{"id":241627,"date":"2021-12-28T12:28:13","date_gmt":"2021-12-28T11:28:13","guid":{"rendered":"https:\/\/highxtar.com\/?p=241627"},"modified":"2021-12-28T12:37:25","modified_gmt":"2021-12-28T11:37:25","slug":"discover-sinobi-the-japanese-inspired-footwear-brand-that-combines-design-health-and-sustainability","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/discover-sinobi-the-japanese-inspired-footwear-brand-that-combines-design-health-and-sustainability\/","title":{"rendered":"Discover SINOBI, the Japanese-inspired footwear brand that combines design, health and sustainability"},"content":{"rendered":"

SINOBI, since its birth in 2019, has been on a mission to highlight the importance of meaningful and ethical fashion. The Japanese-inspired footwear brand aims to stand up to consumerism and pollution in an increasingly globalized world.<\/strong><\/p>\n

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In 2019 Alexander (Ukraine) and Shushan (Armenia) thought of creating footwear that would be stylish, sustainable and comfortable at the same time.<\/strong> “We were very inspired by Japanese culture: their sensible attitude to life, spiritual values and the importance of health as their priorities.”<\/p>\n

SINOBI (often confused with “shinobi ninjas”) is a concept that Alexander was fascinated by when he came across it in a book on samurai philosophy written by Eva Sandoval. The term represents a set of values, essential to life: mindfulness, resilience, the ability to take responsibility for one’s own destiny and to dedicate oneself to others.<\/strong><\/p>\n