didn&#8217;t hesitate to take a decision they had been thinking about for a long time. In the coming seasons,<strong> Area will show both its <a href=\"https:\/\/highxtar.com\/miu-miu-pret-a-porter-ss21\/\" target=\"_blank\" rel=\"noopener\">Pr\u00eat-\u00e0-porter<\/a> and couture collections separately.<\/strong><\/p>\n<p>The brand wants to work both lines as different currents. In this way, the community of cult followers they have built up over the past five years<strong> &#8211; including Beyonc\u00e9 and Michelle Obama &#8211;<\/strong> will be able to fully immerse themselves in \u00c1rea&#8217;s creative universe.<\/p>\n<p><strong>&#8220;We finally had the opportunity to stop and really see how our creative process worked within the current fashion system, and we realised that we needed to take control and dictate our own way of working,&#8221;<\/strong> say the two designers.<\/p>\n<p>In their first Haute Couture collection, Beckett and Piotrek <strong>want to illustrate their shared passion for custom tailoring.<\/strong> In doing so, they support the validity of all bodies by playing with a wide variety of silhouettes. The looks range from metallic tones to bolder whites, blues and oranges.<\/p>\n<p>The brand, known for its designs loaded with <strong><a href=\"https:\/\/www.swarovski.com\/en-AA\/\" target=\"_blank\" rel=\"noopener\">Swarovski<\/a><\/strong>\u00a0ornaments, continues to use this technique in its latest collection. <strong>This time, it opted for almost half a million crystals assembled in India and New York<\/strong> to adorn the mini dresses in its latest collection.<\/p>\n<div id='gallery-2' class='gallery galleryid-167715 gallery-columns-2 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\u00c1REA SS21: Haute Couture en estado puro\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-4-150x150.jpg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-4-88x88.jpg 88w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-3-150x150.jpg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-3-88x88.jpg 88w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-5-150x150.jpg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-5-88x88.jpg 88w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-6-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-6-150x150.jpg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-6-88x88.jpg 88w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-7-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-7-150x150.jpg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-7-88x88.jpg 88w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-8-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-8-150x150.jpg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-8-88x88.jpg 88w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-9-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-9-150x150.jpg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-9-88x88.jpg 88w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-10-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-10-150x150.jpg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-10-88x88.jpg 88w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-11-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-11-150x150.jpg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-11-88x88.jpg 88w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-12-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-12-150x150.jpg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-12-88x88.jpg 88w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-14-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-14-150x150.jpg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-14-88x88.jpg 88w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-13-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-13-150x150.jpg 150w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-13-88x88.jpg 88w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u00c1rea SS21 presents its latest proposal for the coming years. The firm will show both its Pr\u00eat-\u00e0-porter and Couture lines, separately.<\/p>\n","protected":false},"author":22,"featured_media":167678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2156],"class_list":["post-167715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-mar-piera-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00c1rea SS21: Haute Couture in its purest form - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"\u00c1rea SS21 presents its latest proposal for the coming years. The firm will show both its Pr\u00eat-\u00e0-porter and Couture lines, separately.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/area-ss21-haute-couture-in-its-purest-form\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c1rea SS21: Haute Couture in its purest form\" \/>\n<meta property=\"og:description\" content=\"\u00c1rea SS21 presents its latest proposal for the coming years. The firm will show both its Pr\u00eat-\u00e0-porter and Couture lines, separately.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/area-ss21-haute-couture-in-its-purest-form\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-29T16:43:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-destacada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mar Piera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mar Piera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/area-ss21-haute-couture-in-its-purest-form\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/area-ss21-haute-couture-in-its-purest-form\/\"},\"author\":{\"name\":\"Mar Piera\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/861b5d1b459a894df367f295d952c789\"},\"headline\":\"\u00c1rea SS21: Haute Couture in its purest form\",\"datePublished\":\"2021-01-29T16:43:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/area-ss21-haute-couture-in-its-purest-form\/\"},\"wordCount\":323,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/area-ss21-haute-couture-in-its-purest-form\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-destacada.jpg\",\"keywords\":[\"Mar Piera\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/area-ss21-haute-couture-in-its-purest-form\/\",\"url\":\"https:\/\/highxtar.com\/en\/area-ss21-haute-couture-in-its-purest-form\/\",\"name\":\"\u00c1rea SS21: Haute Couture in its purest form - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/area-ss21-haute-couture-in-its-purest-form\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/area-ss21-haute-couture-in-its-purest-form\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/01\/highxtar-area-ss21-haute-couture-en-estado-puro-destacada.jpg\",\"datePublished\":\"2021-01-29T16:43:31+00:00\",\"description\":\"\u00c1rea SS21 presents its latest proposal for the coming years. 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