{"id":174966,"date":"2021-03-04T13:32:00","date_gmt":"2021-03-04T12:32:00","guid":{"rendered":"https:\/\/highxtar.com\/?p=174966"},"modified":"2021-03-04T15:03:11","modified_gmt":"2021-03-04T14:03:11","slug":"hemper-x-meserre-sustainability-in-its-purest-form","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/hemper-x-meserre-sustainability-in-its-purest-form\/","title":{"rendered":"Hemper x Meserre: sustainability in its purest form"},"content":{"rendered":"<p><strong>Hemper and MESERRE have decided to join forces to fight against pollution, especially in the fashion industry. The two projects are working to find a sustainable solution to this problem that has been threatening us for a long time and whose consequences are becoming more and more evident and irreversible.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-174943 size-full\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/03\/hemper-x-meserre-3-e1614854488358.jpg\" alt=\"Hemper x Meserre imagen 1\" width=\"900\" height=\"1200\" \/><\/p>\n<p>Their working methodology is based on two fundamental bases: on the one hand, <strong>making use of<\/strong> <strong>wild hemp from the Himalayas<\/strong>, thus preserving the millenary tradition of fabric making; and, on the other hand,<strong> reusing used and forgotten garments<\/strong>, offering them a second life thanks to imagination and creativity.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-174941 size-full\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/03\/hemper-x-meserre-2-e1614854471233.jpg\" alt=\"Hemper x Meserre imagen 2\" width=\"900\" height=\"1200\" \/><\/p>\n<p>In this way, sharing the same principles and values, both projects crossed the same path, thus giving rise to this magnificent collaboration where <strong>sustainability<\/strong> and <strong>reuse<\/strong> are paramount.<\/p>\n<p>Starting from the <strong>idea of zero waste<\/strong>, they looked for a way to make the most of the leftover scraps from the last <strong>Hemper<\/strong> collection. With them, <strong>Meserre<\/strong> made real wonders. <strong>Roc\u00edo \u00c1lvarez<\/strong> (<a href=\"https:\/\/www.instagram.com\/_rocioalvarez_\/?hl=es\" target=\"_blank\" rel=\"noopener\"><strong>@_rocioalvarez_<\/strong><\/a>) has been in charge of making and giving life to four new pieces of clothing through <strong>upcycling<\/strong>, working from her home workshop. Undoubtedly, these are <strong>unique garments<\/strong> through which she has managed to capture the essence of this collaboration.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-174947 size-full\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/03\/hemper-x-meserre-5-e1614854598933.jpg\" alt=\"Hemper x Meserre imagen 3\" width=\"900\" height=\"1200\" \/><\/p>\n<p><em><strong>&#8220;After several months of work, we present these pieces that are as special as they are unique. As an example of a simple yet revolutionary production alternative that does not understand borders or time, but rather stories accumulated along the way that contribute all their character at the mercy of design&#8221;.<\/strong><\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-174945 size-full\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/03\/hemper-x-meserre-4-e1614854502853.jpg\" alt=\"Hemper x Meserre imagen 5\" width=\"900\" height=\"1200\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-174939 size-full\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/03\/hemper-x-meserre-1-e1614854428512.jpg\" alt=\"Hemper x Meserre imagen 6\" width=\"900\" height=\"1200\" \/><\/p>\n<p>Photography by <strong>Javier Ruiz<\/strong><\/p>\n<p>MUAH by <strong>Miky Vall\u00e9s<\/strong><\/p>\n<p>Art by <strong>Guadalupe Varad\u00e9<\/strong><\/p>\n<p>Models by <strong>UNO Models<\/strong><\/p>\n<p>Produced by <strong>Hemper<\/strong><\/p>\n<p>Don&#8217;t hesitate to visit the<a href=\"https:\/\/hemper.eu\/\" target=\"_blank\" rel=\"noopener\"><strong> official Hemper website<\/strong><\/a>.<\/p>\n<p>You can take a look at other projects that are also committed to sustainable fashion <a href=\"https:\/\/highxtar.com\/?lang=en&amp;s=sostenibilidad\"><strong>here<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hemper and MESERRE have decided to join forces to fight against pollution in the fashion industry through a 100% sustainable project.<\/p>\n","protected":false},"author":27,"featured_media":174958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1186,603],"tags":[2203],"class_list":["post-174966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial-en","category-fashion-en","tag-paloma-molinos-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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