{"id":196128,"date":"2021-06-10T13:42:11","date_gmt":"2021-06-10T11:42:11","guid":{"rendered":"https:\/\/highxtar.com\/?p=196128"},"modified":"2021-06-10T13:42:11","modified_gmt":"2021-06-10T11:42:11","slug":"aap-rocky-and-klarna-team-up-to-celebrate-fashion-and-style","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/aap-rocky-and-klarna-team-up-to-celebrate-fashion-and-style\/","title":{"rendered":"A$AP Rocky and Klarna team up to celebrate fashion and style"},"content":{"rendered":"

Klarna, the Swedish “buy now pay later”<\/em> company and Europe’s top-rated fintech, today announces its international collaboration with musician, style icon and entrepreneur A$AP Rocky. This multimedia campaign encourages consumers to renew their look as the world begins to emerge from pandemic confinement.\u00a0<\/strong><\/p>\n

\"Klarna<\/p>\n

Rocky<\/strong>, who became an investor and CEO of the company for a day on June 1, will be part of the brand’s latest campaign. Among the campaign’s content is a short film featuring a clip from A$AP Rocky<\/strong><\/a>‘s new song, which will be released later this summer. The goal is to inspire consumers to rediscover their sense of style.<\/p>\n

“It’s not for me to decide what people should wear or how they should wear it; but helping Klarna create a space for people to discover their own style has more to do with fashion advice. This is something I’ve been a part of for the past few years,” <\/em><\/strong>says A$AP Rocky<\/strong>.<\/p>\n

Alongside this digital campaign, Klarna<\/strong> has revealed data from its latest study on consumer habits and post-confinement trends. According to this survey, 87% of Spanish consumers are waiting for the pandemic to end before renewing their closet. Sixty-nine percent say they will dress more often than before the pandemic. More than half of Spaniards (54%) say they are still very interested in fashion, more than any other of the 15 countries that participated in the study.<\/p>\n

“After a difficult year, the world is starting to re-emerge and we believe the time is right to celebrate style and fashion,”<\/strong> <\/em>says David Sandstr\u00f6m<\/strong>, CMO of Klarna<\/strong>. “As a brand and service, we at Klarna want to evoke feelings. A$AP Rocky’s innovative mindset and impeccable sense of style and creativity; coupled with Klarna’s shopping services, is the perfect match with which we want to bring fashion out of the hibernation of the last few months; as well as encourage everyone to express themselves again.”<\/strong><\/em><\/p>\n

The campaign launches globally today and will run through July on social media, online and OOH platforms. Check out the promotional video:<\/p>\n