{"id":181457,"date":"2021-04-01T13:21:32","date_gmt":"2021-04-01T11:21:32","guid":{"rendered":"https:\/\/highxtar.com\/?p=181457"},"modified":"2021-04-01T13:21:32","modified_gmt":"2021-04-01T11:21:32","slug":"fred-perry-teams-up-with-gorillaz-for-new-campaign","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/fred-perry-teams-up-with-gorillaz-for-new-campaign\/","title":{"rendered":"Fred Perry teams up with Gorillaz for new campaign"},"content":{"rendered":"

Fred Perry is collaborating with British band Gorillaz for its new 2021 annual campaign, where the band’s members will represent the iconic polo shirts.\u00a0<\/strong><\/p>\n

The British band Gorillaz<\/strong> was formed by musician Damon Albarn<\/strong> and artist Jamie Hewlett<\/strong>. It is the world’s biggest virtual 2D band, also consisting of drummer Russel Hobbs<\/strong> and bassist Murdoc Niccals<\/strong>; they debuted with their eponymous album in 2001 and have continued their success for two glorious decades.<\/p>\n

They are the perfect artists to represent the Fred Perry Shirt<\/strong>, as Gorillaz<\/strong> and the British brand<\/strong><\/a> share a sense of independent thinking and spirit as well as a need to do things differently.<\/p>\n

As Russell Hobbs<\/strong>, the band’s drummer, adds: “My first Fred Perry polo shirt wasn’t actually mine, it belonged to Arthur Ashe. Like a cross between Barack Obama and Denzel Washington…. he was an artist, he had style, he had afro hair and he wore tiny shorts – and of course the classic Fred Perry tennis shirt – he even made a record called “How to Play Tennis”. I have that record and I still don’t know how to play tennis. I love the shirt, that’s why it’s my favourite. Forty -Love to y’all…”<\/strong><\/em><\/p>\n

The campaign puts Gorillaz vocalist<\/strong>, keyboardist<\/strong> and frontman<\/strong> in the all-white Fred Perry M3 shirt<\/strong>; bassist Murdoc Niccals<\/strong> wears the M12 Twin Tipped in Tartan Green\/Ice\/Red; guitarist Noodie<\/strong> wears the M12 in Brighton\/Ice\/French Navy and drummer Russel Hobbs i<\/strong>n the M12 in Maroon\/White\/Ice.<\/p>\n

Check out the latest interviews and playlists<\/strong><\/a> with each of the band members.<\/p>\n