{"id":197996,"date":"2021-06-22T11:54:19","date_gmt":"2021-06-22T09:54:19","guid":{"rendered":"https:\/\/highxtar.com\/?p=197996"},"modified":"2021-06-22T11:54:19","modified_gmt":"2021-06-22T09:54:19","slug":"gcds-presents-its-first-sunglasses-campaign","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/gcds-presents-its-first-sunglasses-campaign\/","title":{"rendered":"GCDS presents its first sunglasses campaign"},"content":{"rendered":"<p><strong>Italian streetwear brand founded and creatively directed by <a href=\"https:\/\/www.instagram.com\/giulianocalza\/?hl=es\" target=\"_blank\" rel=\"noopener\">Giuliano Calza<\/a>, <a href=\"https:\/\/highxtar.com\/gcds-men-women-ss19-utilitarianism-neon-and-three-boobs\/?lang=en\" target=\"_blank\" rel=\"noopener\">GCDS<\/a>, is in for a treat as it has just unveiled its first sunglasses campaign. Entitled &#8220;All the faces of GCDS&#8221;, the campaign features different faces, with different facets representing the brand.<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-197996 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"1241\" height=\"1540\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/06\/highxtar-gcds-first-campaign-eyewear-1-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/06\/highxtar-gcds-first-campaign-eyewear-1-1.jpg 1241w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/06\/highxtar-gcds-first-campaign-eyewear-1-1-242x300.jpg 242w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/06\/highxtar-gcds-first-campaign-eyewear-1-1-825x1024.jpg 825w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/06\/highxtar-gcds-first-campaign-eyewear-1-1-768x953.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/06\/highxtar-gcds-first-campaign-eyewear-1-1-1238x1536.jpg 1238w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/06\/highxtar-gcds-first-campaign-eyewear-1-1-973x1207.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/06\/highxtar-gcds-first-campaign-eyewear-1-1-508x630.jpg 508w\" sizes=\"(max-width: 1241px) 100vw, 1241px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/06\/highxtar-gcds-first-campaign-eyewear-2-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/06\/highxtar-gcds-first-campaign-eyewear-2-1.jpg 2048w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/06\/highxtar-gcds-first-campaign-eyewear-2-1-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/06\/highxtar-gcds-first-campaign-eyewear-2-1-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/06\/highxtar-gcds-first-campaign-eyewear-2-1-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/06\/highxtar-gcds-first-campaign-eyewear-2-1-1229x1536.jpg 1229w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/06\/highxtar-gcds-first-campaign-eyewear-2-1-1638x2048.jpg 1638w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/06\/highxtar-gcds-first-campaign-eyewear-2-1-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/06\/highxtar-gcds-first-campaign-eyewear-2-1-508x635.jpg 508w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>With this campaign, Giuliano and his creative team, wanted to convey the <strong>feeling<\/strong> that <strong>their customers feel unique and feel the power of love<\/strong> on them <strong>when wearing sunglasses<\/strong>, but not only that, also that <strong>they feel that they are the ones wearing the sunglasses and not the sunglasses on them.<\/strong><\/p>\n<p>This new collection of sunglasses is made in collaboration with optical giant <strong>Marcolin<\/strong>. Composed of <strong>12 models<\/strong>, these will go on sale in <strong>two annual shifts<\/strong> accompanied by a <strong>new campaign<\/strong> starring different faces. As for the sunglasses, we can find several styles, from <strong>&#8220;mini&#8221;<\/strong> to <strong>&#8220;XL&#8221;<\/strong> size glasses, representing the clear aesthetics that were so prevalent in the <strong>2000s<\/strong>.\u00a0 All of them are characterised by the brand&#8217;s distinctive design and the brand&#8217;s <strong>logo<\/strong> on the temples.\u00a0The <strong>acetate glasses<\/strong> in <strong>pink<\/strong> or the fun <strong>&#8220;Kitty Cat eye&#8221;<\/strong> glasses in <strong>gold<\/strong> are also worth a special mention.<\/p>\n<p>What do you think of this new <strong>GCDS<\/strong> sunglasses collection? If you like them, you can already buy them on their <a href=\"https:\/\/gcds.it\/?currency=usd\" target=\"_blank\" rel=\"noopener\"><strong>website<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italian brand GCDS presents its first sunglasses campaign designed in collaboration with optical giant Marcolin. Find out all the details.<\/p>\n","protected":false},"author":28,"featured_media":197935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2227,1448],"class_list":["post-197996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-gabriel-cordoba-en","tag-gcds-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GCDS presents its first sunglasses campaign - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Italian brand GCDS presents its first sunglasses campaign designed in collaboration with optical giant Marcolin. 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