{"id":196722,"date":"2021-06-14T20:41:14","date_gmt":"2021-06-14T18:41:14","guid":{"rendered":"https:\/\/highxtar.com\/?p=196722"},"modified":"2021-06-14T20:43:04","modified_gmt":"2021-06-14T18:43:04","slug":"ferrari-unveils-its-first-fashion-collection","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/ferrari-unveils-its-first-fashion-collection\/","title":{"rendered":"Ferrari unveils its first fashion collection"},"content":{"rendered":"

Ferrari has once again demonstrated how the link between fashion and the luxury automotive sector is in full swing. On Sunday, it staged a fashion show to present its first fashion collection designed by the brand’s creative director of diversification, Rocco Iannone.<\/strong><\/p>\n

\"Ferrari\"<\/p>\n

Among the objectives of this immersion in fashion were to offer alternatives to the car company<\/strong><\/a>‘s fandom, as well as to create a new potential group of customers among new generations.<\/p>\n

The Ferrari identity and aesthetics<\/strong> envelop the pieces of this futuristic proposal that is close to haute couture<\/strong>, with its technical materials<\/strong> and manual craftsmanship<\/strong>.<\/p>\n

\"Ferrari\"<\/p>\n

The catwalk was staged on the Ferrari assembly line<\/strong> at its skiing headquarters, amidst a sculptural backdrop and impressive show. In the background, the soundtrack conceived by Fr\u00e9d\u00e9ric S\u00e1nchez<\/strong> played and special lighting effects were projected to convey the idea of speed<\/strong>.<\/p>\n

INSIDE THE COLLECTION<\/strong><\/h5>\n

The timeless collection<\/strong> could be worn by any gender and body through a concept of silhouettes inspired by the anatomy<\/strong>, and a work with proportions, geometries and volumes.<\/p>\n

In the textile series, we find outerwear<\/strong> such as anoraks with hoods and openings or red parkas made from recycled plastic bottles<\/strong>. In fact, sustainability<\/strong> is a key concept in this collection. Silk twill blouses and bermuda shorts also coexist with patchworks of Ferrari archive images<\/strong> and magazine covers from the 40s and 60s.<\/p>\n