{"id":196970,"date":"2021-06-16T13:21:51","date_gmt":"2021-06-16T11:21:51","guid":{"rendered":"https:\/\/highxtar.com\/?p=196970"},"modified":"2021-06-24T13:25:19","modified_gmt":"2021-06-24T11:25:19","slug":"converse-refocuses-on-comfort-with-progressive-designs","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/converse-refocuses-on-comfort-with-progressive-designs\/","title":{"rendered":"Converse refocuses on comfort with progressive designs"},"content":{"rendered":"

CX foam powers the new Aeon Active CX and Run Star Motion; re-energizes the Weapon CX and Chuck Taylor All Star CX. A-Cold-Wall* will collaborate on the new Aeon design.<\/strong><\/p>\n

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As the world begins to open up again, Converse<\/strong> introduces new products in its CX<\/strong> series, featuring unprecedented comfort benefits, ease of use and a progressive design ethos to drive movement.<\/p>\n

“At Converse, we are incredibly proud of our heritage, which serves as the starting point for a Design and Innovation approach that is pushing our brand to a new level”<\/strong><\/em> comments Phil Russo<\/strong>, Vice President of Global Design and Innovation. “We are selecting iconic favorites, including the Chuck Taylor All Star and Weapon; and enhancing them with CX in response to consumer insights to drive comfort improvements. At the same time, the design team continues to explore, evolve and modify our design language; creating forward-thinking styles with the new Aeon Active CX and delivering bold expression through the Run Star Motion.”<\/strong><\/em><\/p>\n

The CX series continues to offer comfort<\/h2>\n

Since its debut last year, the CX<\/strong> series of products has increased more than 15 times its original launch to meet demand. In addition, Converse<\/strong> remains on track to integrate various levels of its comfort materials and technologies into every footwear product it manufactures. In particular, by early 2022, every classic Chuck Taylor All Star<\/strong> on the market will feature enhanced comfort benefits derived from the CX<\/strong> suite of technical specifications.<\/p>\n

With a 360-degree approach, the CX<\/strong> enables both a new expression and a new experience when it comes to solving the comfort problem; designing new benefits and inspiring bold new shapes. The toolkit is best defined by the CX<\/strong> foam, which increases shock absorption and maximizes durability. It all adds up to a new way of making, seeing and feeling Converse<\/strong> footwear. Advances are evident in fit<\/strong>, which provides underfoot comfort and ease of wear through foams and materials such as the brand’s stretch canvas, which conforms to the foot and eases into the shoe; stride<\/strong>, which ensures underfoot comfort, new proportions and posture through CX<\/strong> foam and EVA foams; and tread<\/strong>, as most of the new CX<\/strong> styles rely on new rubber sole designs for traction and durability.<\/p>\n

Exciting new and classic silhouettes by Converse<\/h2>\n

Built on Converse<\/strong>‘s patented CX<\/strong> foam, the 2021 releases include:<\/p>\n

Aeon Active CX<\/strong><\/h4>\n

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An all-new silhouette that breaks with convention and explores a new design language that pushes both Converse<\/strong> and its consumers forward in time and style. An elastic bootie construction and oversized heel strap allow wearers to slip the shoe on and off more easily; while a CX drop-in<\/strong> foam sits underfoot, encapsulated by an EVA foam midsole for all-day comfort. The Aeon Active CX<\/strong> was designed to help bring energy back through a new vision of fit, form and posture; and paves the way for a future vision of the brand’s product design.<\/p>\n

Run Star Motion<\/strong><\/h4>\n

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An evolution of the popular Run Star Hike<\/strong>, the Run Star Motion<\/strong> is built from the ground up to deliver an elevated stance and lightweight comfort through a CX <\/strong>foam encapsulated by an EVA foam midsole and a newly engineered outsole design. While the upper stays true to the original, an exaggerated, wavy platform and sculptural lugs provide elevation while offering standout traction and bold design.<\/p>\n

Weapon CX<\/strong><\/h4>\n

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Recovered from the archive, its legacy is reimagined to offer lightweight comfort and classic trail styling. The Weapon CX<\/strong> is a modern take on the ’86 trail shoe, with the iconic original Y-shape on the side for foot stability; an inventive combination of CX<\/strong> foam midsole and footbed; and a newly engineered outsole designed to aid the stride.<\/p>\n

Chuck Taylor All Star CX<\/strong><\/h4>\n

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The great icon with a modern update, featuring stretch canvas, CX<\/strong> foam and clear rubber strap to showcase its midsole. Energizing both the look and the ride.<\/p>\n

New design, continuous collaboration<\/h2>\n

Building on the success of previous collaborations, Samuel Ross<\/strong>, founder of A-COLD-WALL*<\/strong><\/a>, will reapply his exploration-based design approach to the new Aeon Active CX<\/strong>. The collaboration will focus on the intersection of comfort and sustainability.<\/p>\n

Ross<\/strong>‘ rendition of Converse<\/strong>‘s new Aeon<\/strong> silhouette will launch in late 2021. Meanwhile, the Run Star Motion CX<\/strong> will be available worldwide starting June 16 at converse.com<\/a><\/strong>and Sivasdescalzo<\/strong><\/a>, among others. The Chuck Taylor All Star<\/strong> CX<\/strong> and Weapon CX<\/strong> will launch later this fall.<\/p>\n