{"id":236171,"date":"2021-12-04T18:03:01","date_gmt":"2021-12-04T17:03:01","guid":{"rendered":"https:\/\/highxtar.com\/?p=236171"},"modified":"2021-12-04T18:03:01","modified_gmt":"2021-12-04T17:03:01","slug":"an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/","title":{"rendered":"An arty concept and an inspiring experience: this is Desigual&#8217;s new flagship store in Madrid"},"content":{"rendered":"<p><strong>Preciados 25 is one of the most sought-after locations for fashion brands operating in Madrid. Right there, on the corner of Plaza de Callao, Desigual has its flagship store, just a few metres from Puerta del Sol and Gran V\u00eda, in the heart of the capital.<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-236171 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-2-2\/'><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-2.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-2.jpeg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-2-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-2-1024x683.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-2-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-2-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-2-508x339.jpeg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-31-2\/'><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-31.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-31.jpeg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-31-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-31-1024x683.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-31-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-31-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-31-508x339.jpeg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-62-2\/'><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-62.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-62.jpeg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-62-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-62-1024x683.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-62-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-62-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-62-508x339.jpeg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-63-2\/'><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-63.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-63.jpeg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-63-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-63-1024x683.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-63-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-63-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-63-508x339.jpeg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-64-2\/'><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-64.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-64.jpeg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-64-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-64-1024x683.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-64-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-64-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-64-508x339.jpeg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-65-2\/'><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-65.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-65.jpeg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-65-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-65-1024x683.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-65-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-65-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-65-508x339.jpeg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-66-2\/'><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-66.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-66.jpeg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-66-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-66-1024x683.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-66-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-66-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-66-508x339.jpeg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-68-2\/'><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-68.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-68.jpeg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-68-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-68-1024x683.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-68-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-68-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-68-508x339.jpeg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-69-2\/'><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-69.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-69.jpeg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-69-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-69-1024x683.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-69-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-69-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-69-508x339.jpeg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-10-2\/'><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-10.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-10.jpeg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-10-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-10-1024x683.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-10-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-10-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-10-508x339.jpeg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>The <strong>Desigual<\/strong> team has remodelled the look of this emblematic point of sale in accordance with a new, more serene shop concept with the feel of an art gallery. In addition, in order to enhance the character of the space, the firm has collaborated with the artist <strong>Pepo Moreno<\/strong>.<\/p>\n<p>Thus, the interior of <strong>Preciados 25<\/strong> combines an urban and somewhat thuggish personality with the look and feel that<strong> Desigual<\/strong>&#8216;s entire network of establishments will be gradually implementing over the coming year.<\/p>\n<h5><strong>Madrid is fu***ng awesome<\/strong><\/h5>\n<p>For <strong>Desigual<\/strong>, life is cool. And when it is lived in<a href=\"https:\/\/highxtar.com\/highxtar-weekends-que-hacer-en-madrid-33\/?lang=en\"><strong> Madrid<\/strong><\/a> and projected to the world, it is superlative. That&#8217;s why the message on <strong>Pepo Moreno<\/strong>&#8216;s installation in <strong>Preciados 25<\/strong> is an expressive and forceful <em><strong>&#8216;Madrid is fu***ng awesome&#8217;<\/strong><\/em>.<\/p>\n<p>Printed in HD, <strong>Pepo Moreno<\/strong>&#8216;s piece combines vinyl and ornaments with volume and shows the characteristic style of its author; large oil stains that swirl to generate textures and draw smiling expressions.<\/p>\n<p>These large-format elements reflect a series of essential emotions such as joy or a smile that transforms into a grimace of sadness.<em><strong> &#8220;These are very pure, very universal feelings that connect me very much with Desigual and its history&#8221;,<\/strong> <\/em>explains<strong> Pepo<\/strong>.<em><strong> &#8220;With these murals, I wanted to create a moodboard of multicoloured emotions, where there is joy but also sadness. I see these characters as if they were colourful emojis. I wanted to find a way to express diversity and universality without falling into a clich\u00e9 and for the message to be direct, without beating around the bush&#8221;,<\/strong> <\/em>he adds.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-236166\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-71-1.jpeg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-71-1.jpeg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-71-1-300x200.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-71-1-1024x683.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-71-1-768x512.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-71-1-973x649.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-71-1-508x339.jpeg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h5><strong>An impactful inauguration<\/strong><\/h5>\n<p>To reopen the almost 1,800 square metres of <strong>Preciados 25<\/strong>, located in a historic building in the centre of the city and distributed over four shop floors plus another two for showroom and offices, <strong>Desigual<\/strong> organised an inauguration event on Thursday, 2 December.<\/p>\n<p>Among the guests, apart from <a href=\"https:\/\/www.instagram.com\/pepomoreno\/\" target=\"_blank\" rel=\"noopener\"><strong>Pepo Moreno<\/strong><\/a>, were great personalities such as the actresses <a href=\"https:\/\/www.instagram.com\/najwanimri\/\" target=\"_blank\" rel=\"noopener\"><strong>Najwa Nimri<\/strong><\/a>\u00a0and <a href=\"https:\/\/www.instagram.com\/danielasantiago___\/\" target=\"_blank\" rel=\"noopener\"><strong>Daniela Santiago<\/strong><\/a>; the model <a href=\"https:\/\/www.instagram.com\/rosannazanetti\/\" target=\"_blank\" rel=\"noopener\"><strong>Rosanna Zanetti<\/strong><\/a>; the singer <a href=\"https:\/\/www.instagram.com\/natalialacunza\/\" target=\"_blank\" rel=\"noopener\"><strong>Natalia Lacunza<\/strong><\/a> with a private show for the attendees; and the contemporary dance collective <strong>Look at things differently<\/strong>, who performed a choreography on the balconies of the flagship store that could be seen from the Plaza de Callao.<\/p>\n<div id='gallery-2' class='gallery galleryid-236171 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-6-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-6.