{"id":185408,"date":"2021-04-21T11:53:27","date_gmt":"2021-04-21T09:53:27","guid":{"rendered":"https:\/\/highxtar.com\/?p=185408"},"modified":"2021-04-21T11:53:27","modified_gmt":"2021-04-21T09:53:27","slug":"we-tell-you-all-about-the-aura-blockchain-consortium","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/we-tell-you-all-about-the-aura-blockchain-consortium\/","title":{"rendered":"We tell you all about the Aura Blockchain Consortium"},"content":{"rendered":"<p><strong>LVMH, Prada and Richemont have joined forces to create the Aura Blockchain Consortium to crack down on fraudulent sales. This is an &#8220;unprecedented collaboration&#8221; that has been in the making since early 2019.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-185402\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-aura-blockchain-consortium.png\" alt=\"Aura Blockchain Consortium \" width=\"1200\" height=\"674\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-aura-blockchain-consortium.png 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-aura-blockchain-consortium-300x169.png 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-aura-blockchain-consortium-1024x575.png 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-aura-blockchain-consortium-768x431.png 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-aura-blockchain-consortium-973x547.png 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-aura-blockchain-consortium-508x285.png 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>The <a href=\"https:\/\/www.lvmh.com\/\" target=\"_blank\" rel=\"noopener\"><strong>French luxury conglomerate<\/strong><\/a>, the <a href=\"https:\/\/www.prada.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Italian <em>maison<\/em> <\/strong><\/a>and the <strong><a href=\"https:\/\/www.richemont.com\/\">Swiss company<\/a><\/strong> have decided to team up and create a blockchain system that will allow them to control all their products. Through technological advances and thanks to the creation of a confidential database they will be able to manage all the stock.<\/p>\n<p>This will create a general ledger available to the consumer that will collect all information related to the item, warranty, environmental impact and care instructions. This union is called the <strong>Aura Blockchain Consortium<\/strong>.<\/p>\n<p><em><strong>&#8220;The luxury industry creates timeless pieces and must ensure that these exacting standards endure and remain in trusted hands.&#8221;<\/strong> <\/em>says <strong>Cyrille Vigneron<\/strong>, CEO of <strong>Cartier<\/strong>.<\/p>\n<p>Visit our <a href=\"https:\/\/highxtar.com\/?lang=en\"><strong>website<\/strong><\/a> and check out the<strong> latest news on fashion and current affairs<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LVMH, Prada y Richemont han unido sus fuerzas para crear el Aura Blockchain Consortium y acabar as\u00ed con las ventas fraudulentas.<\/p>\n","protected":false},"author":27,"featured_media":185405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603,1909],"tags":[1097,2203,738],"class_list":["post-185408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","category-internet-en","tag-lvmh-en","tag-paloma-molinos-en","tag-prada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>We tell you all about the Aura Blockchain Consortium<\/title>\n<meta name=\"description\" content=\"LVMH, Prada and Richemont have joined forces to create the Aura Blockchain Consortium to crack down on fraudulent sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/we-tell-you-all-about-the-aura-blockchain-consortium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We tell you all about the Aura Blockchain Consortium\" \/>\n<meta property=\"og:description\" content=\"LVMH, Prada and Richemont have joined forces to create the Aura Blockchain Consortium to crack down on fraudulent sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/we-tell-you-all-about-the-aura-blockchain-consortium\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T09:53:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/thumb-lvmg-aura-blockchain-consortium.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/we-tell-you-all-about-the-aura-blockchain-consortium\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/we-tell-you-all-about-the-aura-blockchain-consortium\\\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"We tell you all about the Aura Blockchain Consortium\",\"datePublished\":\"2021-04-21T09:53:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/we-tell-you-all-about-the-aura-blockchain-consortium\\\/\"},\"wordCount\":164,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/we-tell-you-all-about-the-aura-blockchain-consortium\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/thumb-lvmg-aura-blockchain-consortium.jpg\",\"keywords\":[\"LVMH\",\"Paloma Molinos\",\"Prada\"],\"articleSection\":[\"Fashion\",\"Internet\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/we-tell-you-all-about-the-aura-blockchain-consortium\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/we-tell-you-all-about-the-aura-blockchain-consortium\\\/\",\"name\":\"We tell you all about the Aura Blockchain Consortium\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/we-tell-you-all-about-the-aura-blockchain-consortium\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/we-tell-you-all-about-the-aura-blockchain-consortium\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/thumb-lvmg-aura-blockchain-consortium.jpg\",\"datePublished\":\"2021-04-21T09:53:27+00:00\",\"description\":\"LVMH, Prada and Richemont have joined forces to create the Aura Blockchain Consortium to crack down on fraudulent sales.