{"id":178114,"date":"2021-03-16T16:41:51","date_gmt":"2021-03-16T15:41:51","guid":{"rendered":"https:\/\/highxtar.com\/?p=178114"},"modified":"2021-03-16T17:17:33","modified_gmt":"2021-03-16T16:17:33","slug":"gucci-is-going-to-sell-virtual-sneakers-for-10-euros","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/gucci-is-going-to-sell-virtual-sneakers-for-10-euros\/","title":{"rendered":"Gucci will sell &#8220;sneakers&#8221; for 10 euros"},"content":{"rendered":"<p><strong>Gucci presents its latest novelty: digital sneakers. They will be available for $11.99 \u2014that&#8217;s 10 euros\u2014 through its app or for $8.99 on the Wanna app.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-178108 size-full\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/03\/highxtar-gucci-wanna-zapatillas-digitales-1.jpg\" alt=\"gucci sneakers\" width=\"1024\" height=\"512\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/03\/highxtar-gucci-wanna-zapatillas-digitales-1.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/03\/highxtar-gucci-wanna-zapatillas-digitales-1-300x150.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/03\/highxtar-gucci-wanna-zapatillas-digitales-1-768x384.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/03\/highxtar-gucci-wanna-zapatillas-digitales-1-973x487.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/03\/highxtar-gucci-wanna-zapatillas-digitales-1-508x254.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>To carry out this virtual launch,<strong> Gucci has collaborated with Belarus-based fashion technology company Wanna<\/strong>. This is not the first time the two have joined synergies to create such an item. Previously Gucci and Wanna worked together to digitize the brand&#8217;s sneaker catalog for augmented reality testing. However, with the rise of digital products and e-commerce in recent weeks, <a href=\"https:\/\/www.instagram.com\/alessandro_michele\/?hl=es\" target=\"_blank\" rel=\"noopener\"><strong>Alessandro Michele<\/strong><\/a> has decided to go one step further.<\/p>\n<p>The Italian brand&#8217;s creative director has designed a sneaker model that will be available for purchase on his app for $11.99 or via the Wanna platform for just $8.99. The sneakers will also be presented as Wanna&#8217;s first original product and users will be able to interact with them through virtual trials and take photos of themselves with the product thanks to augmented reality.<\/p>\n<p>In addition to the launch of these virtual sneakers, another upcoming Gucci project that we can&#8217;t wait for is the House of Gucci <a href=\"https:\/\/highxtar.com\/house-of-gucci-by-ridley-scott-first-images-of-shooting\/?lang=en\"><strong>movie<\/strong><\/a>. We can only wait!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gucci is collaborating with Wanna to launch digital sneakers that can be purchased through its virtual platforms.<\/p>\n","protected":false},"author":24,"featured_media":178111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603,1984],"tags":[2161,830,829,906],"class_list":["post-178114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","category-tech-en","tag-alba-manuela","tag-alessandro-michele-en","tag-gucci-en","tag-sneakers-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gucci will sell &quot;sneakers&quot; for 10 euros - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Gucci is collaborating with Wanna to launch digital sneakers that can be purchased through its virtual platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/gucci-is-going-to-sell-virtual-sneakers-for-10-euros\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gucci will sell &quot;sneakers&quot; for 10 euros\" \/>\n<meta property=\"og:description\" content=\"Gucci is collaborating with Wanna to launch digital sneakers that can be purchased through its virtual platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/gucci-is-going-to-sell-virtual-sneakers-for-10-euros\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-16T15:41:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-16T16:17:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/03\/thumb-highxtar-gucci-wanna-zapatillas-digitales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alba M. 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