{"id":184385,"date":"2021-04-15T20:17:17","date_gmt":"2021-04-15T18:17:17","guid":{"rendered":"https:\/\/highxtar.com\/?p=184385"},"modified":"2021-04-15T20:17:17","modified_gmt":"2021-04-15T18:17:17","slug":"vetements-launches-itself-into-the-junk-food-market","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/vetements-launches-itself-into-the-junk-food-market\/","title":{"rendered":"Vetements launches itself into the junk food market"},"content":{"rendered":"<p><strong>While it would be great to see &#8220;McVetement&#8217;s&#8221; employees wearing the brand&#8217;s designs; as in June 2019 when Denma Gvasalia decided to invite guests for the <a href=\"https:\/\/highxtar.com\/vetements-ss20-down-with-capitalism-buy-my-sweatshirt\/?lang=en\">SS20 collection<\/a> to a fast-food outlet in Paris, the streetwear label is not about to become a competitor to McDonald&#8217;s any time soon. But Vetements is delivering burgers to Moscow concept shop KM20 to promote its FW21 collection.<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-184385 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"853\" height=\"1280\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-2.jpg 853w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-2-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-2-682x1024.jpg 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-2-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-2-508x762.jpg 508w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"854\" height=\"1280\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-5.jpg\" class=\"attachment-full size-full\" alt=\"Vetements\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-5.jpg 854w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-5-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-5-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-5-768x1151.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-5-508x761.jpg 508w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>The founder of the Moscow shop, <a href=\"https:\/\/www.instagram.com\/okarput\/?hl=es\" target=\"_blank\" rel=\"noopener\"><strong>Olga Karpu<\/strong><\/a>, has also established herself as the ambassador of the &#8220;Vetements burger&#8221;. Sporting several of the label&#8217;s full outfits, one in bright pink, one in black and finally a causal look of jeans and a tight T-shirt, Karpu enjoys her menu with a drink and large fries.<\/p>\n<div id='gallery-2' class='gallery galleryid-184385 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"853\" height=\"1280\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-6.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-6.jpg 853w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-6-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-6-682x1024.jpg 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-6-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-6-508x762.jpg 508w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"854\" height=\"1280\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-7.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-7.jpg 854w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-7-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-7-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-7-768x1151.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-7-508x761.jpg 508w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"853\" height=\"1280\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-8.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-8.jpg 853w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-8-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-8-682x1024.jpg 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-8-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-8-508x762.jpg 508w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"854\" height=\"1280\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-9.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-9.jpg 854w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-9-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-9-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-9-768x1151.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-9-508x761.jpg 508w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"854\" height=\"1280\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-10.jpg\" class=\"attachment-full size-full\" alt=\"Vetements\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-10.jpg 854w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-10-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-10-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-10-768x1151.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-10-508x761.jpg 508w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>The packaging is 100% environmentally friendly. The glass, burger packet and fries all feature a repetitive Vetements logo in white on a dark base. The product, according to the brand, is vegan and is prepared by master craftsmen who take care of the smallest detail using high quality ingredients.<\/p>\n<p>The truth is that, according to the images released by Vetements&#8217; official Instagram account, the burger looks quite appetising. Today the citizens of the Russian capital will be able to go to the KM20 shop to enjoy this luxury delicacy.<\/p>\n<div id='gallery-3' class='gallery galleryid-184385 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"853\" height=\"1280\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-0.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-0.jpg 853w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-0-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-0-682x1024.jpg 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-0-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-0-508x762.jpg 508w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"853\" height=\"1280\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-2.jpg 853w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-2-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-2-682x1024.jpg 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-2-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-2-508x762.jpg 508w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"854\" height=\"1280\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-5.jpg\" class=\"attachment-full size-full\" alt=\"Vetements\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-5.jpg 854w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-5-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-5-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-5-768x1151.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-5-508x761.jpg 508w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"854\" height=\"1280\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-4.jpg 854w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-4-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-4-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-4-768x1151.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-4-508x761.jpg 508w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"853\" height=\"1280\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-1.jpg\" class=\"attachment-full size-full\" alt=\"Vetements\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-1.jpg 853w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-1-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-1-682x1024.jpg 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-1-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-1-508x762.jpg 508w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Vetements will be handing out a menu of burger, fries and large drink to all those who come to the KM20 shop in Moscow.<\/p>\n","protected":false},"author":9,"featured_media":184360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1633,649],"class_list":["post-184385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-angela-membrado-en","tag-vetements-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vetements launches itself into the junk food market - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Vetements will be handing out a menu of burger, fries and large drink to all those who come to the KM20 shop in Moscow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/vetements-launches-itself-into-the-junk-food-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vetements launches itself into the junk food market\" \/>\n<meta property=\"og:description\" content=\"Vetements will be handing out a menu of burger, fries and large drink to all those who come to the KM20 shop in Moscow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/vetements-launches-itself-into-the-junk-food-market\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-15T18:17:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/Highxtar-hamburguesa-vetements-destacada.jpg\" \/>\n\t<meta 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