{"id":185741,"date":"2021-04-22T12:37:23","date_gmt":"2021-04-22T10:37:23","guid":{"rendered":"https:\/\/highxtar.com\/?p=185741"},"modified":"2021-04-22T12:37:23","modified_gmt":"2021-04-22T10:37:23","slug":"lacoste-launches-its-latest-campaign-crocodiles-play-collective","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/lacoste-launches-its-latest-campaign-crocodiles-play-collective\/","title":{"rendered":"Lacoste launches its latest campaign &#8216;Crocodiles Play Collective&#8217;"},"content":{"rendered":"<p><strong>The crocodile, the iconic symbol of the Lacoste brand, has the power to liberate movement and connect different cultures. Since 1933, it has transcended time, style and gender. It has no boundaries. Permanently in this movement, the crocodile reinvents itself through those who wear it, embracing nuances, regardless of the era. Its playing field has no limits, it is open to all and welcomes all types of personalities and typologies of beauty. The result is an infinite palette of encounters united in harmony by their contrasts. It is a celebration of the beauty of the game of life, when our differences unite us.<\/strong><\/p>\n<p>This is the story <strong>Lacoste<\/strong> wants to tell. To go further, together. Our differences, once united, make us richer, stronger. The elegance of the collective is greater than the sum of its parts.<\/p>\n<div id='gallery-1' class='gallery galleryid-185741 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-8.jpg\" class=\"attachment-full size-full\" alt=\"Lacoste Play Collective SS21\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-8.jpg 400w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-8-240x300.jpg 240w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-9.jpg\" class=\"attachment-full size-full\" alt=\"Lacoste Play Collective SS21\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-9.jpg 400w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-9-240x300.jpg 240w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-10.jpg\" class=\"attachment-full size-full\" alt=\"Lacoste Play Collective SS21\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-10.jpg 400w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-10-240x300.jpg 240w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-11.jpg\" class=\"attachment-full size-full\" alt=\"Lacoste Play Collective SS21\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-11.jpg 400w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-11-240x300.jpg 240w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-13.jpg\" class=\"attachment-full size-full\" alt=\"Lacoste Play Collective SS21\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-13.jpg 400w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-13-240x300.jpg 240w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-14.jpg\" class=\"attachment-full size-full\" alt=\"Lacoste Play Collective SS21\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-14.jpg 400w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-14-240x300.jpg 240w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-12.jpg\" class=\"attachment-full size-full\" alt=\"Lacoste Play Collective SS21\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-12.jpg 400w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-12-240x300.jpg 240w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h2>The common denominator polo<\/h2>\n<p>It&#8217;s time to embrace and celebrate the differences that unite us. A cast of seven talented, creative and passionate people. They wear the polo shirt with their particular sense of elegance. Their cities have become the backdrop for the campaign, accompanied by the people around them who inspire them every day. Five cities (Paris, New York, Berlin, Los Angeles and London) and seven photographers to represent different points of view.<\/p>\n<p>White or colored, fitted or oversized, new or vintage, purchased or inherited, the <strong>Lacoste<\/strong> polo shirt becomes the common denominator for those who share the values of the crocodile. This emblematic object becomes a platform for self-expression that allows you to tell your story.<\/p>\n<h3>Seven ambassadors, seven photographers, one story<\/h3>\n<p>This spring, <strong>Lacoste<\/strong> unveils a campaign that illustrates the diversity that has always accompanied <a href=\"https:\/\/www.lacoste.com\/\" target=\"_blank\" rel=\"noopener\"><strong>the brand<\/strong><\/a>. It&#8217;s not just one ambassador, but seven creatives from around the world who shape the brand&#8217;s image: <strong>A$AP Nast<\/strong>, <strong>Peggy Gou<\/strong>, <strong>Evan Mock<\/strong>, <strong>Louise Bourgoin<\/strong>, <strong>Sonny Hall<\/strong>, <strong>M\u00e9lanie Thierry<\/strong> and <strong>Salif Gueye<\/strong>.<\/p>\n<p>Photographed in their hometowns, with their closest circle of friends or family, surrounded by a creative team of their choice, each representing the crocodile in their own way. A way to celebrate the enduring elegance of the <strong>Lacoste<\/strong> polo shirt, but also to accentuate the unifying and collective power of the brand.<\/p>\n<p>In Los Angeles, rapper and <strong>Lacoste<\/strong> fan<a href=\"https:\/\/www.instagram.com\/asapnast\/\" target=\"_blank\" rel=\"noopener\"><strong> A$AP Nast<\/strong><\/a> invites his friends DJAVAN and Cory to get in front of the lens of photographer <strong><a href=\"https:\/\/www.instagram.com\/melodiemcdaniel\/\" target=\"_blank\" rel=\"noopener\">Melodie McDaniel<\/a><\/strong>. Tattooed on his chest or embroidered on his polo shirt, the artist &#8220;always carries the spirit of the crocodile&#8221;.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-185726 size-full\" title=\"Lacoste Play Collective SS21\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-1.jpg\" alt=\"Lacoste Play Collective SS21\" width=\"700\" height=\"525\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-1.