{"id":191205,"date":"2021-05-17T11:00:54","date_gmt":"2021-05-17T09:00:54","guid":{"rendered":"https:\/\/highxtar.com\/?p=191205"},"modified":"2021-05-17T11:00:54","modified_gmt":"2021-05-17T09:00:54","slug":"space-enters-the-marketing-atmosphere","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/space-enters-the-marketing-atmosphere\/","title":{"rendered":"Space enters the marketing atmosphere"},"content":{"rendered":"

Among other latent trends such as NFTs, advertising or space marketing is rising to skyrocketing levels. From gastronomy to fashion to cinema, space is the new target.<\/strong><\/p>\n

\"El<\/p>\n

Sending products by rocket is nothing new. In 2001<\/strong>, Pizza Hut<\/strong> already invested millions of dollars in sending a pizza to the ISS<\/strong> (International Space Station). Now, following the successful landing of NASA<\/strong>‘s Perseverance Rover on Mars<\/strong>, space-related promotional news is taking over all the advertising space<\/strong>.<\/p>\n

Beyond advances in technology<\/strong>, the boom is due to the proliferation of commercial space travel<\/strong>, also known as space tourism<\/strong>. Among the options to consider, beyond NASA<\/strong>, we now have other alternatives such as Elon Musk’s Space X<\/strong><\/a>, Richard Branson’s Virgin Galactic, <\/strong>and Jeff Bezos’ Blue Origin<\/strong>.<\/p>\n

\"El<\/p>\n

Although this utopian idea of space tourism<\/strong> is still in the process of being developed, this has not stopped brands from getting in on futuristic action. We find, in this sense, advertisements such as Miller<\/strong><\/a>‘s, which launched its own Seltzer<\/strong> into space for its new campaign. Not to mention space hotels, with Orbital Assembly Corporation’s Voyager station<\/strong> and its construction of the first hotel<\/strong> of this caliber to be active in 2027<\/strong>.<\/p>\n

SPACE AS A NEW MARKETING STRATEGY<\/strong><\/h5>\n

Cosmetics<\/strong> has been another sector orbiting this new space marketing strategy<\/strong>. Estee Lauder<\/strong>, for example, contracted NASA to take 10 bottles of its Advanced Night Repair<\/strong> to the International Space Station, photographed in the Cupola observation module against the backdrop of planet Earth.<\/p>\n

\"El<\/p>\n

NASA<\/strong> has also emerged as a major marketing target for fashion, which brands such as Converse<\/strong>, AAPE,<\/strong> and G-Shock<\/strong> have taken to their own territory. Of course, the future of space is getting closer and closer.<\/p>\n","protected":false},"excerpt":{"rendered":"

Among other latent trends such as NFTs, space marketing is rising to skyrocketing levels. We talk about it.<\/p>\n","protected":false},"author":2,"featured_media":191154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2108,1984],"tags":[818,2117,948],"class_list":["post-191205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-tech-en","tag-converse-en","tag-elon-musk-en","tag-nasa-en"],"acf":[],"yoast_head":"\nSpace enters the marketing atmosphere - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Among other latent trends such as NFTs, space marketing is rising to skyrocketing levels. 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