{"id":246317,"date":"2022-01-18T20:56:47","date_gmt":"2022-01-18T19:56:47","guid":{"rendered":"https:\/\/highxtar.com\/?p=246317"},"modified":"2022-01-18T20:57:07","modified_gmt":"2022-01-18T19:57:07","slug":"msgm-menswear-aw22-the-euphoria-of-youth","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/msgm-menswear-aw22-the-euphoria-of-youth\/","title":{"rendered":"MSGM Menswear AW22, the euphoria of youth"},"content":{"rendered":"

MSGM evokes a utopian and hedonistic reality set in a psychedelic party where a fluid group of young people play at being free with the new pieces of the AW22 collection.<\/strong><\/p>\n

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Forced to suspend the physical fashion show, creative director Massimo Giorgetti<\/strong> decided to showcase the collection through a fashion film. And he did so in collaboration with audiovisual director Luke Abby<\/strong><\/a>, projecting a film in which several young people from the Z generation dance, uninhibited in community and interact with the works of Gaetano Pesce<\/strong>.<\/p>\n

Giorgetti’s obsession with Gaetano’s creative universe brought their imaginations together in this fashion episode. The architect and designer lent MSGM full access to his archive; a journey in which he ended up materializing quilted sweatshirts made with the same technique as the Italian’s abstract sofas.<\/p>\n