{"id":187430,"date":"2021-04-29T13:23:19","date_gmt":"2021-04-29T11:23:19","guid":{"rendered":"https:\/\/highxtar.com\/?p=187430"},"modified":"2021-04-29T13:23:19","modified_gmt":"2021-04-29T11:23:19","slug":"what-is-vetements-up-to","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/","title":{"rendered":"What is Vetements up to?"},"content":{"rendered":"

Vetements could be planning a name change or the birth of a new sub-brand that follows a different line than what we have become accustomed to.<\/strong><\/p>\n

\"VETEMENTS\"<\/p>\n

Rumors circulating across the internet point to the fact that the ever-controversial Swiss brand could be plotting a rebranding. There are two options: either a change in the name; or the birth of a sub-label belonging to Vetements<\/strong>. So says Fashion Law after spying on trademark applications.<\/p>\n

Vetements<\/strong>, which was born in 2014 by the Gvasalia<\/strong> brothers, owes its name to the French term ‘vetements’<\/strong><\/em> which means clothing. While it is true that after its creation this term has been inexorably attributed to the fashion brand; since April 2020 it has been filing trademark applications for the term ‘VTMNTS’<\/strong>.<\/p>\n

Following the principle that trademarks cannot be registered that describe “an ingredient, quality, characteristic, feature, feature, purpose or use of the specified goods or services”; the swiss brand is running into hurdles when it comes to registering with the U.S. Patent and Trademark Office.<\/p>\n

While the world wonders what Guram<\/strong><\/a> and his team are up to, the new season of Vetements is already on sale in selected stores such as END<\/a><\/strong>, Mytheresa<\/strong><\/a> or MatchesFashion<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vetements could be planning a name change or the birth of a new sub-brand that follows a different line than what we’ve become accustomed to.<\/p>\n","protected":false},"author":27,"featured_media":187426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2203,649],"class_list":["post-187430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-paloma-molinos-en","tag-vetements-en"],"acf":[],"yoast_head":"\nWhat is Vetements up to?<\/title>\n<meta name=\"description\" content=\"Vetements could be planning a name change or the birth of a new sub-brand that follows a different line than what we've become accustomed to.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Vetements up to?\" \/>\n<meta property=\"og:description\" content=\"Vetements could be planning a name change or the birth of a new sub-brand that follows a different line than what we've become accustomed to.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-29T11:23:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/thumb-vetements-2021-brand-name.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"What is Vetements up to?\",\"datePublished\":\"2021-04-29T11:23:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/\"},\"wordCount\":203,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/thumb-vetements-2021-brand-name.jpg\",\"keywords\":[\"Paloma Molinos\",\"Vetements\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/\",\"url\":\"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/\",\"name\":\"What is Vetements up to?\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/thumb-vetements-2021-brand-name.jpg\",\"datePublished\":\"2021-04-29T11:23:19+00:00\",\"description\":\"Vetements could be planning a name change or the birth of a new sub-brand that follows a different line than what we've become accustomed to.\",\"breadcrumb\":{\"@id\":\"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/#primaryimage\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/thumb-vetements-2021-brand-name.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/thumb-vetements-2021-brand-name.jpg\",\"width\":800,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/highxtar.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Vetements up to?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/highxtar.com\/#website\",\"url\":\"https:\/\/highxtar.com\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/highxtar.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/highxtar.com\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\/\/highxtar.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/highxtar\",\"https:\/\/x.com\/highxtar_\",\"https:\/\/www.instagram.com\/highxtar\",\"https:\/\/www.tiktok.com\/@highxtar\",\"https:\/\/www.youtube.com\/c\/highxtarofficial\",\"https:\/\/open.spotify.com\/user\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\",\"name\":\"Paloma Molinos\",\"description\":\"Head of Content & Project Manager p.molinos@highxtar.com\",\"url\":\"https:\/\/highxtar.com\/en\/author\/palomamolinos\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is Vetements up to?","description":"Vetements could be planning a name change or the birth of a new sub-brand that follows a different line than what we've become accustomed to.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/","og_locale":"en_US","og_type":"article","og_title":"What is Vetements up to?","og_description":"Vetements could be planning a name change or the birth of a new sub-brand that follows a different line than what we've become accustomed to.","og_url":"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2021-04-29T11:23:19+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/thumb-vetements-2021-brand-name.jpg","type":"image\/jpeg"}],"author":"Paloma Molinos","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Written by":"Paloma Molinos","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/"},"author":{"name":"Paloma Molinos","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c"},"headline":"What is Vetements up to?","datePublished":"2021-04-29T11:23:19+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/"},"wordCount":203,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/thumb-vetements-2021-brand-name.jpg","keywords":["Paloma Molinos","Vetements"],"articleSection":["Fashion"],"inLanguage":"en-US","copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/","url":"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/","name":"What is Vetements up to?","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/thumb-vetements-2021-brand-name.jpg","datePublished":"2021-04-29T11:23:19+00:00","description":"Vetements could be planning a name change or the birth of a new sub-brand that follows a different line than what we've become accustomed to.","breadcrumb":{"@id":"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/thumb-vetements-2021-brand-name.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/04\/thumb-vetements-2021-brand-name.jpg","width":800,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/en\/what-is-vetements-up-to\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/en\/"},{"@type":"ListItem","position":2,"name":"What is Vetements up to?"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c","name":"Paloma Molinos","description":"Head of Content & Project Manager p.molinos@highxtar.com","url":"https:\/\/highxtar.com\/en\/author\/palomamolinos\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/187430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/comments?post=187430"}],"version-history":[{"count":1,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/187430\/revisions"}],"predecessor-version":[{"id":187523,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/posts\/187430\/revisions\/187523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media\/187426"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/media?parent=187430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/categories?post=187430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/en\/wp-json\/wp\/v2\/tags?post=187430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}