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/we-tell-you-all-about-the-aura-blockchain-consortium\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/en\\\/we-tell-you-all-about-the-aura-blockchain-consortium\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/we-tell-you-all-about-the-aura-blockchain-consortium\\\/#primaryimage\",\"url\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/thumb-lvmg-aura-blockchain-consortium.jpg\",\"contentUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/thumb-lvmg-aura-blockchain-consortium.jpg\",\"width\":800,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/we-tell-you-all-about-the-aura-blockchain-consortium\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/highxtar.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"We tell you all about the Aura Blockchain Consortium\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#website\",\"url\":\"https:\\\/\\\/highxtar.com\\\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte &amp; Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/highxtar.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\\\/\\\/highxtar.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/highxtar\",\"https:\\\/\\\/x.com\\\/highxtar_\",\"https:\\\/\\\/www.instagram.com\\\/highxtar\",\"https:\\\/\\\/www.tiktok.com\\\/@highxtar\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/highxtarofficial\",\"https:\\\/\\\/open.spotify.com\\\/user\\\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\",\"name\":\"Paloma Molinos\",\"description\":\"Head of Content &amp; Project Manager p.molinos@highxtar.com\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/author\\\/palomamolinos\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"We tell you all about the Aura Blockchain Consortium","description":"LVMH, Prada and Richemont have joined forces to create the Aura Blockchain Consortium to crack down on fraudulent sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/en\/we-tell-you-all-about-the-aura-blockchain-consortium\/","og_locale":"en_US","og_type":"article","og_title":"We tell you all about the Aura Blockchain Consortium","og_description":"LVMH, Prada and Richemont have joined forces to create the Aura Blockchain Consortium to crack down on fraudulent sales.","og_url":"https:\/\/highxtar.com\/en\/we-tell-you-all-about-the-aura-blockchain-consortium\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2021-04-21T09:53:27+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/thumb-lvmg-aura-blockchain-consortium.jpg","type":"image\/jpeg"}],"author":"Paloma Molinos","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Paloma Molinos","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/en\/we-tell-you-all-about-the-aura-blockchain-consortium\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/en\/we-tell-you-all-about-the-aura-blockchain-consortium\/"},"author":{"name":"Paloma Molinos","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c"},"headline":"We tell you all about the Aura Blockchain Consortium","datePublished":"2021-04-21T09:53:27+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/en\/we-tell-you-all-about-the-aura-blockchain-consortium\/"},"wordCount":164,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/en\/we-tell-you-all-about-the-aura-blockchain-consortium\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/thumb-lvmg-aura-blockchain-consortium.jpg","keywords":["LVMH","Paloma Molinos","Prada"],"articleSection":["Fashion","Internet"],"inLanguage":"en-US","copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/en\/we-tell-you-all-about-the-aura-blockchain-consortium\/","url":"https:\/\/highxtar.com\/en\/we-tell-you-all-about-the-aura-blockchain-consortium\/","name":"We tell you all about the Aura Blockchain Consortium","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/en\/we-tell-you-all-about-the-aura-blockchain-consortium\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/en\/we-tell-you-all-about-the-aura-blockchain-consortium\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/thumb-lvmg-aura-blockchain-consortium.jpg","datePublished":"2021-04-21T09:53:27+00:00","description":"LVMH, Prada and Richemont have joined forces to create the Aura Blockchain Consortium to crack down on fraudulent sales.","breadcrumb":{"@id":"https:\/\/highxtar.com\/en\/we-tell-you-all-about-the-aura-blockchain-consortium\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/en\/we-tell-you-all-about-the-aura-blockchain-consortium\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/en\/we-tell-you-all-about-the-aura-blockchain-consortium\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/thumb-lvmg-aura-blockchain-consortium.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/thumb-lvmg-aura-blockchain-consortium.jpg","width":800,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/en\/we-tell-you-all-about-the-aura-blockchain-consortium\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"We tell you all about the Aura Blockchain Consortium"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte &amp; Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c","name":"Paloma Molinos","description":"Head of Content &amp; Project Manager p.molinos@highxtar.com","url":"https:\/\/highxtar.com\/en\/author\/palomamolinos\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/185408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=185408"}],"version-history":[{"count":1,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/185408\/revisions"}],"predecessor-version":[{"id":185410,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/185408\/revisions\/185410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/185405"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=185408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=185408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=185408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}