{"id":232895,"date":"2021-11-18T15:23:21","date_gmt":"2021-11-18T14:23:21","guid":{"rendered":"https:\/\/highxtar.com\/?p=232895"},"modified":"2021-11-18T15:23:21","modified_gmt":"2021-11-18T14:23:21","slug":"novartis-and-radio-primavera-sound-join-forces-against-melanoma-in-goosebumps","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/novartis-and-radio-primavera-sound-join-forces-against-melanoma-in-goosebumps\/","title":{"rendered":"Novartis and Radio Primavera Sound join forces against melanoma in GOOSEBUMPS"},"content":{"rendered":"

Novartis and Radio Primavera Sound unite against melanoma in GOOSEBUMPSNovartis launches today in collaboration with the Primavera Sound Festival radio station, GOOSEBUMPS, a monthly programme in which the concepts of skin and music will serve to raise awareness through the reflections of different artists, health professionals and patients.<\/strong><\/p>\n

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The format has been promoted in collaboration with Novartis<\/strong> and has the support of patient organisations such as GEPAC<\/strong> (Spanish Cancer Patient Group) and Melanoma Spain<\/strong>. Sofi Su\u00e1rez<\/strong>, influencer and “skin photographer”, creator of the successful ISDERMIS<\/strong> project, will be the host of this space in which the dangers and prevention of this type of skin cancer will be discussed with tact and proximity: GOOSEBUMPS<\/strong>.<\/p>\n

That the skin reacts to music is physically proven by the average person. But not even this miraculous art, a source of inspiration for the sense of touch, serves as an umbrella against the dangers of exposure to the sun. A good reason why Radio Primavera Sound<\/strong> and Novartis<\/strong> wanted to join forces and concepts to raise awareness about the importance of self-care through a new format; GOOSEBUMPS<\/strong>.<\/p>\n

Melanoma is a threat that does not rest… neither in winter nor in summer. It is the most aggressive type of skin cancer and its incidence has experienced a significant rise in recent years. 324,000 new cases a year in the world and more than 6,000 in Spain. It is generated from melanocytes, cells that contain a pigment called melanin, which are responsible for skin colour. It represents only 4% of all malignant skin tumours, but is responsible for 80% of deaths.<\/p>\n

Radio Primavera Sound<\/strong>, the radio station of the Primavera Sound<\/strong> <\/a>festival, and Novartis, have set out to reduce these figures by tackling the issue openly and raising awareness from an inspirational and music-loving point of view.\u00a0Over the next 12 months, starting today 18 November, different artists will be on the programme, ready to reflect. The first to do so will be Mala<\/strong> Rodr\u00edguez<\/strong><\/a>. Between notes and with their feelings at the height of… they will talk about skin. Her own and that of her idols, great artists who have had a close relationship with melanoma, such as Bob Marley<\/strong> or Bret Michaels<\/strong>, lead singer of Poison<\/strong>.<\/p>\n