{"id":176494,"date":"2021-03-11T13:51:03","date_gmt":"2021-03-11T12:51:03","guid":{"rendered":"https:\/\/highxtar.com\/?p=176494"},"modified":"2021-03-11T13:51:03","modified_gmt":"2021-03-11T12:51:03","slug":"monogram-is-back","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/monogram-is-back\/","title":{"rendered":"Monogram is back"},"content":{"rendered":"

It’s a fact: the monogram is back, stronger than ever. Most designers are opting to include this visual element in their garments and thus emphasise the prestige of their brands.<\/strong><\/p>\n

On 5 March, Versace<\/strong> not only presented its FW21 collection<\/strong>, but also welcomed a new era in the history of fashion in which the monogram<\/strong> is the protagonist.<\/p>\n

\"Versace<\/p>\n

Donatella Versace<\/strong> has decided to put an end to the baroque prints, Medusa and archival patterns that we were so used to in favour of the Greca Pattern<\/strong>. It is a V-shaped design that we can see included in many of the garments of the new season and available in a wide range of colours and fabrics.<\/p>\n

But Versace<\/strong> is not the only brand that in recent seasons has decided to renew its visual codes and aesthetics. Balmain<\/strong> revived the PB print<\/strong> that Pierre Balmain<\/strong> designed in the 1970s in honour of his initials. He did so during the SS21 collection<\/strong>, where he included it in his garments in small black and white stripes. This same pattern reminds us of the one used by Matthew Williams<\/strong>, Givenchy<\/strong>‘s creative director, reinventing the logo through the use of a repeated and inverted G.<\/p>\n

\"Givenchy<\/p>\n

Although all these decisions are motivated by an aesthetic factor; it is important to note that the main reason for the change is strategic in nature. Jonathan Akeroyd<\/strong>, CEO of Versace<\/strong>, acknowledged that this visual transformation was aimed at increasing the volume of sales, especially in accessories. The monogram sells and brands such as Louis Vuitton<\/strong>, Gucci<\/strong>, Dior<\/strong>, Herm\u00e8s<\/strong> and Chanel<\/strong> know this. Moreover, it is worth noting the importance given to the visual codes of the great maisons<\/strong><\/em>; and both monographic prints and logos are the main weapon to demonstrate the reputation and worldwide recognition of a privileged sector.<\/p>\n

\"Balmain<\/p>\n

But this is nothing new. We have to go back to the seventies to see the first moves towards rejuvenating brands, heralding the beginning of a new era<\/strong>.<\/p>\n

Don’t miss the latest fashion news, available on our website<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ya es un hecho: el monograma vuelve pisando m\u00e1s fuerte que nunca. La mayor\u00eda de dise\u00f1adores apuestan por incluirlo en sus prendas.<\/p>\n","protected":false},"author":27,"featured_media":176479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2203,900],"class_list":["post-176494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-paloma-molinos-en","tag-versace-en"],"acf":[],"yoast_head":"\nThe monogram is coming back stronger than ever.<\/title>\n<meta name=\"description\" content=\"It's a fact: the monogram is back, stronger than ever. 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