{"id":239930,"date":"2021-12-17T16:33:09","date_gmt":"2021-12-17T15:33:09","guid":{"rendered":"https:\/\/highxtar.com\/?p=239930"},"modified":"2021-12-17T16:33:09","modified_gmt":"2021-12-17T15:33:09","slug":"tommy-x-roblox-creators-the-tommy-hilfiger-virtual-collection","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/tommy-x-roblox-creators-the-tommy-hilfiger-virtual-collection\/","title":{"rendered":"TOMMY x Roblox Creators: The Tommy Hilfiger Virtual Collection"},"content":{"rendered":"

Tommy Hilfiger takes another step forward in its commitment to creating innovative, investable and accessible digital experiences with its ‘Tommy x Roblox Creators’<\/em> collection. Through this collection, the brand’s most iconic looks are brought to life with the unique touch of eight UGC creators from the Roblox 3D space.<\/strong><\/p>\n

\"\"<\/p>\n

Tommy Hilfiger<\/strong> presents its collaboration with eight User Generated Content<\/strong> (UGC) designers, carefully selected from the Roblox community<\/strong>, to create and promote the Tommy x Roblox Creators<\/strong> <\/em>collection. It consists of 30 digital garments that users can choose to dress their avatars within Roblox<\/strong>, the popular global online platform for shared experiences.<\/p>\n

“I love how the brand has already been unofficially adopted by the users of the Roblox platform; who are already creating their own TOMMY HILFIGER looks. We couldn’t pass up the opportunity to partner with some of them to take this form of self-expression one step further, giving them the support they need to bring their creative touch to these branded looks,”<\/strong> <\/em>says the Tommy Hilfiger<\/strong> team.<\/p>\n

The eight creators, whose values and bold styles fit perfectly with the spirit and DNA of the brand, were given complete creative freedom to reinterpret some of the brand<\/strong><\/a>‘s most iconic pieces, with their personal touch, in both 2D and 3D digital garments.<\/p>\n

The Tommy x Roblox Creators<\/strong><\/em> collection takes another step in Tommy Hilfiger<\/strong>‘s commitment to fuse entertainment, pop culture and e-commerce in innovative ways that digitally immerse consumers in the brand’s world.<\/p>\n

In autumn 2020, Tommy Hilfiger<\/strong> already collaborated with the content creators of Animal Crossing: New Horizons<\/strong><\/em><\/a> to build the brand’s first unique in-game destination for creators to visit, explore and shop the latest collection on their ‘Tommy Island’<\/strong><\/em>.<\/p>\n

\"\"<\/p>\n

Discover the new Tommy x Roblox Creators<\/strong> <\/em>collection through the Robox Avatar Marketplace<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tommy Hilfiger takes on the brand’s most iconic looks with the unique touch of eight UGC creators from the Roblox 3D space.<\/p>\n","protected":false},"author":27,"featured_media":239928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603,1984],"tags":[2203,1051],"class_list":["post-239930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","category-tech-en","tag-paloma-molinos-en","tag-tommy-hilfiger-en"],"acf":[],"yoast_head":"\nTOMMY x Roblox Creators: The Tommy Hilfiger Virtual Collection<\/title>\n<meta name=\"description\" content=\"Tommy Hilfiger takes on the brand's most iconic looks with the unique touch of eight UGC creators from the Roblox 3D space.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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