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-1-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-1-508x381.jpg 508w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>In Berlin, DJ and entrepreneur <strong><a href=\"https:\/\/www.instagram.com\/peggygou_\/\" target=\"_blank\" rel=\"noopener\">Peggy Gou<\/a><\/strong> is immortalized by <strong><a href=\"https:\/\/www.instagram.com\/vitali_gelwich\/\" target=\"_blank\" rel=\"noopener\">Vitali Gelwich<\/a><\/strong>, along with her &#8220;closest friends, the family we chose&#8221;.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-185728 size-full\" title=\"Lacoste Play Collective SS21\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-5.jpg\" alt=\"Lacoste Play Collective SS21\" width=\"700\" height=\"525\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-5.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-5-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-5-508x381.jpg 508w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>In New York, the revelation: <a href=\"https:\/\/www.instagram.com\/evanmock\/\" target=\"_blank\" rel=\"noopener\"><strong>Evan Mock<\/strong><\/a>. Skater, actor and model, he gathers his brother, sister and a skater friend for an intimate session with photographer <strong><a href=\"https:\/\/www.instagram.com\/stef_mitchell\/\" target=\"_blank\" rel=\"noopener\">Stef Mitchell<\/a><\/strong>. Four people &#8220;ambitious and always ready to pursue their dreams&#8221;.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-185730 size-full\" title=\"Lacoste Play Collective SS21\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-2.jpg\" alt=\"Lacoste Play Collective SS21\" width=\"700\" height=\"525\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-2.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-2-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-2-508x381.jpg 508w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>In the British capital, <strong><a href=\"https:\/\/www.instagram.com\/elliotjameskennedy\/\" target=\"_blank\" rel=\"noopener\">Elliot James Kennedy<\/a><\/strong> immortalizes the young poet <strong><a href=\"https:\/\/www.instagram.com\/sonny_hall\/\" target=\"_blank\" rel=\"noopener\">Sonny Hall<\/a><\/strong> and his entourage in the London atmosphere. For him, to be part of a collective is to feel &#8220;connected&#8221;.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-185732\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-7.jpg\" alt=\"Lacoste Play Collective SS21\" width=\"700\" height=\"525\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-7.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-7-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-7-508x381.jpg 508w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>In Paris, the historic home of Lacoste, French actresses <strong><a href=\"https:\/\/www.instagram.com\/louisebourgoin_\/\" target=\"_blank\" rel=\"noopener\">Louise Bourgoin<\/a><\/strong> and <strong><a href=\"https:\/\/www.instagram.com\/melaniethierry\/\" target=\"_blank\" rel=\"noopener\">M\u00e9lanie Thierry<\/a><\/strong> are photographed with their loved ones by <strong><a href=\"https:\/\/www.instagram.com\/quentindebriey\/\" target=\"_blank\" rel=\"noopener\">Quentin de Briey<\/a><\/strong> and <strong><a href=\"https:\/\/www.instagram.com\/joshuawoods\/\" target=\"_blank\" rel=\"noopener\">Joshua Woods<\/a><\/strong>, respectively. <strong><a href=\"https:\/\/www.instagram.com\/salif_crookboyz\/\" target=\"_blank\" rel=\"noopener\">Salif Gueye<\/a><\/strong>, true to himself, dances in the streets of the French capital with three of his fellow dancers, under the lens of <strong><a href=\"https:\/\/www.instagram.com\/ilyesg\/\" target=\"_blank\" rel=\"noopener\">Ilyes Griyeb<\/a><\/strong>. For him, his collective is his &#8220;family&#8221;.<\/p>\n<div id='gallery-2' class='gallery galleryid-185741 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-3.jpg\" class=\"attachment-full size-full\" alt=\"Lacoste Play Collective SS21\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-3.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-3-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-3-508x381.jpg 508w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-4.jpg\" class=\"attachment-full size-full\" alt=\"Lacoste Play Collective SS21\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-4.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-4-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-4-508x381.jpg 508w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-6.jpg\" class=\"attachment-full size-full\" alt=\"Lacoste Play Collective SS21\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-6.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-6-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/highxtar-lacoste-campaign-SS21-playcollective-6-508x381.jpg 508w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4><strong>Seven faces, five cities and seven photographers to tell a unique story: yours.<\/strong><\/h4>\n<p><iframe title=\"Crocodiles Play Collective I Lacoste Campaign\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/G2tnmP90bSE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Visit our <a href=\"https:\/\/highxtar.com\/?lang=en\"><strong>website<\/strong> <\/a>for the <strong>latest news on fashion, music, technology and current events<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lacoste presents &#8216;Crocodiles Play Collective&#8217; to illustrate its signature diversity through seven creatives from around the world.<\/p>\n","protected":false},"author":27,"featured_media":185742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1151,2203,2111],"class_list":["post-185741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-lacoste-en","tag-paloma-molinos-en","tag-ss21-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lacoste launches its latest campaign 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