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-6.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-6-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-6-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-6-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-6-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-5-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-5.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-5.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-5-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-5-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-5-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-5-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-4-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-4.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-4.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-4-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-4-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-4-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-4-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-7-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-7.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-7.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-7-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-7-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-7-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-7-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" 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srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-16.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-16-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-16-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-16-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-16-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-8-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-8.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-8.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-8-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-8-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-8-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-8-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-17-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-17.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-17.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-17-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-17-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-17-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-17-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a 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https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-21-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-22-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-22.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-22.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-22-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-22-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-22-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-22-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-23-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-23.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-23.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-23-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-23-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-23-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-23-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-24-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-24.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-24.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-24-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-24-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-24-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-24-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-25-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-25.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-25.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-25-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-25-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-25-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-25-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-26-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-26.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-26.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-26-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-26-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-26-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-26-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-27-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-27.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-27.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-27-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-27-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-27-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-27-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a 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class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-29-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-29.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-29.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-29-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-29-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-29-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-29-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-30-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-30.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-30.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-30-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-30-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-30-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-30-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-38-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-38.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-38.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-38-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-38-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-38-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-38-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-39-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-39.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-39.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-39-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-39-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-39-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-39-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/highxtar.com\/en\/an-arty-concept-and-an-inspiring-experience-this-is-desiguals-new-flagship-store-in-madrid\/highxtar-desigual-preciados-49-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-49.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-49.jpeg 800w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-49-200x300.jpeg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-49-683x1024.jpeg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-49-768x1152.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2021\/12\/highxtar-desigual-preciados-49-508x762.jpeg 508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4><strong>Inspirational and arty<\/strong><\/h4>\n<p>In the flagship store in Madrid, the collections are displayed as if they were works of art. Designs are suspended in the air and illuminated to highlight their beauty, design and colour. Thanks to this inspiration, larger spaces are created to make the in-store experience calmer and more rewarding.<\/p>\n<p>As a frame for this display, imposing images of dreamlike landscapes play at opening metaphorical windows. It is an invitation to embark on a journey whose destination is one&#8217;s own inner world. This idea stems from a reflection by the brand&#8217;s founder, <strong>Thomas Meyer<\/strong>, and is an invitation to reconnect with oneself through serene spaces and inspiring collections.<\/p>\n<p><iframe title=\"Madrid is f***ing awesome | New flagship store: reopening event\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/3cJmCOdh7Io?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4><strong>Gradual implementation of the new concept<\/strong><\/h4>\n<p><strong>Desigual<\/strong> continues its commitment to take its new shop model to its entire international network of establishments. To date, 58 restyling projects have been carried out, with <strong>Preciados 25<\/strong> (Madrid) and <strong>Pla\u00e7a Catalunya 9<\/strong> (Barcelona) as flagships. In addition to these, another 25 locations have opened their doors directly under the new concept. In total, by the end of 2021, there will be 83 shops worldwide with this updated image.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desigual opens its new flagship store in Madrid in accordance with a new, more serene shop concept with an art gallery feel.<\/p>\n","protected":false},"author":27,"featured_media":236169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[2384,961,2203],"class_list":["post-236171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-desigual-en","tag-madrid-en","tag-paloma-molinos-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>An arty concept and an inspiring experience: this is Desigual&#039;s new flagship store in Madrid<\/title>\n<meta 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