{"id":244454,"date":"2022-01-11T18:43:14","date_gmt":"2022-01-11T17:43:14","guid":{"rendered":"https:\/\/highxtar.com\/?p=244454"},"modified":"2022-01-11T18:46:31","modified_gmt":"2022-01-11T17:46:31","slug":"hm-presenta-su-primera-coleccion-virtual","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/hm-presenta-su-primera-coleccion-virtual\/","title":{"rendered":"H&M presents its first virtual collection"},"content":{"rendered":"

H&M has just presented its first collection of virtual clothes. A proposal that features actress Maisie Williams, known for playing Arya Stark in Game of Thrones. H&M has collaborated with DressX<\/u><\/a> for this action, a platform specialising in the design of digital garments.<\/strong><\/p>\n

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An inclusive and genderless proposal that is made up of a total of 3 pieces that H&M<\/a><\/strong> invites its community to name. The capsule will only be available as a bonus for those who manage to win the competition that the chain itself has just opened on the occasion of the presentation of this “Virtual Fashion”<\/strong> collection.<\/p>\n

A collection whose “virtual looks are only available as a prize in the competition, which means that they will not be sold or manufactured”,<\/strong><\/em> the Swedish fashion chain stresses. Thus, like all virtual fashion, they will be presented as much more sustainable designs, as they do not generate “waste”<\/strong><\/em> and do not need “packaging or transport”.<\/strong><\/em><\/p>\n

The garments are designed to be worn in the virtual realm and especially on social networks. As yet unnamed, the three items that make up H&M<\/a><\/strong>‘s first virtual collection are: a quilted waistcoat, a knitted jumper and iridescent trousers.<\/strong><\/p>\n