{"id":21956,"date":"2018-06-13T14:30:05","date_gmt":"2018-06-13T12:30:05","guid":{"rendered":"https:\/\/highxtar.com\/?p=21956"},"modified":"2018-06-13T14:55:12","modified_gmt":"2018-06-13T12:55:12","slug":"doublet-by-masayuki-ino","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/doublet-by-masayuki-ino\/","title":{"rendered":"Doublet by Masayuki Ino"},"content":{"rendered":"<p><strong>Masayuki Ino<\/strong> of Japanese streetwear label <strong>Doublet (<a href=\"https:\/\/www.instagram.com\/__doublet__\/?hl=es\">@__doublet__<\/a>)\u00a0<a href=\"https:\/\/highxtar.com\/lvmh-prize-2018-doublet-masayuki-ino\/?lang=en\">was announced winner<\/a><\/strong> of the LVMH Grand Prize, receiving approximately \u20ac300,000 and a years worth of mentoring from the highly reputable LVMH team.<\/p>\n<figure id=\"attachment_21949\" aria-describedby=\"caption-attachment-21949\" style=\"width: 1900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-21949\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_4.jpg\" alt=\"Masayuki Ino\" width=\"1900\" height=\"908\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_4.jpg 1900w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_4-300x143.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_4-768x367.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_4-1024x489.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_4-973x465.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_4-508x243.jpg 508w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><figcaption id=\"caption-attachment-21949\" class=\"wp-caption-text\">Masayuki Ino<\/figcaption><\/figure>\n<p>The LVMH Grand Prize was founded in 2014, as a means of providing young designers with high potential, with funding, mentorship, and essentially, a push towards success.<\/p>\n<p>Judged by acclaimed designers including, <em>Maria Grazia Chiuri, Nicolas Ghesqui\u00e8re, Marc Jacobs, Karl Lagerfeld, J.W. Anderson, Humberto Leon, Carol Lim, <\/em>and<em> Clare Waight Keller<\/em>. LVMH winners from previous years include <em><strong>Thomas Tait, Marques\u2019Almeida, Grace Wales Bonner, <\/strong><\/em>and <em><strong>Marine Serre<\/strong><\/em>. Back in 2015 Virgil Abloh was actually a finalist.<\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Doublet<\/strong> was up against designers of <em><strong>A-COLD-WALL*, BOTTER, Charles Jeffrey Loverboy, Eckhaus Latta, Kwaidan Editions, Ludovic de Saint Sernin<\/strong><\/em>, and <em><strong>Matthew Adams Dolan<\/strong><\/em>; and while the last finalist, <strong>Rokh<\/strong>, won the runner-up Special Prize, receiving one year\u2019s mentorship with LVMH and a grant of \u20ac150,000, <strong>Doublet<\/strong> stole the show.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h6 style=\"text-align: center;\"><strong>Never heard of Doublet?<\/strong> Here\u2019s what you need to know.<\/h6>\n<p>Masayuki Ino founded Japanese streetwear brand Doublet in 2012. Ino began his career in footwear, working as the shoe and accessory design chief for <strong>Mihara Yasuhiro<\/strong>. He later began creating ready-to-wear with the help of artist <strong>Takashi Murakami<\/strong>, who consequently joined as Doublet\u2019s pattern-maker.<\/p>\n<div id='gallery-1' class='gallery galleryid-21956 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"750\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_3.jpg 500w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_3-200x300.jpg 200w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"750\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_2.jpg 500w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_2-200x300.jpg 200w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>The brand is well known in Japan, where it shows at Tokyo fashion week, and has received the <em><strong>Tokyo New Designer Fashion Award<\/strong><\/em> in 2013 and the 2017 <strong><em>Tokyo Fashion Award<\/em><\/strong>. However, Internationally, the brand is still underground, despite having 25 stockists including <em><strong>Dover Street Market<\/strong><\/em> and <em><strong>10 Corso Como<\/strong>.<\/em>\u00a0Among the celebrities who support the project are:\u00a0<em>Swae Lee, Lil Uzi Vert, Mykki Blanco, Kendall Jenner<\/em>\u00a0or\u00a0<em>Travis Scott<\/em>.<\/p>\n<p>Call it <em>\u2018gender-neutral daring streetwear<\/em>\u2019. Doublet takes basics like tanks, tees, hoodies and sneakers and adds a splash of pop culture to each and every item. Ino told The Last Magazine, \u201c<em><strong>I\u2019m trying to change the image of \u2018normal wear\u2019 into something that\u2019s not yet been seen.<\/strong><\/em>\u201d<\/p>\n<p>After winning the award, Ino suggested that Doublet\u2019s win \u201c<em>was really about textile development. [He\u2019s] very experimental in pushing boundaries.<\/em>\u201d as told to Vogue.<\/p>\n<div id='gallery-2' class='gallery galleryid-21956 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"3000\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_5.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_5.jpg 2000w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_5-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_5-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_5-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_5-973x1460.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_5-508x762.jpg 508w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"3000\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_1.jpg 2000w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_1-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_1-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_1-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_1-973x1460.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Highxtar_Doublet_Clothing_1-508x762.jpg 508w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>This win meant something, already this year more than 1,300 designers applied, and LVMH had to expand the usual final eight designers to nine because the applicants were so strong this year. It also included finalists of which three of them, were gender-neutral brands (Doublet, Ludovic de Saint Sernin, and Matthew Adams Dolan). Not only is the world of high-fashion recognizing streetwear (<em>Supreme\u2019s James Jebbia <a href=\"https:\/\/highxtar.com\/cfda-awards-2018-winners\/?lang=en\"><strong>winning the CFDA Menswear Designer<\/strong> <\/a>of the Year award<\/em>), but it proves the world is slowly embracing the notion of gender- neutral brands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doublet is a &#8216;gender-neutral daring streetwear&#8217; that resists to hypes while retaining its essence directed by Masayuki Ino.<\/p>\n","protected":false},"author":5,"featured_media":21951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1268,963,1269],"class_list":["post-21956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-doublet-en","tag-maren-h-anscheidt-en","tag-masayuki-ino-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Doublet by Masayuki Ino - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Doublet is a &#039;gender-neutral daring streetwear&#039; that resists to hypes while retaining its essence directed by Masayuki Ino.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/doublet-by-masayuki-ino\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doublet by Masayuki Ino\" \/>\n<meta property=\"og:description\" content=\"Doublet is a &#039;gender-neutral daring streetwear&#039; that resists to hypes while retaining its essence directed by Masayuki Ino.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/doublet-by-masayuki-ino\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-13T12:30:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-13T12:55:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2018\/06\/Thumb_Doublet_Maren.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maren Anscheidt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maren Anscheidt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/doublet-by-masayuki-ino\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/doublet-by-masayuki-ino\\\/\"},\"author\":{\"name\":\"Maren Anscheidt\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/c5e83d4a45bb0c274eaf05a5122f85f4\"},\"headline\":\"Doublet by Masayuki Ino\",\"datePublished\":\"2018-06-13T12:30:05+00:00\",\"dateModified\":\"2018-06-13T12:55:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/doublet-by-masayuki-ino\\\/\"},\"wordCount\":478,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/doublet-by-masayuki-ino\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/Thumb_Doublet_Maren.jpg\",\"keywords\":[\"Doublet\",\"Maren H. 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