{"id":170082,"date":"2021-02-10T16:57:18","date_gmt":"2021-02-10T15:57:18","guid":{"rendered":"https:\/\/highxtar.com\/?p=170082"},"modified":"2021-02-10T16:57:18","modified_gmt":"2021-02-10T15:57:18","slug":"rihanna-announces-the-closure-of-her-luxury-brand-fenty","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/rihanna-announces-the-closure-of-her-luxury-brand-fenty\/","title":{"rendered":"Rihanna announces the closure of her luxury brand Fenty"},"content":{"rendered":"<p><strong>After two years of activity, LVMH has announced the closure of Fenty, Rihanna&#8217;s fashion house. This luxury ready-to-wear brand was the first brand to start from scratch since the debut of Christian Lacrorix in 1987. However, today it comes to an end.\u00a0<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-170079\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/02\/highxtar-lvmh-anuncia-el-cierre-de-la-firma-de-rihanna.jpg\" alt=\"Rihanna\" width=\"1200\" height=\"800\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/02\/highxtar-lvmh-anuncia-el-cierre-de-la-firma-de-rihanna.jpg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/02\/highxtar-lvmh-anuncia-el-cierre-de-la-firma-de-rihanna-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/02\/highxtar-lvmh-anuncia-el-cierre-de-la-firma-de-rihanna-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/02\/highxtar-lvmh-anuncia-el-cierre-de-la-firma-de-rihanna-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/02\/highxtar-lvmh-anuncia-el-cierre-de-la-firma-de-rihanna-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/02\/highxtar-lvmh-anuncia-el-cierre-de-la-firma-de-rihanna-508x339.jpg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>After we noticed that Fenty&#8217;s Instagram account had been inactive since January 1, we began to suspect what today is confirmed. According to reports from the group, <strong>LVMH and Rihanna made a joint decision to stop <a href=\"https:\/\/highxtar.com\/rihanna-and-lvmh-confirm-their-fashion-brand-fenty\/?lang=en\" target=\"_blank\" rel=\"noopener\">Fenty&#8217;s<\/a> activity<\/strong>. However, they have not ruled out the possibility of resuming the firm in the future.<\/p>\n<p>From now on, the focus will be on Fenty Beauty, as well as Fenty Skin and its successful Savage x Fenty lingerie line. <strong>&#8220;LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of Fenty ecosystem focusing on cosmetics, skincare and lingerie.&#8221;<\/strong> In other words: they are going to exploit to the fullest the brands that do generate economic benefits.<\/p>\n<p>The Fenty makeup line generated close to half a million dollars in its first year and is expected to grow exponentially year after year. Meanwhile, both Fenty Beauty and Fenty Skin have emerged as the new pillars of reference in the industry by <strong>introducing shade diversity in their offerings<\/strong>.<\/p>\n<p>As previously mentioned, <strong>Fenty is expected to resume its activity<\/strong>. In the meantime it could return to music. If you were planning to get your hands on something from the brand run to the <strong><a href=\"https:\/\/www.fenty.com\/us\/en\/home\" target=\"_blank\" rel=\"noopener\">web<\/a><\/strong>, we don&#8217;t think it will last much longer.<\/p>\n<p>If you want to read more about Rihanna&#8217;s empire click on the following <strong><a href=\"https:\/\/highxtar.com\/tag\/rihanna-en\/?lang=en\" target=\"_blank\" rel=\"noopener\">link<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After two years of activity, LVMH has announced the closure of Fenty, Rihanna&#8217;s fashion house. This luxury ready-to-wear brand was the first brand to start from scratch since the debut of Christian Lacrorix in 1987. However, today it comes to an end.\u00a0<\/p>\n","protected":false},"author":19,"featured_media":170078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1216,1998,1097,1217,1215],"class_list":["post-170082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-fenty-en","tag-javier-antolin-en","tag-lvmh-en","tag-rihanna-en","tag-savage-x-fenty-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rihanna announces the closure of her luxury brand Fenty - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"The LVMH group and Rihanna confirm the definitive closure of the luxury pr\u00eat-a-p\u00f2rter brand founded two years ago.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/rihanna-announces-the-closure-of-her-luxury-brand-fenty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rihanna announces the closure of her luxury brand Fenty\" \/>\n<meta property=\"og:description\" content=\"The LVMH group and Rihanna confirm the definitive closure of the luxury pr\u00eat-a-p\u00f2rter brand founded two years ago.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/rihanna-announces-the-closure-of-her-luxury-brand-fenty\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-10T15:57:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/02\/thumb-highxtar-rihanna-anuncia-el-cierre-de-su-marca-de-lujo-fenty.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Javier H. 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