{"id":216836,"date":"2021-09-21T16:25:59","date_gmt":"2021-09-21T14:25:59","guid":{"rendered":"https:\/\/highxtar.com\/?p=216836"},"modified":"2021-09-21T16:25:59","modified_gmt":"2021-09-21T14:25:59","slug":"pullbear-turns-30-and-launches-30-years-young-campaign","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/pullbear-turns-30-and-launches-30-years-young-campaign\/","title":{"rendered":"Pull&#038;Bear turns 30 and launches &#8217;30 YEARS YOUNG&#8217; campaign"},"content":{"rendered":"<p><strong>Pull&amp;Bear, the young fashion brand of the Inditex group reaches its thirtieth anniversary celebrating the values that have inspired and accompanied an entire generation.<\/strong><\/p>\n<h5><img decoding=\"async\" class=\"aligncenter size-full wp-image-216819\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-5.jpg\" alt=\"\" width=\"1200\" height=\"704\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-5.jpg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-5-300x176.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-5-1024x601.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-5-768x451.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-5-973x571.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-5-508x298.jpg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/h5>\n<h5><strong>&#8217;30 YEARS YOUNG&#8217;<\/strong><\/h5>\n<p>The<strong> &#8217;30 YEARS YOUNG&#8217;<\/strong> campaign is a celebration of youth, creativity, passion, non-conformity and commitment, values that have been in <strong>Pull&amp;Bear<\/strong>&#8216;s DNA since it first opened its doors in <strong>Madrid on 21 September 1991<\/strong>.<\/p>\n<p>The slogan <strong>&#8217;30 YEARS YOUNG&#8217;<\/strong> has been the backbone of a digital campaign whose essence shines through in a spot that praises the values of young people throughout the brand&#8217;s 30-year history. In addition, this young, relaxed and dynamic brand philosophy is conveyed to consumers through a smiling and colourful graphic design that, in a special limited edition, takes over the logo, packaging and shop windows around the world. In addition, posters with different phrases will be launched and can be seen in the streets of Madrid, Barcelona, London, Amsterdam and Berlin.<\/p>\n<p>As part of this celebration conceived in the digital environment, activations will take place on<strong> Instagram<\/strong> and <strong>TikTok<\/strong> social channels, as well as a<em><strong> Twitch Birthday Party<\/strong><\/em>, hosted by content creator <strong>Cristinini<\/strong> and featuring guests such as<strong> Guillermo Campra<\/strong> and <strong>In\u00e9s Hernand<\/strong>. In addition, the brand is reinforcing its digital innovation and is launching an arcade-inspired, pixel art-style video game on its website in which users will have to decipher curiosities about the company&#8217;s history.<\/p>\n<div id='gallery-1' class='gallery galleryid-216836 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-1.jpg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-1-300x175.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-1-1024x597.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-1-768x448.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-1-973x568.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-1-508x296.jpg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-2.jpg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-2-300x175.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-2-1024x597.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-2-768x448.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-2-973x568.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-2-508x296.jpg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-3.jpg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-3-300x175.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-3-1024x597.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-3-768x448.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-3-973x568.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-3-508x296.jpg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-4.jpg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-4-300x175.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-4-1024x597.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-4-768x448.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-4-973x568.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-4-508x296.jpg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h5><strong>Pull&amp;Bear: 30 years inspiring an entire generation<\/strong><\/h5>\n<p>Throughout these 30 years of youth, its unmistakable style and hallmark has evolved along with its customers. It has also been at the forefront of trends in fashion, art and music. Its <strong>#pullandbearcommunity<\/strong> is growing day by day, adding anonymous users, content creators and artists on a global level.<\/p>\n<p>Collaborations with musical phenomena such as <a href=\"https:\/\/highxtar.com\/rosalia-and-tokischa-heres-their-new-video-clip\/?lang=en\"><strong>Rosal\u00eda<\/strong> <\/a>or <strong><a href=\"https:\/\/highxtar.com\/rosalia-and-tokischa-heres-their-new-video-clip\/?lang=en\">Lunay<\/a><\/strong>; collections developed with international actors such as <strong>Sadie Sink<\/strong> and <strong>Finn Wolfhard<\/strong>; capsules inspired by <strong>TATE<\/strong>, <strong>La Casa de Papel<\/strong>, <strong>UCLA<\/strong>, <strong>Stranger Things<\/strong> or sponsorships of musical events such as Primavera Sound have updated <strong>Pull&amp;Bear<\/strong>&#8216;s link with the world of art, culture and entertainment.<\/p>\n<p>The commitment to sustainability is another of the pillars that has marked the personality of the chain throughout this period, prioritising the manufacture of <strong>Join Life<\/strong> collections, whose processes and materials are especially respectful of the environment.<\/p>\n<p>The first post published on the Instagram account <a href=\"https:\/\/www.instagram.com\/pullandbear\/\" target=\"_blank\" rel=\"noopener\"><strong>@pullandbear<\/strong><\/a> accumulated 338 likes. Years later, the brand has more than 22 million followers on all its social channels globally; inspiring them every day with its collections available in more than 200 markets through its online shop and its network of 900 shops; its collaborations with international artists and its particular way of understanding, accompanying and representing youth.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-216831\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-6.jpg\" alt=\"\" width=\"1200\" height=\"704\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-6.jpg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-6-300x176.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-6-1024x601.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-6-768x451.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-6-973x571.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/09\/highxtar-pull-bear-30-years-young-6-508x298.jpg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pull&#038;Bear reaches its thirtieth anniversary celebrating the values that have inspired and accompanied an entire generation.<\/p>\n","protected":false},"author":27,"featured_media":216834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2203,2260],"class_list":["post-216836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-paloma-molinos-en","tag-pullbear-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pull&amp;Bear turns 30 and launches &#039;30 YEARS YOUNG&#039; 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