{"id":245068,"date":"2022-01-14T13:42:52","date_gmt":"2022-01-14T12:42:52","guid":{"rendered":"https:\/\/highxtar.com\/?p=245068"},"modified":"2022-01-14T13:45:09","modified_gmt":"2022-01-14T12:45:09","slug":"las-marcas-de-lujo-apuestan-por-las-mystery-boxes","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/las-marcas-de-lujo-apuestan-por-las-mystery-boxes\/","title":{"rendered":"Luxury brands opt for Mystery Boxes"},"content":{"rendered":"

LVMH is betting on mystery boxes with the intention of applying it to the luxury market with Heat. Heat boxes contain luxury staples from Saint Laurent and Celine to Off-White, Palm Angels and Heron Preston. This is the new way to capture the Gen-Z hypebeasts.<\/strong><\/p>\n

\"\"<\/p>\n

Mystery boxes work like this: shoppers pay a fixed price to receive a surprise selection of products. They first became popular in the beauty industry in early 2010 as a way to introduce new products to new consumers and end product overstocking.<\/p>\n

In recent years, these mystery boxes increased in popularity due to the resale boom and a pandemic that led consumers to shop more online and for entertainment. In addition, discount-averse luxury brands found themselves with high inventory levels.<\/p>\n

This practice is already being introduced by brands such as GCDS on Black Friday last year which sold a series of themed mystery boxes, as well as the Sunnei<\/strong><\/a> brand which launched a similar offer, with bundles containing a combination of pieces from other past collections.<\/p>\n

https:\/\/www.instagram.com\/p\/CT5LneOoEal\/?utm_source=ig_web_copy_link<\/p>\n

The trend-setting brand has made deals with retailers such as Selfridges, Harrods and Browns<\/strong> to buy what they haven’t sold and also convinced more than 60 brands, including Loewe, Maison Margiela and Amiri<\/strong>, that mystery boxes are a powerful tool for winning customers.<\/p>\n

Now… Why not take a look at the new Prada campaign starring Hunter Schafer?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

LVMH is betting on mystery boxes with the intention of applying it to the luxury market with Heat and capturing the Gen-Z.<\/p>\n","protected":false},"author":22,"featured_media":245067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[896,2156,1050],"class_list":["post-245068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-celine-en","tag-mar-piera-en","tag-off-white-en"],"acf":[],"yoast_head":"\nLuxury brands opt for Mystery Boxes - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"LVMH is betting on mystery boxes with the intention of applying it to the luxury market with Heat and capturing the Gen-Z.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/las-marcas-de-lujo-apuestan-por-las-mystery-boxes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxury brands opt for Mystery Boxes\" \/>\n<meta property=\"og:description\" content=\"LVMH is betting on mystery boxes with the intention of applying it to the luxury market with Heat and capturing the Gen-Z.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/las-marcas-de-lujo-apuestan-por-las-mystery-boxes\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-14T12:42:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-14T12:45:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/01\/highxtar-las-marcas-de-lujo-apuestan-por-las-mystery-boxes-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mar Piera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mar Piera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/las-marcas-de-lujo-apuestan-por-las-mystery-boxes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/las-marcas-de-lujo-apuestan-por-las-mystery-boxes\/\"},\"author\":{\"name\":\"Mar Piera\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/861b5d1b459a894df367f295d952c789\"},\"headline\":\"Luxury brands opt for Mystery Boxes\",\"datePublished\":\"2022-01-14T12:42:52+00:00\",\"dateModified\":\"2022-01-14T12:45:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/las-marcas-de-lujo-apuestan-por-las-mystery-boxes\/\"},\"wordCount\":246,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/las-marcas-de-lujo-apuestan-por-las-mystery-boxes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2022\/01\/highxtar-las-marcas-de-lujo-apuestan-por-las-mystery-boxes-2.jpg\",\"keywords\":[\"C\u00e9line\",\"Mar Piera\",\"Off White\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/las-marcas-de-lujo-apuestan-por-las-mystery-boxes\/\",\"url\":\"https:\/\/highxtar.com\/en\/las-marcas-de-lujo-apuestan-por-las-mystery-boxes\/\",\"name\":\"Luxury brands opt for Mystery Boxes - 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